While virtual assistants can answer your questions, they also have the ability to do much more.
That’s where Alexa Skills come into play.
What the Heck is an Alexa Skill?
If you have an Amazon Alexa, you know exactly how powerful and impressive the technology is and how useful Alexa Skills can be. If you’re like me, however, you might be asking yourself that same question. What the heck is an Alexa Skill?
Similar to your smartphone, Alexa Skills are essentially apps that can be added to your device that make you more productive and allow you to perform specific tasks. The best part is that all of these skills can be activated by your voice (after you download/enable them, of course).
Just check out how handy Alexa was in our game of “Voice Assistant Trivia” on Behind the Screens:
Amazon Alexa Skills Video:
The best part is that Alexa Skills aren’t just for playing your favorite Spotify playlist, setting kitchen timers, or turning off your hallway light.
There are Alexa Skills that will help you work smarter, allowing you to have a more personalized experience based on your needs and areas of interest.
As a marketer, here’s a look at the top 16 Alexa Skills you can use in your work life.
If you enjoy listening to The IMPACT Show, but aren’t able to catch it live on Facebook, than this Alexa Skill makes it even easier for you to stay up to date on the latest episodes.
The IMPACT Show is a weekly digital marketing podcast, where Bob and Nick broadcast live on Facebook and dive deep into one issue that’s plaguing growth leaders in marketing and sales. Just download and say “Play The IMPACT Show” and Bob and Nick will join you wherever you are!
Authentic is a Virginia-based digital marketing agency. It developed an Alexa Skill that provides you with daily short and sweet actionable tips that will help you innovate your marketing strategy. Download and try one of these commands:
With advice that’s focused around growth marketing, search engine optimization, conversion rate optimization, and social media. You’ll be sure to find daily tips that will help you make improvements to your marketing strategy.
Knowing how your business is performing is essential, especially if you’re trying to grow.
You probably already have a spreadsheet containing all of your most important metrics. By setting up a “business briefing” in Voice Metrics, you’ll be able to know how your business is doing, simply by asking.
Through Voice Metrics you can connect any Google Sheet, Slack channel, or programmable with their REST API.
Use these commands to see how your business is performing:
What if there was a way for you to identify basic statistics about every website and search keyword? That’s now possible with SimilarWeb’s Alexa Skill. You can check for things like a website’s top referrer, website’s top organic keywords, website visits, and more.
If you’re looking for more statistics, go to www.similarweb.com, you’ll be amazed at the information you can learn about your competitors.
While you need to have a Gmail account to connect this Skill to your Google Drive, Edit Docs is great for helping you jot down ideas and notes you might have from an internal or client meeting or maybe while you’re getting ready for the day.
Edit Docs has the ability to create new files (documents, sheets, or presentations) and it can even list off the last ten files you’ve used.
Once you’ve linked your account, you can start asking Alexa the following commands:
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About Carolyn Edgecomb
Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.)
Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level.
You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department.
Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.