IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Dan Baum

By Dan Baum

Nov 14, 2019

Topics:

Search Engine Optimization Infographics
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Search Engine Optimization  |   Infographics

Ad blocker trends for 2020

Dan Baum

By Dan Baum

Nov 14, 2019

Ad blocker trends for 2020

There’s no denying that digital ads can be divisive. Income from ads supports the free content creators of the internet, while helping companies reach more of their target audiences. They also keep some of our favorite sites up and running.

That being said, poorly designed or intrusive ads can be disruptive, and the tracking cookies that go along with a lot of them can raise some privacy concerns.

Enter the ad blocker. Ahh, a gift from developer gods.

Ad blockers allow users to block annoying ads, save some bandwidth, and keep their personal information out of marketing databases. They can even protect your computer from virus-ridden ads or malware.

Web users have spoken, fueled by a fiery rage provoked by bad ads, and ad blocker use has been on the rise for years. Now, about a third of all users have some kind of ad-blocking technology helping them browse the internet in peace.

As this number continues to rise, people are taking notice. In response, Google has launched its own ad-slaying solution to aid the never ending fight.

Yes, that’s right, the king of digital ads is getting in on the ad blocker action.

Users globally will have access to Google’s ad blocker tool by July of this year.

That means that if your site is running the types of ads that Google deems unfit (fear not Google Ad users, they would never shoot themselves in the foot like that), you will need to take action to remove those ads or face penalties in referral traffic and organic SEO rankings.

So what are the specifics of ad blocking today? Who is most affected? Well, GlobalWebIndex sought to find out, and they threw together this nifty little infographic to help you digest all that ad-blocking data.

Here are some of the highlights:

  • 48% of users employing an ad blocker do so because they are getting served too many, or irrelevant ads, but one of the up-and-coming motivations for ad blockers is that they save the battery of a user’s device.
  • The motivation behind using an ad blocker varies greatly between regions, with Latin America citing the sheer volume of ads as their motivation, while in the Middle-East/Africa the main concern is minimizing data use and battery drain.
  • The heaviest users of ad blockers live in the Asia-Pacific region, with 40% of browsers using the technology monthly. North America comes in second, with 38%.
  • Significantly more men use ad blockers than women.

Based on this data, it appears that ad blocking is here to stay. Now that Google is throwing its hat into the ring with its own ad blocker, it’s clear that marketers everywhere need to rethink the types of ads they’re employing, where they are displaying them and how they can best get their audiences to listen.

Check out the full infographic below:


global_ad_blocking

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.