If you are looking for inspiration for your website’s pricing page, you are in the right place. In this article, I share some pricing pages examples that really stand apart from the rest.
When it comes to winning your consumers’ business, you have to have the right price, but you also have to communicate its value effectively. This is especially true with “freemium” pricing models; miss out on communicating the value of your paid plans and forever be stuck in the “free zone.”
So, cue the great pricing pages (in no particular order).
When it comes to pricing - the simpler, the better, but when sometimes you need to include a lot of information. Zendesk pulls this off masterfully by adding drop-down options to its plan comparison. Select what category or categories matter most to you and see how the plans stack up.
It’s got a bear with lasers shooting out of its eyes… need I say more? Seriously though, TunnelBear wins it with personality. Buying a service can be a difficult decision, but TunnelBear’s little quips and graphics make it a bit easier.
Note: They take bitcoin and jars of honey as forms of payment.
This may be my favorite pricing page and it’s not just because of its ease-of-use or its beautiful layout. It’s because Wistia understands conversion. Not only does the way it compares plans make it easy to see the added benefit of the increasing tiers, but the call-to-action below the pricing gives the viewer a low pressure fallback.
Not only is Parse’s pricing page beautiful, it makes it extremely easy for you to tailor pricing to your exact needs. On top of that, it shows how you receive the same level of service regardless of how much or how little you use Parse.
Similarly to Parse, Heroku allows you to customize a plan that fits your exact usage. Heroku’s pricing page has a ton going on, but all the information is laid out in a simple manner and provides a built in calculator so the consumer can keep their focus on the value.
Como not only motivates visitors to pay for the whole year all at once, but it does so with some great copy. By using low-friction phrases like “Choose Your Mobile Success Plan” and “Let’s Go!,” Como positively reinforces purchasing its product as a great decision.
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