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John Bonini

By: John Bonini

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September 21st, 2012

78 Delicious Blogging Statistics to Sink Your Teeth Into


blogging statisticsIt happened again this week.

As Content Marketing Manager here at IMPACT, I take great pride in the quality of the content we produce, and also take great joy in reading the other awesome content to be found out there by some of my contemporaries.

However, every once in a while, I'll hear of a prospect that turns their nose to the thought of blogging during a sales call with one of my team members.

Oh really? You don't see the value in blogging? Not even going to entertain the thought? So your static, brochureware-type website is going to attract visitors by....making it look pretty?

Well...there's the back of the line. There's plenty of beautiful websites fighting for traffic that were there first.

How do you plan on standing out? Oh that's right, by turning your nose to the addition of consistent, quality content that, with a little help from keyword analysis, will help you generate more qualified, targeted traffic and leads.

Sounds like you've got it all figured out. But in any case, I decided to dig up these 78 great blogging statistics that paint the picture of how important, no scratch that, vital blogging is for businesses in the 21st century.

Interested in learning more about implementing a lead generating blog to your website? Contact IMPACT and we'll get you started.

78 Blogging Statistics

General Stats

1. 78% of Internet users conduct product research online. (Tweet this Stat)

2. More than half of all Internet users read blogs at least monthly. (Tweet this Stat)

3. US Internet users spend 3x more minutes on blogs and social networks than on email. (Tweet this Stat)

4. More than 1/3 of US companies use blogs for marketing purposes. (Tweet this Stat)

5. Companies that blog get 55% more website visitors. (Tweet this Stat)

6. Companies that blog have far better marketing results. (Tweet this Stat)

Lead Quality and Sales Statistics

7. 57% of companies with a blog have acquired a customer from their blog. (Tweet this Stat)

8. 92% of companies who blog multiple times per day have acquired a customer from their blog. (Tweet this Stat)

9. 70% of marketers indicate that they blog at least weekly. (Tweet this Stat)

What’s important to Marketers?

10.  25% of marketers report that their company blog is “critical” to their business. (Tweet this Stat)

11. 81% of businesses reported that their company blog is useful to critical for their business. (Tweet this Stat)

12. The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. (Tweet this Stat)

13. 69% of businesses attribute their lead generation success to blogging. (Tweet this Stat)

14. Inbound marketing, of which blogging is a crucial part, costs 62% less per lead than outbound marketing. (Tweet this Stat)

15. Blogs keep growing in volume & value. (Tweet this Stat)

16. There are 152,000,000 blogs on the Internet. (Tweet this Stat)

17. There are 31% more bloggers today than there were three years ago. (Tweet this Stat)

18. Most people read blogs more than once a day. (Tweet this Stat)

19. Blog articles influence purchases. (Tweet this Stat)

20. 21% more likely to decide on a product/service. (Tweet this Stat)

21. 19% more likely to get support and answers. (Tweet this Stat)

22. 17% more likely to discover products or services. (Tweet this Stat)

23. 13% more likely to inspire a purchase. (Tweet this Stat)

24. 7% more likely to execute a purchase. (Tweet this Stat)

25. B2C companies that blog generate 88% more leads per month than those who do not. (Tweet this Stat)

Consistency is Key

26. Blogging frequency has a direct and significant impact on lead generations. (Tweet this Stat)

27. Bloggers are “morning people” – Blog early and often. (Tweet this Stat)

28. Blog readers are 79% more likely to read in the morning. (Tweet this Stat)

29. Blog reading peaks around 10am. (Tweet this Stat)

30. Link-sharing among blog readers peaks around 7am. (Tweet this Stat)

31. Commenting on blogs peaks around 8am. (Tweet this Stat)

32. Blogging creates connections between people and companies. Connections bring more website traffic. (Tweet this Stat)

33. Consistent blogging demonstrates commitment; by committing to your blog, you gain readers’ trust and encourage repeat visits. (Tweet this Stat)

34. Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. (Tweet this Stat)

35. Keywords in blogs drive traffic from search engines. (Tweet this Stat)

36. B2B marketers who use blogs generate 67% more leads per month than those who do not. (Tweet this Stat)

37. B2C companies that blog generate 88% more leads per month than those that do not. (Tweet this Stat)

38. Guest blogging drives traffic back to your website and piques readers’ interest in your own blog. (Tweet this Stat)

39. 79% of online shoppers spend 50% of their shopping time researching products online. (Tweet this Stat)

40. Connecting your blog to multiple social media outlets, such as Facebook or Twitter, can greatly increase the traffic to your site. (Tweet this Stat)

41. Many people are afraid to speak; if you do it for them via blog articles, they will be listening. (Tweet this Stat)

42. Companies that blog 20 or more times in a month see the most return in traffic and leads. (Tweet this Stat)

43. Blogging creates a conversation, rather than a one-way monologue, so readers can take part in the subject matter. (Tweet this Stat)

44. By 2013, it is projected that 128 million people in the US will be blog readers. (Tweet this Stat)

45. Self-expression is the new entertainment. Blogs get people talking. (Tweet this Stat)

46. Frequently updated blogs are more often featured on search engines, unlike websites that do not have timely content. (Tweet this Stat)

47. Blogging gives your company a dynamic personality and voice, which attracts more traffic than a static website. (Tweet this Stat)

48. Blogs attract repeat visitors who continue to come back to the website for fresh content. (Tweet this Stat)

49. Blogs that include free resources increase links and get readers to subscribe, increasing repeat visits and attracting new followers. (Tweet this Stat)

Increase Your Website Traffic

50. Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Tweet this Stat)

51. Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Tweet this Stat)

52. Blogging allows you to team up with people who already have an audience, which is an instantaneous way to attract readers. (Tweet this Stat)

53. 346 million people read blogs throughout the world. Adding a blog to your website attracts many of these readers. (Tweet this Stat)

54. Through blogging, you can share your personal opinion, even if it defies convention. Readers are drawn to controversy. (Tweet this Stat)

55. Blogging creates long-term relationships, which promotes repeat visits and word-of-mouth referrals. (Tweet this Stat)

56. Consistently blogging good content can mark you as an expert in your field; people are always looking for expert advice. (Tweet this Stat)

57. People don’t care about products and services; they care about themselves. Blogs aimed at your audience rather than your own needs drive website traffic. (Tweet this Stat)

58. Blogging gives your company the chance to be the frontrunner of a new topic or trend. Being the first to cover something attracts readers. (Tweet this Stat)

59. 61% of US online consumers have made a purchase based on recommendations from a blog. (Tweet this Stat)

60. Blogging gives you many chances to take advantage of SEO, driving traffic from search engines to your site. (Tweet this Stat)

61. Blogs introduce features like comments and trackbacks that allow users to interact with each other more efficiently. (Tweet this Stat)

62. 77% of Internet users read blogs. (Tweet this Stat)

63. 20% of bloggers like the pitches they get. (Tweet this Stat)

64. 64% of bloggers say that brand representatives treat them less professionally than they’d like. (Tweet this Stat)

The Importance of Blogging

65. 65% of business bloggers say that blogging is being taken more seriously. (Tweet this Stat)

66. 71% of bloggers only write about brands they think are reputable. (Tweet this Stat) 

67. 2/3 of bloggers are male; 1/3 of bloggers are female. (Tweet this Stat)

68. 5% of blogs are about business. (Tweet this Stat)

69. 1.7 million adults list making money as one of the reasons they blog. (Tweet this Stat)

70. 89% of companies think blogs will be more important in the next five years. (Tweet this Stat)

71. 22% of Fortune 500 companies have a public blog. (Tweet this Stat)

72. 60% of companies believe that using a company blog is beneficial to business. (Tweet this Stat)

73. 15% of blogs are corporate. (Tweet this Stat)

74. 72% of those who are self-employed and blogging are interested in attracting new clients. (Tweet this Stat)

75. 71% of bloggers who maintain blogs for a business report that they have increased their visibility within their industries through their blogs. (Tweet this Stat)

76. 58% of bloggers who maintain blogs for a business say that they are better known in their industry because of their blog. (Tweet this Stat)

77. 56% of bloggers who maintain blogs for a business say that their blog has helped their company establish a position as a thought leader in the industry. (Tweet this Stat)

78. 51% of blog readers shop online. (Tweet this Stat)

Start Blogging Today!

Interested in learning more about how implementing a blog to your company's website can generate more qualified traffic? Contact IMPACT and learn how we can help!

Proving the ROI from Inbound Marketing

About John Bonini

As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.

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