Anyone can report on a topic, but it takes a seasoned content creator to actually reach people with their writing.
In order to become a really great content creator, you must have a strong understanding of not only the subject matter itself, but also the internal and external factors that help it take shape.
Correct me if I am wrong, but I'd go as far as saying that content creation boils down to an art form. I mean, anyone can paint by number, but they'll always only be one Picasso.
A really great content creator is thoughtful in their approach to each individual piece, whether it be a simple tweet or a comprehensive ebook. They take time and focus on more than just the words as they appear at surface value.
If you're struggling to master the art of effective communication, we've detailed 7 habits of really great content creators that are worth taking note of.
They Understand Their Audience
Great content creators don't base their work on data and analytics alone, but rather they seek consumer insight. They have conversations with their sales teams and customer service representatives to absorb as much information about their audience as possible.
This makes it easy for them to create stay focused and not lose sight of the intended objective. It makes for more balanced content where each section is as substantial as the one preceding it.
By outlining their writing in advance, they eliminate the guesswork when it comes time to write, and they avoid filling the page with empty sentences.
They Make Smarter Decisions
Great content creators track analytics on a regular basis to uncover the performance of particular content. By measuring the performance of blog articles and other premium content, they can then use the insight to inform future content creation endeavors.
They uncover articles that have not only performed well, but also share a cohesive theme. They bind blog articles like these together to create comprehensive kits, guides, and ebooks that have the ability to increase consumer interest.
Conversely, they take lengthier premium content and break it down into individual blog posts that provide value in a more digestible arrangement.
By repurposing their strongest content, they open up the door for increased visibility, and a better overall reach.
Great content creators know how to keep their writing fresh.
They recognize that they can gain a competitive edge by updating outdated information to enhance their user's experience.
They're aware that they are creating content in a constantly changing environment, where their content will eventually turn stale, or at worst, expire all together.
With the notion that search engines love fresh content in mind, great content creators consistently crawl their own site to spruce up any content that is starting to collect dust.
They Write Consistently
Striking a balance between posting too often and not enough is a delicate thing. Great content creators find a way to post within that happy medium.
The understand that the more they post new content, the more potential they create for people to come across their website, but they don't aim to overwhelm their readers.
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About Carly Stec
Carly Stec is a Senior Content Strategist and former Marketing Blog Editor at HubSpot. Prior to HubSpot, she got her start here, at IMPACT, as the Content Marketing Manager from September 2013 - March 2015. Carly has a strong affinity for New Haven pizza (#TeamModern) and anything Kate Spade. She currently lives in Boston with her fiddle-leaf fig, Boyd Tinsley.