“A great title is often the difference between a blog article that generates a few views and an article that generates tons of views.” – HubSpot: How to Master the Art of Exceptional Blog Titles
Without an intriguing headline, readers may never discover the value that your blog articles have to offer. Obviously, there are several important factors that make up a great, effective blog post, so the title doesn’t do it alone.
However, the title of your blog is the readers first impression of your content, and will have a direct impact on whether your article gets read or not.
Think of it this way. When blog articles are shared through the various social media networks, often times all you will see is the title of the article. No body paragraphs. No excerpts. Just the title. So it’s critically important that your title is compelling enough to get your readers to click on it.
Here, we’ve laid out the six most important factors to consider when titling your blog posts according to HubSpot, including:
Here at IMPACT, we go to great measures to ensure that all of our own blog titles (as well as our clients) are fully optimized and follow these guidelines completely.
Great titles convey action. Don’t be passive. Your readers have come to your blog to learn something from your post, so be sure to use your blog title to provide them with the action verbs required to satisfy their needs.
Action words also set your article aside as a must-read.
Simply put, don’t bore your readers. Brief and to-the-point blog titles are more shareable than longer ones that have a tendency to lose the readers interest.
Shorter titles get the point across in a more compelling manner as shown in this example from one of our own blogs here at IMPACT.
It’s very important that the focus keyword for your entire blog article be included in the title for SEO purposes. The title of your blog article also doubles as the page title for that particular web page.
Clearly communicate to your readers what the blog article is about. Don’t use vague language or industry jargon that may confuse your reader. In the following IMPACT blog post, you’ll notice the topic is communicated clearly.
Readers love to know that you're a valuable, trusted resource and that you know what you're talking about. After all, that's why they've come to your blog, to learn from your expertise.
Don't be afraid to make proclamations in your blog titles. Remember, you know what you're talking about, so no reading water and using words that suggest you're unsure.
Never judge a book by its cover? Unfortunately in the world of online marketing, this old adage doesn't hold true.
Readers often make their decision on whether or not to read something based on your blog title alone.
Therefore, be sure your titles are interesting as well as informative.
As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.
Connect with John Bonini
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