While it’s impossible to pinpoint how they’ll access your site, it is possible to ensure an optimized experience when they arrive.
Websites built on the HubSpot COS are out-of-the-box mobile-friendly. Thanks to a bit of code built directly into the COS, these websites are designed to be fully responsive on smart phones and devices of all different shapes and sizes.
This means that visitors have the convenience of accessing your site from the device of their choosing without compromising the overall experience.
The simple truth is that if your visitors have shifted their viewing behavior, you need to employ a responsive design to ensure continued relevance.
With that being said, here’s what you need to consider.
1. Adjust the content
Mobile devices call for stripped down, focused content.
If you’re serving up the desktop version of one of your landing pages on mobile, you’re at risk of losing a visitor’s interest.
When operating on a smaller screen, the amount of information a visitor can see at once is constricted. This means that they are forced to remember more, making long-winded content less than ideal.
Improve the mobile experience by taking the content from your desktop page and cutting it in half (at the very least.) Even short content is too long for mobile. Make it minimal.
2. Ensure easy sharing
According to research from ShareThis, 75% of pins and 71% of tweets come from smartphones and tablets.
If this doesn’t convey the importance of easily accessible social share buttons for mobile designs, then nothing will.
If you can incorporate the number of shares a post has already received next to each icon, you’re in even better shape, as this provides visitors with social proof. Remember, people are often motivated by what they believe is the correct behavior.
3. Make contact information clickable
Don’t make it difficult for visitors to get in touch with you.
When exploring your website from their smartphone, your visitor literally has their phone in their hand. If they come across your number and it’s not clickable, forcing them to write it down or copy and paste, it adds friction to the experience and increases the possibility of losing them.
The same goes for elements like your email address or location. If you’re a retail store or a restaurant and your objective is to drive people to your physical location, a clickable link to a Google Map is essential.
4. Condense forms
Anyone who has ever filled out a form on a mobile device will agree, less is more.
If you want to capture leads from mobile devices, it’s important that you scale your form length accordingly. This means eliminating any unnecessary fields by requiring only the bare bones information.
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About Carly Stec
Carly Stec is a Senior Content Strategist and former Marketing Blog Editor at HubSpot. Prior to HubSpot, she got her start here, at IMPACT, as the Content Marketing Manager from September 2013 - March 2015. Carly has a strong affinity for New Haven pizza (#TeamModern) and anything Kate Spade. She currently lives in Boston with her fiddle-leaf fig, Boyd Tinsley.