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John Bonini

By: John Bonini

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November 27th, 2012

4 Reasons Why No One is Reading Your Blog


no one is reading your blogSo you've gone through all of this trouble to get your blog going, have been generating some great topics, and yet, your blog looks like a Jets game in the fourth one's there!

While the old adage is true in that it takes time to develop a following and really have your blog takeoff, business owners and marketers alike would still love to see some progress in the early stages, and nothing is more frustrating than spending time on writing a blog only to have no one reading it.

So we've put together this list of four common snafus that, believe it or not, are extremely common and stunt the growth of blogs everywhere. So worry not, while your blog may seem like deserted island right now, with just a few tweaks or assists from an agency, soon you can be driving the number of visitors you need to achieve your goals.

Interested in learning more about transforming your content marketing strategy? Contact IMPACT and learn how we can help! Also, be sure to check out our free ebook, "How to Be the King of Content Marketing."

You're Out of Touch

Before you can even begin the process of crafting your blog article, you have to have some idea of what your target prospects want to know and learn. The biggest mistake you could make it assuming that this whole "blogging" thing is a waste and impossible to see an ROI. According to HubSpot, 78% of Internet users conduct product research online.

So...what are the challenges and goals of your prospects? Once you know this, you'll have a basic structure on which to build the entire focus of your blog around.

The most effective way of learning more about your prospects is through social media. If you haven't already harnessed the power of social media for business, it's time to do so. You're falling behind. Social media platforms like Facebook and Twitter are great places to engage and ask questions from your followers and prospects, a simple and proven way to learn more about them.

Once you're hitting on exactly what your prospects want to know, your website traffic will certainly reflect the benefits.

Blog Titles are a Snore

Ever hear the old saying, "never judge a book by its cover?"

Of course you have. Well....forget that. Because when it comes to blogging, everyone will judge your article by the cover (title.) If it doesn't sound intriguing, they're not going to click on it. There's plenty of other stuff out there for your prospects to check out, so it's important that you grab their attention.

Great blog titles are:

  • Brief

  • Actionable

  • Convey value

As I said earlier, you want to grab their attention. So brevity is key. The Internet is bursting at the seams with distractions, so you want to be short and to the point. It's equally as important to use actionable language, as this creates urgency and also lets readers know what they can actually do.

And most importantly, convey value. Why should your prospects be reading this blog article? What will they get out of it? Why do they need it?

If you can answer those three questions in your blog title, you're on the right track. Our ebook, "How an Inbound Marketing Agency Does Blogging" will help you get started in generating your blog topics and titles.

Are you Optimized?

Referring to that stat from earlier in the post regarding users conducting product research online, they're doing so using search engines like Google to find the resources and information they need.

Simply put, if your content isn't optimized for the search engines, no one is going to be finding it.

Every blog post need the following:

  • A focus keyword

  • Three other keywords you want the article to rank for

  • Image alt tags

A focus keyword should be the MVP of your blog post, meaning it should be the one word you're looking to rank for in any particular article. It should be featured in the title of the post, at least three times throughout the post, and also in the meta description of the post. This will ensure that your post is fully optimized and ready to be found in search engines.

No Social Sharing

One of the most effective ways at driving traffic to your blog post is by promoting it through your social media channels.

Here at IMPACT, we have over 2,000 Facebook followers and over 20,000 Twitter followers. By sharing each of our blog articles through the various social media channels, the opportunity for driving more traffic is immense, as we're exposing our content to a large volume of potential readers in just the click of a mouse.

This makes taking advantage of social media for your business all the more important, as it can lead to a significantly larger volume of visitors to your blog posts.

No One is Reading your Blog?

Looking to transform your blog from a snore to a score? Contact IMPACT and learn how we can get you started!

The 7 Elements of Inbound Storytelling

About John Bonini

As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.

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