Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
October 9th, 2015
Content is king, but with this reign, comes greater competition for the throne.
For businesses using Content Marketing, it’s getting harder than ever to stand out from the crowd and grab the attention of readers.
Everyone is creating eBooks. Everyone is blogging.
And while still educational and essential to achieving a high Search Engine Rank, these mediums are undeniably commonplace.
Unless the information shared is exclusive or groundbreaking, you’re not going to turn heads resting on your content laurels, so shake things up. Try a new medium. Perhaps it may take a little more time and strategic planning to do this, but the effort will show and reflect highly on your brand.
Here are three of the most underrated content types you should be trying, according to the IMPACT team.
“I’m surprised that more Marketers aren’t taking advantage of quizzes in their strategies. They are engaging, shareable, entertaining, and, when done right, they can be extremely informative. Just look at Buzzfeed! Instead of just mindlessly reading or scrolling through a blog article or eBook, quizzes command attention and force a reader to be actively engaged with the questions in front of them. Plus, they’re pretty versatile. They could be used to attract new people or even to have people “qualify” themselves for sales. ” - Amanda LeClair,Client Resource Manager
“It may be small, but the gif is mighty! Whether they’re original, curated, or grabbed from a movie, I think gifs are extremely underrated and underused by Inbound Marketers. We already know that visuals are more effective (and shareable) than written content alone, but gifs take this effect to a new level. Brands should use them to supplement their blogs or even social media. They’re a great way to incorporate humor and connect with a persona on a more human, emotional way.” - Marcella Jalbert,Creative Lead
“I think a lot of people never take into account or just plainly forget about how useful Video Marketing is. 55% of people watch videos online every day and by 2018, this is projected to rise up to 79%! Just imagine the effects on your Marketing if you can leverage video content to reach that percentage.” - Kevin Beaudry, Junior Designer
“Video for sure. Talk about an attention grabber. People aren’t reading as much as they used to and instead of deciding between visuals or auditory learning styles, you can leverage both at the same time with a short, engaging video. Plus, fun fact: Youtube is the third most visited website in the world.” - Kyle Bento, Growth Strategist