Since IMPACT's founding 10 years ago, we as a company have invested tremendous time and effort into the creation of helpful, in-depth content and articles about inbound marketing strategies that get results. That commitment has helped raise our profile as an agency and today drives nearly 700,000 visits to our website a month and 30,000+ subscribers.
What started as a company blog has now become a full-fledged brand publication — and now, with so many marketers, sales pros, and business leaders visiting our site every month, we are frequently asked what we consider to be some of the other great inbound marketing blogs.
To be frank, there are a lot of different inbound marketing resources out there, but not all of them will have a direct, bottom-line impact on your business and/or your career.
Which is why we've hand-selected the following 25 inbound marketing blogs, because they will actually help you craft revenue-generating digital marketing strategies and develop professionally (and as business leaders).
In our opinion, these blogs are well, for lack of a better word, addictive.
Whether you're a CEO, blogger, office manager or content writer, here is our list of inbound marketing blogs you just can't miss.
HubSpot's website is, without a doubt, the mother ship for all things inbound marketing. The company's blog is overflowing with content that most marketers we know, including the team here at IMPACT, read religiously.
Simply one of the best inbound marketing blogs out there!
Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author who writes and speaks about how businesses can escape marketing mediocrity through their content. We love Ann's blog both for its top notch inbound marketing advice and insights as well as the wit and humor that Ann brings to her articles.
DigitalMarketer is a premier online community for digital marketing professionals. The company's mission is to double the size of 10,000 businesses in the next five years and it is doing this by showing marketers, entrepreneurs and business owners how to run effective digital marketing campaigns that drive more traffic, sales and profit. The company's blog contains practical educational articles about all aspects of digital marketing, with many of the techniques having already been tested by the company's own team of marketing experts.
The PR 20/20 blog spins fresh content daily from various writers. The topics covered include strategy, content, SEO, social, PR, email and marketing technologies. The leadership team behind PR 20/20 is the same group that created the Marketing Artificial Intelligence Institute, so its no surprise that the company's blog is one of the best sourced in the inbound marketing industry for news, updates and insights on AI.
This is a great blog to subscribe to if you're aiming to stay on the cutting edge of marketing technology, but also want to dive deeper into more traditional topics like PR and social media.
Kuno Creative is a top inbound marketing agency that regularly publishes articles on inbound marketing, demand generation, brand experience, and inbound sales and enablement. With well-written and -researched articles, and content generally aimed and mid- to large-sized companies, this is a great blog to add to your list.
The description of the Moz blog explains it all. "The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills."
The content that Moz publishes has long been held as the gold standard for marketers who want to take a deep dive into topics relating to search engine optimization, and it includes popular features like Founder Rand Fishkin's Whiteboard Friday videos.
This Appleton, Wisconsin-based agency specializes in inbound marketing for complex industries and businesses that sell "considered purchases." The company's blog reflects its expertise, with content on topics ranging from inbound marketing to sales strategy and business growth.
HubSpot listed Brown as the number 1 marketing blog, so we had to take a look. And yep, he's there for a reason. We love how it seems as though he's speaking directly to you. He gives advice and information through the art of storytelling. Very effective!
Led by Christopher S. Penn and Katie Robbert, the Trust Insights blog is the go-to resource for articles on data science, analytics, machine learning, and AI for marketing. Come here to geek out on their in-depth articles, news roundups, and podcasts. We promise, you'll leave feeling a whole lot smarter!
Chris has been blogging ever since it was called "journaling", and his experience shows. Today, he offers business and marketing advisory help for mid to larger sized companies and publishes articles aimed at helping companies navigate the evolving cultural effects of the digital landscape. The fact that he throws in videos and humor make this informative blog even more enjoyable!
Problogger describes itself as "the home for those wanting to start a blog, create great content and grow their blogs and then go professional to make money blogging." The site is the brainchild of professional blogger (thus the name) Darren Rowse and is all about helping its readers to monetize their blogging efforts. If you need blogging tips and tricks, come here.
Created by Susan Misukanis and Lee Odden, TopRank Marketing helps major brands like McKesson, Dell and LinkedIn tackle the most difficult digital marketing and PR challenges. The company's blog covers content marketing, influencer marketing, SEO and social media.
Named by Forbes as a "top influencer of CMOs" and one of Entrepreneur's "50 online marketing influencers to watch," Jeff Bullas is a seasoned business marketing blogger on topics relating to blogging, social media, influencer marketing, content marketing, email marketing, SEO, business and personal growth.
Don't let the old school blog design fool you - Seth Godin is considered to be the godfather of marketing bloggers. His incredibly short but surprisingly thought provoking daily (yes, daily!) posts are at the top of most marketers' blog subscription lists.
Founded in 1997, ClickZ has grown into one of the largest digital marketing communities in the world today. The site helps senior marketers and business leaders navigate the digital marketing technologies transforming their industries by providing the latest news, insights and intelligence.
John Chow rocketed onto the blogging scene when he showed the income power of blogging by taking his blog from making zero to over $40,000 per month in just two years. And he did it working only 2 hours a day. Ranked number 16 on the AdAge Power 150 list and number 1 in the list of the Top 50 Canadian Internet Marketing Blogs, John Chow's blog is full of helpful marketing articles.
Dave Meerman Scott is a prolific author, public speaker and marketing thought leader who has pioneered concepts such as newsjacking and fanocracy. Read this blog to stay abreast of his latest thinking and on the cutting edge of the marketing world.
Named "the bible of content marketing" by VentureBeat, Copyblogger has been publishing education articles aimed at teaching people how to create great content since 2006. If you want to know what's working right now with content marketing, from the details to the big picture strategy stuff, this blog is full of information you'll find valuable.
John Janstch is a well known small business expert and the brains behind Duct Tape Marketing. His coaching system is all about getting people who have a specific need or problem to know, like, trust, do business with, and refer you to others who have the same need or problem. Focused mainly on a small business audience, the Duct Tape Marketing blog is full of advice, insights and articles that any business or marketer can use to get better results.
SEJ covers the marketing world daily with in-depth subject guides, news reports, argumentative and observational articles by expert guest contributors. The focus of the blog is on digital marketing, SEO, content marketing, and paid search. If you're a hardcore marketer hungry for the best tools, tips, and strategies, this is the blog for you.
Social Media Examiner is widely considered to be the world's largest online resource for information about social media marketing. Full of comprehensive articles, expert interviews, original research and news, this is a go-to blog for marketers looking to up their social media game.
The Hotjar blog, Outside the Jar, will keep you up to date on all the latest content regarding user insights, digital marketing strategy, and UX design.
Catch Up On Some Reading!
So there it is; our list of some of the best inbound marketing blogs to be found on the web. Make sure you check them all out if you haven't already. And as always, if you are interested in learning how to get better results from your inbound marketing, feel free to reach out to us.