25 Compelling Statistics About the Importance of Email Marketing
Is email marketing dead? I think not.
Even though many are calling email marketing old fashioned and ineffective, it is still one of the top sources for lead nurturing and management.
Consumers enjoy receiving emails. And at least 91% of consumers check their email everyday. Which makes email the leading communication channel.
Everything from the content within the body of the email to the length of your subject line to the ratio of pictures to text can effect the open and click through rates of your messages.
Before you decrease your email marketing budget, we've highlighted 25 compelling statistics that will convince you to continue using email.
The truth is email marketing is here to stay.
Email Marketing Statistics: Are you Using Email?
14. More than 50% of marketers aren’t optimizing emails for mobile viewing (Source: MarketingSherpa), yet 63% of Americans and 41% of Europeans will close or delete an email not optimized for mobile. (Source: ReturnPath) Tweet this Stat!
18. The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. (Source: Epsilon) Tweet this Stat!
21. “You/your” were the most common words, used in 18.7% of subject lines, up 3.4% year over year, followed by “off” and “get,” both in 16.6% of emails, and both up 5.2% year over year. (Source: Experian) Tweet this Stat!
24. The 9am click-through rates outperformed the 12pm emails by 10%, and gained 15% more clicks compared to the 4pm time slot. The 12pm emails only outperformed the 4pm email by 6%.” (Source: MarketingSherpa) Tweet this Stat!
About Carolyn Edgecomb
Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.