The day has arrived (and for some, that "day" started yesterday afternoon.) The biggest shopping event of the year, where people get trampled in parking lots, and people leave Thanksgiving dinner early just to get first crack at that 50 inch television.
Obviously it's a huge marketing event, as both sales and awareness are pushed by brands everywhere in an effort to get customers walking through the door. Websites are completely overhauled for the day, fliers, direct mail, and literally thousands of coupons flood mailboxes and inboxes everywhere. It's hysteria!
Social media has also become a huge player in getting the word out for brands about their Black Friday deals. After all, never has it been easier to both communicate and engage with your prospects or buyers.
We've scoured the internet for some of the more impressive Black Friday statistics that really paint the picture of just how big a marketing day it really is. Whether it's social media or mobile optimization, technology has changed the way consumers approach Black Friday.
So check out these stats, and be careful out there today!
Black Friday Statistics
1. Only half of retailers will utilize their website's homepage to promote black Friday deals. (Shop.org) Tweet this Stat!
How did you make out during your Black Friday adventures? Were there any marketing or advertising efforts that really stood out and got your attention? We'd love to hear your experiences!
About John Bonini
As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.
Connect with John Bonini
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