It's amazing how often big brands go to print (or in the inbound case, publish) with copy that wouldn't make it through a simple spell-check.
But let's be real: It's also hilarious.
Now, before you cry "Grammar Police," I feel it's important to make the case for good grammar.
According to a study of 1,000 UK consumers, the number one thing that people hate about your brand in social media is poor spelling or grammar. This was by far the biggest complaint, with "sales-y updates" coming in at second. Shocker, right?
That doesn't mean that one mistake is going to destroy your brand's credibility -- we all make mistakes, but consistently poor grammar can make your brand look unprofessional and careless.
Brands today don't have to follow every grammatical rule in the book (it's better to speak the language of your buyer persona than that of a college English professor), but there's also a difference between using poor grammar on purpose and not knowing any better.
And believe me, everyone can spot the difference.
Here are 15 examples of grammar mistakes that everyone seemed to notice, except the brands themselves.
1. Old Navy
It's amazing to me that this shirt design made it all the way to a public release before anyone realized the apostrophe was missing. Old Navy ended up replacing the shirt in all of their stores and online.
2. Creative Kids Software
I'm not sure which retailer this is, but I'm just glad they're the ones selling educational software and not actually creating it.
3. Mitt Romney
If you're applying for a job, and you misspell the name of the company you want to work for, you most likely won't get that job.
4. Cincinnati State
It's extra embarrassing when a university makes grammatical mistakes. At least the billboard was advertising a science degree and not writing or literature.
5. Miller Beer
The only excuse I can come up with for the team behind this billboard is that they might have sampled too much of the product when brainstorming this groundbreaking slogan for their client.
6. Stratford Hall
Let's just hope that they uphold a higher standard to detail for their customers' cards than they do for their own ads.
Stay in school kids.
Reebok's right. Not everything needs to be done in a New York minute, especially not editing.
9. John McCain
I'm starting to notice a correlation between grammatical errors and presidential candidates that didn't win.
There's gotta be a lesson in there somewhere.
10. Stella Artois
I'm guessing that price is less than what it costs to hire an editor.
Since this is H&M, I'm going to give them the benefit of the doubt and assume the genius behind this design was trying to be ironic.
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About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.