Did you know that 25% of your email list will die off each year?
What's important to note is that even if your subscribers have gone inactive but remain subscribed, they could be seriously hurting your email engagement rates (even putting you in danger of being flagged as SPAM.)Looking for a creative way to rekindle the flame with your seemingly gone but not forgotten email subscribers?
We've rounded up 10 examples of noteworthy email re-engagement campaigns to inspire your efforts and help you win back some of the fallen ones.
Find out the best tips on growing your email list, improving your open rates, and sending emails people want to read.
What's not to love about this timely re-engagement email from the Sidekick team?
Not only is the email playful, in that it leverages the holiday theme, but it's both clear and concise. (Wondering how effective this really was? I just opened and clicked the latest email from Sidekick. So there's that.)
We weren't kidding when we said the breakup-style approach was popular, but needless to say, Earbits did it justice.
First, we love that they included first name personalization. Not only does it work to catch the attention of the recipient, but it helps them to feel more connected to the brand, and less like another face in the crowd (even if we all know it's automated.)
We also love that they included an interactive media element into the mix to engage the recipient. While we're not sure what the playlist entailed (we found this example via Pinterest), we're sure it's something good.
(I'd like to imagine the soulful sounds of "Let's Stay Together" by Al Green.)
However, in the particular case, we're loving the bold call-to-action even more. Between the stand out purple and the actionable button text, we think GoToMeeting will have no trouble coaxing back some subscribers.
What better way to show off your new look than to invite inactive subscribers to check out what you've been up to?
Also, the "we built it for you" approach really makes this an offer that is hard to resist.
("For me? You shouldn't have.")
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About Carly Stec
Carly Stec is a Senior Content Strategist and former Marketing Blog Editor at HubSpot. Prior to HubSpot, she got her start here, at IMPACT, as the Content Marketing Manager from September 2013 - March 2015. Carly has a strong affinity for New Haven pizza (#TeamModern) and anything Kate Spade. She currently lives in Boston with her fiddle-leaf fig, Boyd Tinsley.