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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

By: Joe Rinaldi

August 23rd, 2016

The Perfect Execution of Conversion Rate Optimization [Infographic]

Strategy

Whether you’re a CRO newbie or a battle-hardened vet, the world of conversion rate optimization can be a scary place to journey. It’s a complex field with hundreds of different variables (friction, UX, and the user's intent; just to name a few) that can unexpectedly throw a wrench into any test. Luckily there are plenty of powerful resources out there to help you navigate CRO’s windy roads while on your journey to the perfect conversion rate.

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By: Bob Ruffolo

August 23rd, 2016

How to Be a Badass in Business: 3 Things That Will Get You There

Strategy

Most of us have had a moment, at some point or another, when we realized that perhaps we weren’t reaching our true potential. Whether that be from a lack of confidence, poor habits, or complacency – it’s a terrible feeling. In You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, Jen Sincero aims to help you get out of that rut and get back on track towards the life you really want, both professionally and personally.

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By: Tom DiScipio

August 22nd, 2016

How to Create a Lead Magnet (& 9 Awesome Examples to Inspire Yours)

Lead Generation

A Lead Magnet can completely make or break your lead generation success and it also plays a vital role in developing a Customer Value Optimization system. Even if you’ve never heard the term “Lead Magnet” used before, there’s a good chance that you’re already familiar with them and you’ve likely even downloaded one yourself at some point. Lead Magnets are extremely common with Inbound Marketing for one simple reason – they work, very well.

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By: Natalie Davis

August 22nd, 2016

5 Apps You Didn't Know You Could Use to Improve Office Culture

Strategy

The other day I was reflecting on the apps I have on my phone (as we all do in our spare time…right?), and I noticed something interesting about five of my favorites. Not only do these apps play a huge part in my life outside of work, but also in the office as well.

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Master the Essentials of an Inbound Marketing Website

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By: Ramona Sukhraj

August 21st, 2016

IMPACT ICYMI: Inbound Marketing Trends (Aug 21st, 2016)

Strategy

Happy Sunday, everyone!  This week, Ford made headlines saying they'd sell a self-driving car by 2021, Macy's announced it'll be closing 100 stores across the US, and tributes poured in as mourned the loss of the actor behind Star Wars' beloved R2-D2, Kenny Baker.  Here are IMPACT, we compared Instagram Stories with its Snapchat counterpart, introduced you to the Persuasion Slide, and taught you how the best marketers generate website traffic. 

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By: Joe Rinaldi

August 20th, 2016

How to Become a Creative Genius in 5 Days [Infographic]

Design

When it comes to the topic of creativity it seems like there’s a cloud of mystery that surrounds it.

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By: Bob Ruffolo

August 19th, 2016

25 Ways The Best Marketers Increase Website Traffic

Getting Found

One of the biggest problems marketers face when they get started with Inbound Marketing is website traffic. The competition for traffic has increased dramatically with the rise of internet marketing and it takes time to build a steady flow of website visitors. Getting website traffic, however, isn’t nearly as difficult as it seems at first -- and there are virtually unlimited ways to do it (though some work better than others.)

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By: Karisa Egan

August 18th, 2016

15 Great Examples of Calls-to-Action for Lead Generation

Lead Generation

Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action.

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