Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Design | Strategy

8 Obvious Reasons You Need a Website Redesign (But Are Still Ignoring)

By: Joe Rinaldi
March 29th, 2017

We all have belongings we hold onto for way too long; Things that are way passed their prime but technically still function, so why bother replacing them? In high school, it was a pair of shoes for me. Even though my laces were torn and the soles were filled with holes, I’d still put them on day after day. Eventually, I was forced to get a new pair and as soon I put them on, I couldn’t figure out why it took me so long to make the switch. For many of us in the marketing world, our websites are like that pair of shoes. Even though our websites are dated or could be performing better, we’re attached to them. We don’t want to invest in a website redesign -- but face it, you probably need it.

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Blog Feature

Strategy

Buyer Journey vs. User Journey: What’s the Difference?

By: Tom DiScipio
March 28th, 2017

Let’s take a quick “journey” together. Pun intended… Ha! Imagine for a second that you’re a part of the project management team at a mid-market, consulting and advisory firm. You’ve just been tasked with the HUGE responsibility of finding a replacement software platform that will help you better manage your client data and project information.

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Blog Feature

Strategy

Social Media Marketing: The Importance of a Two-Way Conversation

By: Carolyn Edgecomb
March 27th, 2017

Since the dawn of social media, brands have been trying to engage and interact with their prospects, leads, and customers in a way that is more human. One way that companies and brands can achieve that type of relationship is through social media. Companies don't want to be seen as power hungry. Instead, companies want to engage and interact by educating and personalizing their consumers’ online experience. Social media is an important aspect of any brand. According to HubSpot, social media produces almost double the marketing leads of traditional outbound methods, but you can’t do this by simply creating a page and mindlessly posting updates.

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Blog Feature

Strategy

The State of Content Marketing in 2017: Stats & Figures [Infographic]

By: Martina Stricak
March 25th, 2017

It's 2017 and life online is more dynamic than ever. News and articles go viral every day-- then fade into oblivion just hours later. Social networking sites are booming one moment, but then a new player enters the field and knocks them off. Despite all these changes, there's one thing that is still important and that all these new, fast online media focus on – content.

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Blog Feature

Design

16 Ways to Learn Something New About Web Design & Development This Week

By: Melissa Smith
March 24th, 2017

“You learn something new every day.” If you were in our office you’d hear me say that a lot. Whether it is a fun fact about someone, a new skill, or a lesson from your mistakes, you are always learning. In fact, at IMPACT, we encourage all team members to dedicate at least 5 hours to this a week -- so why not take learn something new about my field, design, and development?

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Blog Feature

Strategy

HubSpot vs WordPress

By: Vin Gaeta
March 23rd, 2017

When it comes to inbound marketing content management systems (CMS), there are two names that you likely hear -- HubSpot and WordPress. Combined, these two platforms undoubtedly account for the highest market share of business websites on the internet today, but although HubSpot and WordPress might seem similar at first glance, they are in fact very different. 

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Blog Feature

Strategy

What is Influencer Marketing? (And How Do You Find the Right Ones?)

By: Angela Myrtetus
March 23rd, 2017

So, you want to implement influencer marketing into your strategy. That's awesome! But, what exactly defines an influencer of your brand? How can they actually help you?

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Blog Feature

Getting Found

Google Featured Snippets: How to Rank 0 In The World's Biggest Search Engine

By: Katie Pritchard
March 22nd, 2017

Google’s featured snippets have been around for some time now - since 2014 to be exact. Featured snippets, sometimes referred to as “ranking #0,” are the short pieces of content that Google pulls from web pages and puts into a box above the ranked web pages (but below the ads) in order to help answer the searcher’s query faster and more effectively. Listen. I know you’ve been trying to rank #1 and this may seem like a whole new mountain to climb, but ranking in Google's featured snippet box is not as tricky as you may think.

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