The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
SaaS (or software as a service) is a term that gets thrown around alot these days, but it's not without reason. It may sound complicated or "techie" to some, but it's likely that you use many SaaS products in life and don't even realize it. From the site you use to email your boss to the app streaming your favorite 80s playlist on the way to the beach, SaaS is all around you and if you're in digital marketing, it may even be a bit overwhelming.
Happy Sunday friends! This week, Google announced that they'd be cracking down on mobile popup ads, the Rio Olympics closed with a lively carnival-themed ceremony, and the US National Parks System turned 100. Here are IMPACT, we showed you how 5 common apps can be used to improve your corporate culture, taught you how to create a killer lead magnet, and more.
Everyone procrastinates. Our minds trail off... We get distracted, perhaps we start thinking about how we need to watch Stranger Things on Netflix or how the whole platform is really killing it with its original content and how you hope they --- Oops. See, there I go. Procrastination, distraction, and train of thought can take even the most diligent of people off track, but in the working world, we all need to develop tactics and tricks for getting passed them and staying productive throughout the day.
HubSpot has completely transformed our agency and we honestly wouldn’t be where we are today without their help, which is why we’re strong advocates of their service and product.
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No matter how you slice it - Salesforce is an incredible product. It made its debut in 1999 and completely changed the way businesses managed their client relationships. Years after Salesforce hit the market, IMPACT Branding and Design (that’s us) chose it as our client management software. It had everything we wanted and would allow us to scale the sales side of our organization. Things were good. We would go on to leverage Salesforce for just over 3 years until 2014. Why change something good? It’s simple: something that was a better fit came along.
Creating an effective marketing strategy similar to baking a cake - it takes many precise ingredients in just the right order for it to work properly. Put one wrong ingredient in, too much of one thing, or not enough of another and it can fall flat. On the flip side, the finished product still won't appeal to some people despite having all the right ingredients, which means it's back to the drawing board.
Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer, but how your company stands out from the rest. It starts with the messaging. Based upon the service you have; you need to figure out the best way to explain it. This could be through short sentences, long paragraphs, bullet point sections, or video.
Whether you’re a CRO newbie or a battle-hardened vet, the world of conversion rate optimization can be a scary place to journey. It’s a complex field with hundreds of different variables (friction, UX, and the user's intent; just to name a few) that can unexpectedly throw a wrench into any test. Luckily there are plenty of powerful resources out there to help you navigate CRO’s windy roads while on your journey to the perfect conversion rate.
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