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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

By: Ramona Sukhraj

September 25th, 2016

IMPACT ICYMI: Inbound Marketing Trends (Sept. 25th 2016)

Strategy

 Happy Sunday, everyone! This week, Facebook's Mark Zuckerberg and wife, Dr. Priscilla Chan "pledged $3 Billion toward treating, curing, and preventing all disease," J.K. Rowling enchanted Harry Potter fans with the chance to find their very own Patronous, and the world was shocked as Angelina Jolie filed for divorce from Brad Pitt.   Here are IMPACT, we shared secrets to being a great sales manager, getting insde your buyer's head,  and asked the question if hiring a marketing agency is really cost effective. 

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By: Ramona Sukhraj

September 24th, 2016

Try these 5 Word-of-Mouth Marketing Strategies Right Now [Infographic]

Strategy

Hey, have you heard about that awesome new Marketing strategy? Ok, I’ve got nothing right now -- but I bet the proposition got your attention. Word-of-Mouth Marketing (WOM) is a powerful asset in our line of work. It not only piques people’s interest, but as the name implies, it gets people talking. About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends.

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By: Carly Stec

September 23rd, 2016

How to Master These 3 Social Media Platforms Like Warby Parker

Strategy

 Warby Parker is an eyewear company founded in 2010, by four, four-eyed friends. Upon realizing that the eyewear industry was making big bucks by selling average products for unrealistic prices, Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider put their heads together, and a brand was born. Warby Parker, a name that was inspired by two of Jack Kerouac’s earliest characters, is a brand that has taken the marketing world by storm lately, as their success story is one to make note of.

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By: Vin Gaeta

September 22nd, 2016

How a Website Redesign Helped One Operational Intelligence Company Up the Ante

Design | Strategy

VizExplorer is all about data. Its operational intelligence software helps companies in the Casino, Sports/Events, and Manufacturing industries gain amazing insights into their user data and visualize it in real-time. Rather than spending hours analyzing reports in order to optimize gaming floor layouts, improve relations with players, and devise the best, most effective marketing campaigns to bring in the right  to users, VizExplorer allows casino operators to consolidate their player and slot machine data to gain valuable insights into player preferences and slot performance.

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Master the Essentials of an Inbound Marketing Website

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By: Kyle Bento

September 22nd, 2016

Is Hiring a Marketing Agency Cost Effective?

Strategy

There's no question that every business requires marketing, but how you handle marketing is up for debate. Businesses have several options and what's right for another company might not be right for yours. The two primary options businesses consider are "DIY," building an internal marketing team and doing everything themselves in-house or outsourcing their marketing efforts to a marketing agency.  

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By: Christine Austin

September 21st, 2016

A/B Testing Inspiration to Kickstart Your Next Hypothesis [Infographic]

Design | Strategy

At this point, many of us are familiar with the term A/B testing, and how it has the ability to drastically increase website conversions, improve user experience, or encourage more website engagement. Though using it, marketers are able to better understand user behavior so your business can begin tailoring your website to better resonate with your audience. Continuous iterations of these tests can help you learn what changes to avoid and what may be applied throughout other areas of your site.

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By: Steve Bookbinder

September 21st, 2016

What Makes a Great Sales Manager? 5 Best Practices to Start Using Today

Sales

What makes a sales manager great? Well, depending on who you ask, you’re likely to get a range of answers, but one thing is for sure, sales managers play an integral role in the success of their sales team. According to a study conducted by HBR, 69% of salespeople who exceed their annual quota, rated their sales manager as being excellent or above average.

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By: Bob Ruffolo

September 20th, 2016

HubSpot CRM & Sales Tools: The Pros and Cons

HubSpot

The HubSpot CRM (Customer Relationship Management) and Sales Tools have helped add a whole new dimension to the company’s offerings and value. They have expanded its effects beyond just marketing into sales, and even customer delight -- all at no additional cost to start.

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