The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.
HubSpot’s inbound marketing conference comes around once a year, and it’s almost always bigger and better than the year before.
August 17th through the 24th of 2016 was a transformational time in my business career. Just a few short weeks ago, Bob and I returned from Tony Robbins’ Business Mastery event in Las Vegas. In much the same fashion as our experience at Tony’s Unleash the Power Within (UPW), we found ourselves surrounded by other successful business folks; young and old, fresh and seasoned, but all possessing a hunger to understand and master the chemistry of business from some of the greatest business minds in the industry.
We’ve all heard it time and time again: Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content. But let’s be real; like so many things in life, that’s usually easier said than done.
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Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business. In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog (Source: ThinkCreative). While content marketing on your blog is a crucial part of making sure you’re generating traffic to it, content alone will not ensure your blog is making the best impression.
If you work in sales, you’ve undoubtedly made a mistake or had an experience you wish you could forget at some point. Whether it’s accidentally deleting an important document right before a big meeting, not hitting save, or realizing you’ve been calling your prospect by the wrong name the entire meeting, these sales slip-ups can happen at any point and to anyone. As random as they can be, one thing is for sure, these moments will haunt you long after they’ve happened.
It’s getting close… Can you feel it? With less than a month remaining before HubSpot’s epic INBOUND 2016 conference, we find ourselves asking, “How can we get the most out of this year?” Of course, there’s the unmissable: The Gary Vaynerchuk keynote (among others), the networking opportunities, and the delicious food truck lunches. But even knowing all that, I get what it feels like to think, “Will I get every, little, thing out of this year's biggest event?” -- the biggest event for us marketing nerds, that is.
50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product. 50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought. But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project. I think it’s safe to say times have changed!
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