The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
When I was in college studying athletic training (gasp!), I spent a semester working with the Penn State Rugby team. One of the most fascinating aspects of the sport is the scrum. During the scrum the entire team comes together, every different position, arm-in-arm, to move towards one goal: moving forward and getting the ball. Little did I know that a few years later I’d be implementing a methodology that was named after this simple rugby play, let alone in the inbound marketing world. So, what do rugby and project management have in common?
Happy Sunday, everybody! This week, Atlassian bought project management tool, Trello, Donald Trump was officially inaugurated as the 45th President of the United States, and Sony announced it would be bringing support for 360-degree YouTube video to PlayStation VR. Here at IMPACT, we taught you how to build a social media following in 2017, build and KEEP sales momentum, shared 5 qualities you need to look for in new marketing team members, and more.
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Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.
You know what's a life saver? The crock pot. For not-so-culinary-inclined millennials or busy parents, slow cookers have offered a form of salvation from starvation. Rather than slaving over a stove or oven for hours (or turning to Ronald McDonald) for dinner, a crock pot lets you just set it and forget it. Unfortunately, for us marketers, maintaining a digital marketing strategy and the website that goes along with it, isn't quite as mindless.
Hiring is tough. It takes practice, patience, and some good old trial-and-error. Over the last couple years, I’ve worked with our CEO to further develop our hiring process. We’ve had a lot of great successes -- as well as some epic failures. Through all of our experiences, however, we never got discouraged.
What does creating sales momentum really mean? And what can you do, as a sales professional, to build and maintain it daily? For me, it’s helpful to think about building sales momentum by asking myself one question: What can I do today that will land me a new sale one year from now?
Inbound marketing is like an office space, employees, or even a loan. It's an investment in your business’ future. Adopting it into your organization has its price tag, no doubt, but like any smart investment, it ends up paying for itself in not only ROI, but competitive advantage as well. From website redesign and landing pages to social media and blogging, inbound marketing is a powerful, full-service approach to helping companies achieve their business goals. But I know, I know; that doesn't answer the question at all. What does inbound marketing cost?
With video marketing on the rise, coming up with a catchy and attractive video can be a huge challenge for those who lack the time (and money). That's where the beauty of Facebook Live comes in. Making its debut in 2016, the service has enabled users to make videos that stream live using only a minimum of your smartphone's camera to capture it. But as intimidating as streaming live might be, there is a variety of brand-boosting benefits to using the service that will only make you seem more trustworthy and credible as a company.
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