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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

By: Kwaku Awuah

July 26th, 2016

5 Critical Things You Need to Do During a Project "Post-Launch"

Strategy

Don’t give yourself a pat on the back. -- Well, at least not yet. Just because your project is live doesn’t mean it’s over. In fact, one of the most overlooked (and critical) parts of a project is what happens after it goes live.  Simply finishing a project doesn't ensure that you're getting the most out of it just yet.  So, from a project management point of view, “completing a project," in no way means your work is done.

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By: Bob Ruffolo

July 26th, 2016

HubSpot vs. Marketo: A Head to Head Comparison

HubSpot

HubSpot and Marketo are the #1 and #2 marketing automation software companies in the world, respectively.  While, according to SimilarTech, Marketo is used on almost 35,000 websites, HubSpot is active on over 76,000 websites and it is the most commonly used marketing automation software across more countries and industries. But that doesn't mean you should count Marketo out.

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By: Carolyn Edgecomb

July 25th, 2016

20 Examples of Powerful LinkedIn Company Pages

Strategy

While LinkedIn may be seen as a place for recent graduates and job seekers to identify potential job opportunities, it’s also a place for brands and businesses to actively engage. With over 433 million users (and growing!), having an active and optimized Company Page is essential. You won’t want to create your Company Page and then just forget about it.

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By: Ramona Sukhraj

July 24th, 2016

IMPACT ICYMI: Inbound Marketing Trends (July 24th, 2016)

Strategy

Happy Sunday, everyone! This week, Dollar Shave Club was acquired by Unilever for an impressive $1 Billion, Twitter finally gave users and brands an easy way to get verified, and sadly, the world said goodbye to legendary Hollywood director, Gary Marshall.  Here at IMPACT, we showed you how brands are using Pokemon Go to catch their audiences, uncovered 6 secrets to world-class communication, dived into how Dollar Shave Club rose to fame, and more. 

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By: Ramona Sukhraj

July 23rd, 2016

9 Ugly Resume Mistakes That Are Getting Yours Tossed Out [Infographic]

Strategy

Looking for a job is basically a job itself. Sifting through listing after listing, preparing cover letters, having phone interviews then in-person interviews, sending emails, shaking hands... We do so much work trying to prove ourselves to prospective employers and make the right impression when we meet them, but truthfully, that first impression is often made long before we even set foot in an office. It all starts with your resume.

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By: Brie Rangel

July 22nd, 2016

Save Time With These 7 Simple Ways to Repurpose Your Content

Strategy

Quick! Put down that pen! (or keyboard…) Think about how many resources you spend creating new content. You’ve got to think of just the right topic, use the right keywords, have internal writers or contractors create it, edit it, design it, etc. It adds up! Once you finalize your piece, you may throw it on social media a few times and email it to your database, but before you know it, you’re focusing your attention on the next new piece.

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By: Melissa Smith

July 21st, 2016

Website Redesign: 5 Ways to Bridge the Gap Between Designers & Developers

Design

People always talk about the communication gap between marketers and designers, but have you ever worked for a company where there was very little communication between the design team and the development team? It’s not that uncommon to see a divide between designers and developers who are either separated by a wall or by floors. This can create tension where both sides are constantly angry with the other. Designers may feel that developers don’t follow what they designed while the developers think designers don’t understand that some things just can’t be implemented.

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By: Ramona Sukhraj

July 21st, 2016

How Dollar Shave Club Grew From Viral Video to $1 Billion Acquisition

Strategy

Let’s talk about shaving. Wait, what? Is that awkward? Do you not want to? For some people, shaving and grooming may be a strange, personal topic of discussion. It’s just something you need to do, not something some really want to talk about -- but Dollar Shave Club (DSC) changed all that. Back in 2012, the subscription razor service turned heads with its now legendary launch video that took audiences on a hilarious walk through their warehouse and poked fun at little annoyances every shaver faces.

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Master the 10 Essentials of an Inbound Marketing Website for free.

We’re sharing our secrets with our loyal readers. Subscribe and download it now.

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