Inbound Marketing Blog

Search Engine Optimization Infographics

On-Page SEO: Anatomy of a Perfectly Optimized Page [Infographic]

By: Lexie Ward on September 23rd, 2018

Blog Feature

It’s no secret that search engine optimization has changed. Due to the constant evolution of search engines, outdated on-page strategies won’t cut it anymore.Back in the good ol’ days, you could get away with merely adding a few keywords into your content. Search engines liked to see them in certain locations of your code to understand a page's relevance for that query. Now, the relevancy and keyword-based algorithms that Google uses to evaluate and rank pages are much more complex.

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Infographics Career

The Power and Importance of Negative Feedback for Employees [Infographic]

By: Carolyn Edgecomb on September 22nd, 2018

Blog Feature

I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.

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Sales & Marketing Alignment Sales

Top 6 Metrics Every Sales Team Should Be Tracking

By: Dakota Hersey on September 21st, 2018

Blog Feature

When it comes to sales reporting, there are an endless number of metrics you can track -- you know this. We're all swimming in an overwhelming sea of data -- all of which has the potential to help you improve your sales process, and then there is an overabundance of tools to make it happen. That's why one of the most pressing issue sales managers face today is setting up their reporting is understanding what will give the greatest amount of insight and take the least amount of effort from the sales team to track. We know from first-hand experience; this is a problem we've had to solve for ourselves.

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The IMPACT Show Podcasts & Shows

Crafting and Sculpting Your Message (The IMPACT Show Ep. 59)

By: Stephanie Casstevens on September 21st, 2018

Blog Feature

In this week's episode of The IMPACT Show, Nick and I talked about IMPACT's new newsletter, top discussions in Elite including personalized video, HubSpot's introduction of the flywheel, and more!

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Video Marketing News

Bye Bye, BuzzFeed Podcasts: Publisher Drops Podcasts to Focus on Video

By: Brie Rangel on September 21st, 2018

Blog Feature

News alert! According to the Wall Street Journal, BuzzFeed, a dedicated source to tell you what type of Disney character you’d be, is officially shifting most of its podcasting resources over to video. Now, I love a good marketing podcast as much as the next person, but this is a smart move for BuzzFeed.

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HubSpot INBOUND Event The Hubcast

Hubcast 194: #INBOUND18 Reflections, Texting Contacts, and... #THEYKINDOFMADEITFREE!

By: Carina Duffy on September 20th, 2018

Blog Feature

This episode of the Hubcast is brought to you by Needls. INBOUND for the year is over, and while we'll miss it, it’s time to move on to the next big thing. To close out our thoughts on #INBOUND18, Marcus and I share the top things we liked and didn't like about the week.

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Sales Technology HubSpot CRM

HubSpot CRM vs Salesforce: Which One Is Better?

By: Dan Baum on September 20th, 2018

Blog Feature

If you were to ask your average sales professional about Salesforce, they’d probably say it’s the “top dog” in terms of CRM market share. (They wouldn’t be wrong, considering they own around 31% of that market.) Their dominance makes sense. Salesforce offers heavy-duty, enterprise-level CRM capabilities, which rivals long-term successful solutions from SAP, Oracle, Microsoft, and Adobe. That said, Salesforce certainly isn't the only CRM out there. While not at the same scale, the HubSpot CRM's piece of the pie has been growing since the release of their free CRM in 2014, and for good reason.

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Social Media Marketing Social Media

Instagram Turning Discovery Into Action with New Shopping Features

By: Stephanie Casstevens on September 19th, 2018

Blog Feature

Imagine being curled up on your couch on a Saturday morning with a cup of coffee, scrolling through Instagram. You see a pair of shoes you love, so you click “purchase” and check out on the spot.

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