The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Are you posting the same type of content over and over again? If so, your content marketing strategy and blog will become boring and stale in no time. If you haven't already, you’ll begin to wonder if you’re truly reaching and engaging with your audience -- and look for ways to make sure you are. My advice to you is take a chance! MarketingProfs, Ann Handley says, “The biggest missed opportunity in content is playing it too safe.”
Agile marketing, at it’s simplest, is when you apply the principles of the Agile software development methodology to marketing. But what does that really mean? And what does that look like in the real world? At IMPACT, we’ve adopted the agile approach over the last 6 months, and it has changed the way we do almost everything. It has improved our internal processes as well as our client relationships and transparency.
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We've made some big changes at IMPACT in the last year, and the one we're most excited to share is our transition to Agile Marketing using Scrum. We made the switch in August of 2016 after working with an Agile Marketing consultant, Mark Long. Mark helped us decide how to structure our teams, how to change our pricing model, and how to train our teams -- and after only one month of training, our agency flipped and never looked back.
If you’re in the content marketing world, there’s a good chance you’ve worked with WordPress at some point in your career. WordPress is one of the most popular CMSes and publishing platforms for content marketers, independent bloggers, or individuals looking to build a website for their business. It is an incredibly useful tool for people with minimal technical knowledge to build and maintain a basic website and its leadership is worth praise. However, while WordPress has many remarkable qualities, it has several notable downfalls as well.
Great sales managers wear three hats. Most always wear “the administrator” and “the strategist,” but only the best of the best wear “the coach” as well. While the sales manager can never take off the first two hats, they get to choose if and when they wear their coaching hat. It’s when they wear their coaching hat, however, that they see the kind of ongoing improvement only coaching can deliver.
Breaking the bank on Valentine’s day can be quite a challenge to avoid. Depending on your significant other's taste, you might think a bouquet of flowers will cut it, but then you think about purchasing a nice piece of jewelry, and what the heck, why not throw in a dinner date to that fancy restaurant you’ve always wanted to try? Many of us find ourselves falling into this trap, so it's no surprise to hear that the average consumer spent around $146.84 in 2016, and this year, individuals are expected to spend an average $136.57.
As marketers, it's our job to stay on top of trends and ahead of the curve. Digital marketing changes constantly, as we shared last week, many of the strategies we trusted in the past, may not be as effective (or effective at all) in 2017. Now that we've all had some time to review 2016 and create a vision and plan of action for 2017, I want to share with you the things we are going to be focusing on and what we believe all CMOs and marketing leaders should be prioritizing this year.
With Valentine's Day just a few suns away, love is in the air, people. In an age of "swipe-left" rejection and "Single's Awareness Day," the sentimental holiday is still big business for marketers in both B2B and B2C businesses. In fact, in 2016, consumer spending on Valentine’s Day hit an all-time high of $19.7 billion and that’s with only a little more than half of Americans celebrating. This month is a popular time for special sales, campaigns, and content, but even if it doesn’t seem fit for your strategy and goals, it could be the perfect time to simply show your existing customers and leads a little love.
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