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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Design

Creator's Block Returns: When Creative Projects Go Off the Rails [Podcast]

By: Liz Murphy
September 19th, 2017

Just over a year ago, Jessie-Lee Nichols (a designer) and I (a content creator) launched the Creator's Block podcast with a single goal in mind -- we wanted to blog less. Desperately.  Little did we know that our concerted effort to be lazy and spend less time in front of the keyboard would turn into an always thoughtful, but often hilarious labor of love.

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Blog Feature

Design | Strategy

5 Crucial Reasons to Include a Developer in Your Website Process

By: Melissa Smith
September 19th, 2017

Ask yourself this question: As a marketer, when do you start consulting a web developer in your website design process? Or if you are a developer, when do you start being included? Is it in the brainstorming stage, in the wireframing stage, in the design stage, or none of the above? If you answered none of the above, then you’ve got some explaining to do.

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Inbound Success

"Conversion Rate Optimizing a Blog" The Inbound Success Podcast Ep. 4 [Show Notes]

By: Kathleen Booth
September 18th, 2017

Sometimes the best inbound marketing campaigns don't look like campaigns at all. In this week's episode of The Inbound Success Podcast, I interview Bob Ruffolo, IMPACT's Founder and CEO and he's sharing the results that IMPACT achieved by applying conversion rate optimization principles to the company's own blog.

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Blog Feature

Lead Generation

Qualities of Superb Landing Page Design (& 7 Examples That Exemplify Them)

By: Vin Gaeta
September 18th, 2017

There’s one page that usually draws most of the attention from stakeholders during a redesign -- your homepage, but what if I told you, you should put most of your focus on another area? Your landing pages.

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Blog Feature

Strategy

The Power and Importance of Negative Feedback for Employees [Infographic]

By: Carolyn Edgecomb
September 16th, 2017

I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.

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Blog Feature

The IMPACT Show

"INBOUND & All the Major Industry News This Week:" The IMPACT Show Ep.19 [Show Notes]

By: Ramona Sukhraj
September 15th, 2017

As a marketer, staying on top of industry trends is important.  So in this week's episode of The IMPACT Show, Bob and Nick decided to use the show to talk some huge developments. They discussed INBOUND's newest keynote speaker, HubSpot Academy's newest certification, as well as what's happening in the world of social media. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Blog Feature

Strategy

7 Exciting Things You Won't Find on the INBOUND Schedule [VIDEO]

By: Kyle Bento
September 15th, 2017

I’ll be updating the article below throughout the week, so save it (or sent it a friend if you’ll forget 😉 ). Here we are again! One of the world’s biggest sales and marketing conferences, INBOUND, is upon us, and you know what that means, right?

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Blog Feature

Design | Strategy

3 Misconceptions Ruining Your Website [INBOUND 2017 Sneak Peek]

By: Carina Duffy
September 14th, 2017

In January 2015, IMPACT was a budding HubSpot partner on a mission: to help people and their organizations succeed, and we were looking for a way to collaborate with other marketing pros, give leads the opportunity to experience our team’s expertise, and interact with the greater inbound marketing community. That’s when our team came up with the idea to conduct monthly live website critiques online with other industry influencers -- and thus, the Website Throwdown was born. *insert magical background music here* Since then, we’ve been throwing down websites every month with experts like Peep Laja of ConversionXL, Oli Gardner of Unbounce, and Chris Savage of Wistia, just to name a few. Last year,  we even took Website Throwdown on the road to HubSpot’s annual conference and did one-on-one, in-person throwdowns at the IMPACT Booth in  Club INBOUND. (which we’re doing it again this month!) And let me tell you - after doing over a hundred Website Throwdowns there and even more online, the IMPACT team has learned A TON.

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