Inbound Marketing Blog

It’s no secret that search engine optimization has changed. Due to the constant evolution of search engines, outdated on-page strategies won’t cut it anymore.Back in the good ol’ days, you could get away with merely adding a few keywords into your content. Search engines liked to see them in certain locations of your code to understand a page's relevance for that query. Now, the relevancy and keyword-based algorithms that Google uses to evaluate and rank pages are much more complex.

I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.

When it comes to sales reporting, there are an endless number of metrics you can track -- you know this. We're all swimming in an overwhelming sea of data -- all of which has the potential to help you improve your sales process, and then there is an overabundance of tools to make it happen. That's why one of the most pressing issue sales managers face today is setting up their reporting is understanding what will give the greatest amount of insight and take the least amount of effort from the sales team to track. We know from first-hand experience; this is a problem we've had to solve for ourselves.

In this week's episode of The IMPACT Show, Nick and I talked about IMPACT's new newsletter, top discussions in Elite including personalized video, HubSpot's introduction of the flywheel, and more!

News alert! According to the Wall Street Journal, BuzzFeed, a dedicated source to tell you what type of Disney character you’d be, is officially shifting most of its podcasting resources over to video. Now, I love a good marketing podcast as much as the next person, but this is a smart move for BuzzFeed.

This episode of the Hubcast is brought to you by Needls. INBOUND for the year is over, and while we'll miss it, it’s time to move on to the next big thing. To close out our thoughts on #INBOUND18, Marcus and I share the top things we liked and didn't like about the week.

If you were to ask your average sales professional about Salesforce, they’d probably say it’s the “top dog” in terms of CRM market share. (They wouldn’t be wrong, considering they own around 31% of that market.) Their dominance makes sense. Salesforce offers heavy-duty, enterprise-level CRM capabilities, which rivals long-term successful solutions from SAP, Oracle, Microsoft, and Adobe. That said, Salesforce certainly isn't the only CRM out there. While not at the same scale, the HubSpot CRM's piece of the pie has been growing since the release of their free CRM in 2014, and for good reason.

Imagine being curled up on your couch on a Saturday morning with a cup of coffee, scrolling through Instagram. You see a pair of shoes you love, so you click “purchase” and check out on the spot.