Whether you’re new to digital marketing or an ol’ veteran, it’s likely you consider this your Moby Dick. That one mythical beast that no matter how hard you try, you can’t conquer. Yes, I'm talking about organic search. With Google’s ever-changing algorithm and its increased focus on pay-per-click, organic search has become many modern marketers’ “Great White Whale,” but that doesn’t make it insurmountable.
50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product. 50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought. But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project. I think it’s safe to say times have changed!
In this week's episode of The IMPACT Show, Bob and I discussed what's going on in IMPACT Elite, avoiding being creepy with personalization, Google Analytics and much more.
Podcasting has been around for awhile (since the 1980s, to be exact), but in the last few years, the level of interest amongst listeners has grown dramatically. Today, approximately 67 million Americans over the age of 12 listen to podcasts monthly. As the audience has grown, so has the number of podcasts and the interest from advertisers considering spending some of their ad dollars on this emerging medium.
In this episode of the Hubcast, GEORGE GOES OFF for a little bit. We chat about video workshops, bots, and historical content optimization. Ready to learn how to rock your HubSpot this week? Then let's dive in!
With all the data available to us as marketers, sometimes it can be overwhelming to know what to look at and when to look at it. Of course, all of this depends on your marketing team’s priorities for the quarter, but there are a few major metrics we monitor on a recurring basis with our clients here at IMPACT.
Do you ever feel like fear of failture follows you wherever you go? Whether it's a fear of losing your job, being ashamed of a mistake, or just fear of not having all your stuff together? Today, MarketHer faces fear head on.
If you’re reading this, I’m assuming you have been to a professional conference or event or two in your day. There’s something exciting about a group of like-minded individuals coming together to gain new knowledge, network, and find that one little tip that can help the marketing or sales team hit their goals. But what if I told you the conference may be that tip, all by itself?