The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
One of the first things we learn as little kids is to always say "thank you" -- and of course, not to put our mouths on the water fountain, but that's a lesson for another day. If someone does you a favor, if you're given a gift...Saying thank you is just good manners 101. What I learned during my first days at IMPACT, however, is that it's also Inbound Marketing 101.
Being that this is my third trip to INBOUND, I’ve had enough experience at the event that I feel I have a few tips to share - for first timers or seasoned veterans. There are tons of articles on how to network at events, but INBOUND is so different, I feel like none of the articles I’ve read are applicable. You may not grab the business card of everyone you meet, but conferences like this are not about that. What I’m suggesting is that you stay open to meeting as many people as possible, take home some great pieces of information (a Website Throwdown at the IMPACT booth is a great place to start), and, overall just have a great time. So, what are some real ways you can break the ice this year at INBOUND without feeling awkward, you ask?
Earlier this year Google announced a ton of new changes and updates coming to Google AdWords. You may have heard of these changes, but haven't really given them your full attention. Maybe you were too busy or waiting until they all finally rolled out, but now that the end of the year is approaching, it’s time to take full advantage of them.
Marketing is all about telling a story. Your brand and your products or services need to have a story to engage people. It’s the story that separates iconic brands from forgettable companies. We live in an age where more opportunity exists than ever before. More and more people are building very profitable businesses with nothing more than a laptop and an internet connection.
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Happy Sunday friends! This week, Nintendo revealed its much-awaited new console, Switch, Facebook announced it will soon offer food-delivery and appointment scheduling through its app, and Instagram doubled-down on stories, adding them to the app's "Explore" tab. Here are IMPACT, we showed you how to measure your social media ROI, discussed 5 game-changing blog layout best practices from 2016, and told you how you can get your own in-person Website Throwdown if you're attending INBOUND 2016..
I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.
HubSpot’s inbound marketing conference comes around once a year, and it’s almost always bigger and better than the year before. With all the excitement and sessions going on all at once, it can be a real challenge to figure out where your time is best spent...especially if you’re a designer or a developer.
August 17th through the 24th of 2016 was a transformational time in my business career. Just a few short weeks ago, Bob and I returned from Tony Robbins’ Business Mastery event in Las Vegas. In much the same fashion as our experience at Tony’s Unleash the Power Within (UPW), we found ourselves surrounded by other successful business folks; young and old, fresh and seasoned, but all possessing a hunger to understand and master the chemistry of business from some of the greatest business minds in the industry.
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