Alright, alright. I know - corny title but it caught your attention, didn’t it? And, now that I’ve got your eyeballs, it’s time to talk about something that’s going to help take your content marketing strategy from good to great: BuzzSumo.
If you’ve been in marketing long enough, you know that the only thing worse than searching for a stock photo is searching for holiday stock photo. The hunt for just the right stock imagery can lead you down a dark, and not to mention cheesy, road. It seems like the cheesiness only gets worse when the holidays roll around and this Thanksgiving has been no exception.
Reserved. Shy. Quiet. Stoic. I can't tell you how many times people have used these adjectives to describe me. It's true I am more apprehensive to react emotionally in the moment, which quite frankly I don't mind, but being called "shy" is - the -worst.
Not only is today Thanksgiving Eve -- it's time to prep those stretch pants for turkey, stuffing, and pie, y'all -- it's also one of the busiest travel days of the entire year. I'll admit I'm pretty lucky, as my days of dashing through airports, racing to make trains, and wallowing in holiday traffic are behind me since I moved closer to home about 10 years ago. But that doesn't mean I want to leave you brave Turkey Day Road Warriors without inspiration as you chart your own journey home toward family, friends, loved ones, and tryptophan. To help you on your way, here are nine addictive podcast episodes across a wide range of topics: productivity, storytelling, leadership, UX, when life falls apart, time management, and everything in between.
While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality. Do we have talent in spades? Of course. But, in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients. So, this week, in honor of Thanksgiving, we're pulling back the curtain on a few of the simple, yet powerful apps we're most thankful for.
It’s almost that time of the year; The holiday season. Soon we’ll be planning our holiday parties, preparing for battle on Black Friday, and, if you’re a marketer, reflecting on the past year and trying to predict what UX design trends to keep an eye on in the upcoming year.
All the data I've seen points to a strong correlation between organic traffic growth and the frequency with which companies blog, so I was fascinated to learn how Stephen O'Connor and Kaitlyn Petro were able to reduce the number of blogs they published while dramatically growing organic website traffic for Advanced Data Systems Corporation. Stephen - who is the Director of Digital Marketing for ADSC - and Kaitlyn - a Strategist with IMPACT who works with Stephen on the company's marketing, break down some of the key lessons they've learned throughout the five years they've worked together.
Social media is a powerful marketing tool to reach your audience and increase brand awareness. However, in recent years, the space has become much more competitive for brands and businesses of all sizes. For this reason, marketers have had to turn to paid options to reach their buyer personas. Facebook pay-per-click (PPC), more popularly known as Facebook Advertising is currently one of the top platforms businesses look to up their game on social.