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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

By: Brie Rangel

July 22nd, 2016

Save Time With These 7 Simple Ways to Repurpose Your Content

Strategy

Quick! Put down that pen! (or keyboard…) Think about how many resources you spend creating new content. You’ve got to think of just the right topic, use the right keywords, have internal writers or contractors create it, edit it, design it, etc. It adds up! Once you finalize your piece, you may throw it on social media a few times and email it to your database, but before you know it, you’re focusing your attention on the next new piece.

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By: Melissa Smith

July 21st, 2016

Website Redesign: 5 Ways to Bridge the Gap Between Designers & Developers

Design

People always talk about the communication gap between marketers and designers, but have you ever worked for a company where there was very little communication between the design team and the development team? It’s not that uncommon to see a divide between designers and developers who are either separated by a wall or by floors. This can create tension where both sides are constantly angry with the other. Designers may feel that developers don’t follow what they designed while the developers think designers don’t understand that some things just can’t be implemented.

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By: Ramona Sukhraj

July 21st, 2016

How Dollar Shave Club Grew From Viral Video to $1 Billion Acquisition

Strategy

Let’s talk about shaving. Wait, what? Is that awkward? Do you not want to? For some people, shaving and grooming may be a strange, personal topic of discussion. It’s just something you need to do, not something some really want to talk about -- but Dollar Shave Club (DSC) changed all that. Back in 2012, the subscription razor service turned heads with its now legendary launch video that took audiences on a hilarious walk through their warehouse and poked fun at little annoyances every shaver faces.

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By: Ramona Sukhraj

July 20th, 2016

3 Reasons You Need to Save Your Seat for Digital Marketing Day Right Now

Strategy

Summer conferences are great, but more often than not, that greatness comes a pretty hefty price tag. Between registration, hotel, transportation, and meals, you could probably treat yourself to a few nice all-inclusive vacations with what you end up spending. These conferences are almost always worth the investment, but unfortunately, not everyone can afford to spend that much at once, let alone, miss that much time at work. If this sounds like a familiar situation, listen up.

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By: Steve Bookbinder

July 20th, 2016

Don’t Let Your Sales Alter Egos Speak for You. Follow this Advice!

Sales

I’ve spent a lot of time asking salespeople why they do what they do. Most sales professionals know what they should be doing and can justify how they spend their time and make their choices very convincingly if you ask them. This is a skill that is extremely valuable in a seller of your product or service, but ironically, it can also have a negative effect if it becomes a habit outside of the sales arena.

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By: Bob Ruffolo

July 19th, 2016

The 6 Secrets to World-Class Communication in Any Situation

Strategy

There’s a great speaker, teacher, and presenter in each of us  -- at least that’s what The Sales Lion’s Marcus Sheridan believes. Effective communication skills are important in many aspects of life, yet many of us (especially in our digital age) tend to fall short in this area. To help bridge the gap, Marcus and his team at The Sales Lion are hosting a different type of webinar about communication this week, and yesterday, he sat down with me to share a quick preview.

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By: Joe Rinaldi

July 19th, 2016

26 To-Do's Before Your Next Website Design [Infographic]

Design

People often through the same stages of emotion when it comes to being tasked with spearheading their company's first website redesign (or build out). Initially, you’re filled with excitement. This is your chance to help bring your company to the next level! Then the feeling of anxiety kicks in and thoughts like “What did I get myself into?” and “Where do I even get started?” start to cross your mind.

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By: Kaitlyn Petro

July 18th, 2016

4 Reassuring Benefits of an Inbound Marketing Retainer Agreement

Lead Generation | Strategy

Imagine the world of business without chaos and surprises (unfavorable ones, that is). No more adjustments or last-minute changes. No more additional, unplanned costs, and no more unexpected projects that will take you all night to complete. Sounds good, right? Engaging in an inbound marketing retainer with a reputable agency achieves all of this. It helps you decrease the negatives and increase the positives with a partnership build on transparency, honesty, and loyalty.

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