Inbound Marketing Blog

Search Engine Optimization Infographics

The Ridiculously Smart Guide to Increasing Your Organic Search CTRs [Infographic]

By: Ramona Sukhraj February 25th, 2018

Blog Feature

Whether you’re new to digital marketing or an ol’ veteran, it’s likely you consider this your Moby Dick. That one mythical beast that no matter how hard you try, you can’t conquer. Yes, I'm talking about organic search. With Google’s ever-changing algorithm and its increased focus on pay-per-click, organic search has become many modern marketers’ “Great White Whale,” but that doesn’t make it insurmountable.  

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Lead Generation Strategy

Eye Tracking Software: How Science Helps You See Through Customer’s Eyes [Infographic]

By: Philip Mahler February 24th, 2018

Blog Feature

50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product. 50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought. But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project. I think it’s safe to say times have changed!

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The IMPACT Show Podcasts & Shows

"Creepy Personalization, Corporate-Speakitis and Hacked SMB Websites" The IMPACT Show Ep. 40 [Show Notes]

By: Stephanie Casstevens February 23rd, 2018

Blog Feature

In this week's episode of The IMPACT Show, Bob and I discussed what's going on in IMPACT Elite, avoiding being creepy with personalization, Google Analytics and much more. 

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Podcasting Key Performance Indicators

Podcast Metrics: How to Measure Your Performance (With Such Little Data)

By: Kathleen Booth February 23rd, 2018

Blog Feature

Podcasting has been around for awhile (since the 1980s, to be exact), but in the last few years, the level of interest amongst listeners has grown dramatically. Today, approximately 67 million Americans over the age of 12 listen to podcasts monthly. As the audience has grown, so has the number of podcasts and the interest from advertisers considering spending some of their ad dollars on this emerging medium.

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The Hubcast

Hubcast 166: Historical Content/Blog Optimization, Marketing Bots, & #Inbound18 Call for Speakers

By: George B Thomas February 22nd, 2018

Blog Feature

In this episode of the Hubcast, GEORGE GOES OFF for a little bit. We chat about video workshops, bots, and historical content optimization. Ready to learn how to rock your HubSpot this week? Then let's dive in!

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This is How Often You Really Should Track Each of Your Marketing Metrics in 2018.

By: Katie Pritchard February 22nd, 2018

Blog Feature

With all the data available to us as marketers, sometimes it can be overwhelming to know what to look at and when to look at it. Of course, all of this depends on your marketing team’s priorities for the quarter, but there are a few major metrics we monitor on a recurring basis with our clients here at IMPACT.

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MarketHER Podcasts & Shows Motivation and Inspiration

Challenging Your Fear of Failure [MarketHer Ep. 24]

By: Brie Rangel February 21st, 2018

Blog Feature

Do you ever feel like fear of failture follows you wherever you go? Whether it's a fear of losing your job, being ashamed of a mistake, or just fear of not having all your stuff together?  Today, MarketHer faces fear head on. 

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Event Marketing

It's Not Just About Numbers! The Unexpected Benefits of Event Sponsorship

By: Vin Gaeta February 21st, 2018

Blog Feature

If you’re reading this, I’m assuming you have been to a professional conference or event or two in your day. There’s something exciting about a group of like-minded individuals coming together to gain new knowledge, network, and find that one little tip that can help the marketing or sales team hit their goals. But what if I told you the conference may be that tip, all by itself?

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