The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
If you’re even partially responsible for your company’s marketing or online presence, you’ve inevitably had a conversation about redesigning your website. Maybe you’re not getting enough leads, maybe it’s outdated and doesn’t match your branding, or maybe it’s generating leads, but not the right leads and not quickly enough. A website redesign is a big project, no matter what size your organization is, especially if you want to do it correctly.Cutting corners typically results in a less than perfect end-product, that may do more harm than good to your marketing and sales efforts.
Why is your sales pipeline so important? Your pipeline is the key to evaluating, managing, and ultimately improving your sales process - so you can close more deals. That’s why effective pipeline management is a primary factor in sales success.
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It’s old news by now -- design is absolutely essential in communicating messages and emotions in your marketing. The psychological impact of color in particular is a popular topic and design consideration for most marketers (especially when it comes to conversion rates), but unless you are a designer by trade or an art lover, it’s unlikely that you’ve thought deeply into the effects of shape.
The IMPACT Show was a coast-to-coast affair! In this, the second episode of our new podcast, The IMPACT Show with Bob & Nick, Bob joined us from the Small Giants Summit in Detroit (Not Dallas -- Oops), while Nick once again invited us into his home in Boston. Together, they discussed Facebook’s crackdown on fake Live videos, the rise of content topic clusters, and of course, defining your vision for growth.
A few years ago, virtual reality (VR) seemed more like a far-fetched, futuristic scene from a sci-fi movie than something that would ever become mainstream or widely available. However, with the advent of technology like Oculus, Samsung Gear VR, and other affordable virtual reality platforms, it has become apparent that VR technology is no longer just for the movies. Mainstream virtual reality technology is here and marketers are starting to take notice.
The robots are taking over. But contrary to what Hollywood would have us believe, this isn’t a bad thing -- especially not for marketers. This August, marketing and sales leaders like yourself are descending on Hartford, CT for IMPACT Live 2017 and, among other things, artificial intelligence (AI) is going to be a hot topic. One of the leading experts and researchers of artificial intelligence in marketing is Paul Roetzer, and earlier this month, Bob had the chance to sit down with him to discuss the future of AI in marketing and why he’s coming to IMPACT Live to spread the word.
Managing employees is never easy, but managing employees who aren’t even in the same room can be a whole different ball game. Consider some of the most common questions people have about managing remote employees: “How do I tell if my remote employees are actually working?” “How can we make sure our remote employees feel part of the culture?” “How do I foster communication with all the challenges of being remote?” “How do I manage in-office and remote employees effectively?” If any of those thoughts have crossed your mind, read on. That’s exactly what we will address.
I’m sure you’ve heard it time and time again, but it’s important - incorporating video into your overall marketing strategy is an absolute necessity. But like most things we need in life, it doesn’t always come easily. With that being said, you can no longer avoid video marketing, in fact, you should embrace it. Reports suggest by 2019 80% of all web traffic will be video, so what does that mean for your business?
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