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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

The IMPACT Show

"INBOUND Sneak Peek:" The IMPACT Show Ep. 20 [Show Notes]

By: Ramona Sukhraj
September 22nd, 2017

What INBOUND sessions are you excited to see? This year, we have four team members taking the stage to talk about what they do best. So, in this week's episode of The IMPACT Show, Bob and Nick decided to give you a sneak peek at their INBOUND sessions, and capture your feedback to make them even better. They also discussed whether or not cookies are dying and the Motion AI acquisition HubSpot recently made. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Blog Feature

Strategy

The 4-Step Process to Solving Any Problem in Life [Or Marketing]

By: Stacy Willis
September 22nd, 2017

Begin rant. There is literally no problem or obstacle in life that can’t be overcome with the following series of steps. Nearly every business I’ve come across has talked about their own version of this, in their own buzzwords, and then slap their name on it, calling it the “________ Way.” Not that there is anything wrong with this. I love seeing the process a business lives by and I love knowing that it is a real-world pragmatic process, but my argument is everyone acts like they’ve invented it or discovered some incredible thing that nobody else knows about. Sorry, bud. You didn't.

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Strategy

How to Create Truly Great Instagram Ads

By: Karisa Egan
September 21st, 2017

Instagram is by far my favorite app. I constantly check my feed to see what my friends or favorite celebrities are up to. To me, Instagram is a personal way to connect with others by showing them exactly what you’re doing or what’s important to you. And I know I’m not alone with my love for the app. With over 700 million monthly users, advertising your company on Instagram can put you in front of a whole new audience. The best part? It’s all done right through Facebook, so if you’ve run a Facebook ad campaign recently you’re already ahead of the game! If you haven’t been taking advantage of Instagram ads yet now’s the time to do it. Let’s break down how to do this.

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Blog Feature

Strategy

How to Survive Your First Work Conference from a Former Newb [Tips for INBOUND 2017]

By: Derrick Weiss
September 21st, 2017

Prior to last year, I'd never been to INBOUND before. I’d never been to a marketing conference before. Hell, I’d never been to any conference ever. My inexperience didn't mean I wasn't going to crush it, but it also didn't mean I didn't prepare my face off to make sure I did.

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Blog Feature

marketHER

MarketHer Episode #4: Working from Home Woes and What to Do About It

By: Britt Schwartz
September 20th, 2017

Today, nine million U.S. employees, or 2.9% of the total U.S. workforce, work from home at least half of the time. That's up from 1.8 million in 2005 -- big jump right? Almost half of IMPACT’s employees don’t work in the Wallingford office and we’ve been open and honest about how we operate with our clients and prospects -- but that doesn't mean the arrangement doesn't come with its share of challenges. .

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Blog Feature

Sales

Why Customer Reviews Really Matter in Improving Your Sales

By: Steve Bookbinder
September 20th, 2017

“I’m rubber and you're glue, whatever you say bounces off me and sticks to you.” “Sticks and stones may break my bones but words will never hurt me.” Growing up we are taught not to care what other people say about us with old adages like these. These sayings are great for boosting the confidence of a child, but they do little for boosting your business. Sticks and stones may break your bones, but words... may actually hurt your sales. Enter customer reviews.

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Blog Feature

Design

Creator's Block Returns: When Creative Projects Go Off the Rails [Podcast]

By: Liz Murphy
September 19th, 2017

Just over a year ago, Jessie-Lee Nichols (a designer) and I (a content creator) launched the Creator's Block podcast with a single goal in mind -- we wanted to blog less. Desperately.  Little did we know that our concerted effort to be lazy and spend less time in front of the keyboard would turn into an always thoughtful, but often hilarious labor of love.

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Blog Feature

Design | Strategy

5 Crucial Reasons to Include a Developer in Your Website Process

By: Melissa Smith
September 19th, 2017

Ask yourself this question: As a marketer, when do you start consulting a web developer in your website design process? Or if you are a developer, when do you start being included? Is it in the brainstorming stage, in the wireframing stage, in the design stage, or none of the above? If you answered none of the above, then you’ve got some explaining to do.

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