The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Have you ever seen or read a premium content offer that was so cool that it inspired you to create something similar or even better? Not only are these offers inspiring and memorable, but they are usually great lead generation opportunities for the brands that create them. When visitors see a truly unique, exciting offering, they don’t even think twice about giving their email or phone number and this is crucial to any marketing initiative.
I love getting packages in the mail. It doesn’t matter what time of the year it is, a package makes every day feel like Christmas morning. Fighting through the bubble wrap, taking inventory of the goods, maybe laying them out for the obligatory Instagram photo. I can’t get enough of any of it, and with the surge in popularity of monthly subscription boxes, it’s clear that I’m not the only one.
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From television to social media, there are battles being waged between individuals and organizations on all fronts. Except, as Ryan Hanley explains, instead of fighting with tanks, each side is deploying content to defeat opponents and capture the attention of prospective customers.
At first, I threw out every excuse in the book: The team doesn’t have time. Not everyone is a writer. They straight up hate writing. I knew convincing my colleagues to create content would be like pulling teeth, but when our founder and CEO, Bob, insisted we start publishing two (and at one point three) articles a day, I had to get them on board if I was going to get it done (and let’s face it, keep my head above water). Today, about a year and a half later, our blog traffic and subscriber numbers are up 130%, and I love having so many voices on our blog. But how did I do it?
The internet is full of some amazing and inspiring websites. These special snowflakes are the ones who find innovative ways to utilize every possible design and technological boundary to their advantage to create experiences that many organizations wish they had. Finding these diamonds in the rough can be an incredible challenge, especially if you are unsure of where to start.
Hotjar is one of the newest, and most powerful, conversion rate optimization (CRO) tools available to marketers right now. It combines features such as A/B testing, multivariate testing, heat mapping, scroll mapping, web analytics, funnel analysis, mobile analytics, user testing, expert feedback, and concept testing all into one easy-to-use and affordable software.
Now, that's a good question. In today's marketplace, hiring a Public Relations (PR) firm for your B2B company can be costly. Without knowing the logisitics of how public relations work, how these firms operate, how they will interact with your current inbound marketing or promotional activities, and how your buyer personas will respond, you may be going in blind. It's important to educate yourself on the ins and outs of PR before you decide to hire an agency. This article will help.
Big brands make Social Media Marketing look easy. When you see the micro-content that Taco Bell and Oreo, amongst others, are putting out you may be quick to say "Psh... I can do that," but social domination is harder than it appears. Social success requires more than just keeping your profile up-to-date. To truly capitalize on the power of social media, you need to establish a lively presence. You need to create original, dedicated content and campaigns; Campaigns that fit perfectly with how users are already using the platform, spark conversation, and encourage sharing. Not as easy anymore, right?
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