The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Over the last year we’ve seen a lot of shifts in social media marketing. Platforms, such as Twitter, for example, aren’t generating traffic and leads like they used for marketers and brands, while Facebook has made a bit of resurgence through the help of paid advertising. This shift has challenged marketers to explore other avenues and opportunities and many marketers are turning to Snapchat.
As a digital strategist, I'm always looking for unique ways our clients can create an awesome experience for their prospects and customers. Every marketer will agree, finding that irresistible offer that makes people say "Damn, I really need to read this," or "Shit, these people get me," isn't always easy to do. What we create as marketers is really a series of experiences that are tested over and over until you find the gold. If you can manage to create that irresistible offer, you'll begin to "pull" people towards your products and/or services instead of trying to "push" them. Your promotional tactics won't annoy people even if they see it in their newsfeeds or in Facebook Messenger. Wait. Facebook Messenger? The App?
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Sonny and Cher. Diana and Charles. Britain and the EU. Brangelina. Personally, professionally, or politically, there are just some breakups we never get over. The parties seem inseparable and their relationships look flawless from the outside, but then, wham -- things end and we learn they weren’t as picture perfect as we thought. Well, friends, brace yourselves. This one may come as a shocker, and will undoubtedly be controversial among social media marketers, but after nearly 8 years, we’re breaking up with Twitter. Consider this article our #Twexit.
In a blog article a while back, Moz’s Rand Fishkin urged content marketers to stop trying to win with “good unique content” and instead focus on creating content that’s 10x better than what their competitors have already created. And even a few years later, he’s got a point.
Managing a thriving team of designers and developers is no small task. Between changing priorities, tight deadlines, client revisions, and fires that need to be put out, there seems to always be something vying for your attention and pulling you and your team away from the task at hand. There has to be a solution.
Are you posting the same type of content over and over again? If so, your content marketing strategy and blog will become boring and stale in no time. If you haven't already, you’ll begin to wonder if you’re truly reaching and engaging with your audience -- and look for ways to make sure you are. My advice to you is take a chance! MarketingProfs, Ann Handley says, “The biggest missed opportunity in content is playing it too safe.”
Agile marketing, at it’s simplest, is when you apply the principles of the Agile software development methodology to marketing. But what does that really mean? And what does that look like in the real world? At IMPACT, we’ve adopted the agile approach over the last 6 months, and it has changed the way we do almost everything. It has improved our internal processes as well as our client relationships and transparency.
We've made some big changes at IMPACT in the last year, and the one we're most excited to share is our transition to Agile Marketing using Scrum. We made the switch in August of 2016 after working with an Agile Marketing consultant, Mark Long. Mark helped us decide how to structure our teams, how to change our pricing model, and how to train our teams -- and after only one month of training, our agency flipped and never looked back.
Wait! Before you go..
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