The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
When Tom and I first started IMPACT in 2009, we had hardly any influence in the marketing community. Fast forward to 2017 and our blog is exploding, we speak at big conferences, and we have friendships/partnerships with many of the most respected players in the marketing world. Our agency brand, along with our personal brands, is stronger than ever -- we even host our own annual marketing event now. While it certainly didn't happen overnight, there is nothing random about the growth of our influence. We can trace our success back to several critical things we did and continue to do.
My co-worker forwarded me a copy of this email today: Dear Google Site Search Customer, We are writing to inform you that we are winding down sales and renewals of Google Site Search(GSS). Starting April 1st, 2017, new purchases and renewals of GSS will not be available. Yes - that’s Google telling us that it is shutting down the search service that supports over a half a million sites across the web. Damn. What are we going to do?
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Marketo is one of the most popular marketing automation solutions out there and is active on over 40,000 websites. It's also one of the most advanced solutions, providing the necessary tools for growing companies and established enterprises to nurture and convert leads. However, the marketing automation software industry has grown rapidly, and Marketo has a lot more competition today than they did in the past, including HubSpot. As a result, deciding on which marketing automation solution to invest in is a tough decision for businesses. Regardless if you're replacing your current marketing automation solution or you're seeking your first system, it's important to consider all of the available options. In this article, I'll share with you four alternatives and head-to-head comparisons to Marketo.
Over the last year we’ve seen a lot of shifts in social media marketing. Platforms, such as Twitter for example, aren’t generating traffic and leads like they used for marketers and brands, while others like Facebook have made a bit of resurgence through the help of paid advertising. This shift has challenged marketers to explore other avenues and opportunities and many marketers are turning to Snapchat.
As a digital strategist, I'm always looking for unique ways our clients can create an awesome experience for their prospects and customers. Every marketer will agree, finding that irresistible offer that makes people say "Damn, I really need to read this," or "Shit, these people get me," isn't always easy to do. What we create as marketers is really a series of experiences that are tested over and over until you find the gold. If you can manage to create that irresistible offer, you'll begin to "pull" people towards your products and/or services instead of trying to "push" them. Your promotional tactics won't annoy people even if they see it in their newsfeeds or in Facebook Messenger. Wait. Facebook Messenger? The App?
Sonny and Cher. Diana and Charles. Britain and the EU. Brangelina. Personally, professionally, or politically, there are just some breakups we never get over. The parties seem inseparable and their relationships look flawless from the outside, but then, wham -- things end and we learn they weren’t as picture perfect as we thought. Well, friends, brace yourselves. This one may come as a shocker, and will undoubtedly be controversial among social media marketers, but after nearly 8 years, we’re breaking up with Twitter. Consider this article our #Twexit.
In a blog article a while back, Moz’s Rand Fishkin urged content marketers to stop trying to win with “good unique content” and instead focus on creating content that’s 10x better than what their competitors have already created. And even a few years later, he’s got a point.
Managing a thriving team of designers and developers is no small task. Between changing priorities, tight deadlines, client revisions, and fires that need to be put out, there seems to always be something vying for your attention and pulling you and your team away from the task at hand. There has to be a solution.
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