The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Whether you know it as branded content, content marketing, or any other industry buzzword, one thing remains clear about creating quality content tailored to your customers: It works.
Finding happiness is one of the most common struggles for people of all ages and backgrounds. It’s also a subject Shawn Achor is very familiar with. The winner of numerous teaching awards at Harvard University, where he’s delivered lectures on positive psychology, Achor is one of the world's leading experts on the connection between happiness and success. Shawn's research on happiness has graced the cover of Harvard Business Review, led to over 2.6 million views on his TED talk, and even caught the attention of Oprah, so it's pretty safe to say he knows how to put a smile on your face.
The most successful businesses excel at one thing that mediocre businesses don’t – maximizing the value of their customers. We’ve all heard the saying, “it’s cheaper to retain customers than acquire new ones,” a million times. While this is true most of the time and it’s solid advice for lowering costs, it’s not really great advice for businesses that want to maximize profits. When you’ve got a Customer Value Optimization (CVO) system in place, you’ll gladly spend the money to acquire new customers. After all, your ability to outspend your competitors on customer acquisition is your biggest advantage.
Google is a lot of different things to a lot of different people. To students, it’s an indispensable resource, to start-ups, an inspiration, and to marketers like me… well, it’s an enigma. Every few months when Google rolls out a new algorithm update, content writers and search engine optimization experts alike jump to figure it out and keep or even improve their search ranks. When you publish a new blog post, site page, or website in general, there are many factors that determine how quickly it will be indexed by Google, but with so much written on the subject, it's often hard to distinguish the credible from the unreliable.
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Happy Sunday, everyone! This week, Facebook's Mark Zuckerberg and wife, Dr. Priscilla Chan "pledged $3 Billion toward treating, curing, and preventing all disease," J.K. Rowling enchanted Harry Potter fans with the chance to find their very own Patronous, and the world was shocked as Angelina Jolie filed for divorce from Brad Pitt. Here are IMPACT, we shared secrets to being a great sales manager, getting insde your buyer's head, and asked the question if hiring a marketing agency is really cost effective.
Hey, have you heard about that awesome new Marketing strategy? Ok, I’ve got nothing right now -- but I bet the proposition got your attention. Word-of-Mouth Marketing (WOM) is a powerful asset in our line of work. It not only piques people’s interest, but as the name implies, it gets people talking. About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends.
Warby Parker is an eyewear company founded in 2010, by four, four-eyed friends. Upon realizing that the eyewear industry was making big bucks by selling average products for unrealistic prices, Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider put their heads together, and a brand was born. Warby Parker, a name that was inspired by two of Jack Kerouac’s earliest characters, is a brand that has taken the marketing world by storm lately, as their success story is one to make note of.
VizExplorer is all about data. Its operational intelligence software helps companies in the Casino, Sports/Events, and Manufacturing industries gain amazing insights into their user data and visualize it in real-time. Rather than spending hours analyzing reports in order to optimize gaming floor layouts, improve relations with players, and devise the best, most effective marketing campaigns to bring in the right to users, VizExplorer allows casino operators to consolidate their player and slot machine data to gain valuable insights into player preferences and slot performance.
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