Inbound Marketing Blog

Instagram Marketing Social Media

Instagram Story School: What it is and How Marketers Can Benefit

By: Kate Fodera on October 15th, 2018

Blog Feature

With 400+ million people using Instagram Stories every day and 45% of the most viewed stories being from businesses, it’s time to take notice of the possibilities within this social platform. That’s the good news. Now, the even better news here is that Instagram is making it easier for marketers to really dive into Instagram Stories Ads. With Instagram offering Story School, marketers now have everything they need at their fingertips to not only understand why they should consider this ad format but also how to bring their brand and/or product to life using it. The guesswork has been taken out of the process, which leaves busy marketers more time to craft the right visual assets, get inspiration, and understand the exact steps to deliver compelling - and effective - ads to their target audience.   What Is Instagram Story School?

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Infographics Graphic Design

13 Types of Infographics to Jumpstart Your Next Project

By: Jessie-Lee Nichols on October 14th, 2018

Blog Feature

Given that more than 65% of the population are visual learners, infographics are an incredibly useful tool to present complex data points in a simple and memorable way.

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Infographics Word-of-Mouth Marketing

How to Deal With Fake Negative Reviews Online [Infographic]

By: Melissa Smith on October 13th, 2018

Blog Feature

Whether you are the CEO of the company or just an employee, you work so hard to build up your business, its reputation, and to gain positive customer/client reviews.

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Social Media Social Media Marketing

Snap Originals: A New Advertising Opportunity from Snapchat

By: Kaitlyn Petro on October 12th, 2018

Blog Feature

Remember back in 2012 when everyone -- including brands -- started to jump on the Snapchat bandwagon? (That’s when I did, at least…) Since then, Snapchat has amassed 188 million daily active users, empowering brands to tell their stories in creative and unique ways, leveraging text, filters, animation, and videos. Now, they’ve announced Snap Originals. “Wait, is that like Netflix Originals, Kaitlyn?” Yes. Yes, it is. Snap Originals are video shows, exclusive to Snapchat, that users can watch right in the app. (Navigate to “Discover,” and you’ll see a dedicated “Shows” section where you can find the first round of Originals that are now available to watch.) Each Original also has its own “Show Profile” page where users can sign up for push notifications to let them know when each new episode has been released. While that’s great news for consumers, marketers should take note, because this is a fresh advertising opportunity.

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Search Engine Optimization

What Is Mobile-First Indexing & Why Does It Matter?

By: Daniel Escardo on October 12th, 2018

Blog Feature

Nowadays what I’m about to say is nothing new, but If you’re anything like me, you’re consuming way more information on the web than you used to.

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News Conversational Marketing

How Buffer's New Tool, SocialChat, Helps Take Your Website Conversations Further

By: Christine Austin on October 12th, 2018

Blog Feature

In an article on their blog, Buffer unveiled a brand new tool, called SocialChat, to help improve the conversations that companies have with users on their websites. SocialChat allows website visitors to start conversations on your site, and continue them outside of your site, via Twitter direct messages (DMs) or Facebook Messenger.

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Keyword Research Keyword Analysis

Why We Changed How We Develop Keyword Strategies (& You Should Too)

By: Stacy Willis on October 12th, 2018

Blog Feature

Have you ever gone on a trip and forgotten your running shoes?

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Facebook Marketing

Facebook's Release of Portal: What Does It Mean for Marketers?

By: Iris Hearn on October 11th, 2018

Blog Feature

(Image credit: Facebook newsroom) Attempting to break into the smart speaker space, Facebook recently announced they’re launching a new hardware product - Portal and Portal+.

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