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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

By: Ramona Sukhraj

July 29th, 2016

Here's How to Take Your Marketing On Vacation -- With Your Leads

Strategy

Once a year, go someplace you have never been before. As I write this, you can imagine my disappointment to learn that this quote isn’t actually from the Dalai Lama like so many Instagram and Pinterest boards claim -- but hey, that doesn’t make any less true in my book. I don’t know about you, but a vacation to me is not a success unless I go somewhere or see something that I have never seen before, and I know I’m not the only one. Simply glance at your Facebook timeline and I’m sure you’ll see dozens of people jet-setting to exotic locations this summer, looking for adventure. While that’s wonderful for them, from a marketer’s perspective, it throws quite a wrench in our campaign calendars.

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By: Vin Gaeta

July 28th, 2016

Pay-Per-Click Basics: Starting an Optimized Google AdWords Campaign

Lead Generation

Managing a pay-per-click (PPC) campaign can be an intimidating task. Knowing that you’re playing with you or your client’s money is enough to scare many marketers away from PPC. But rest easy. With a little know-how, a good strategy, and an understanding of the basics, you can get started with Google AdWords without stressing out.

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By: Kyle Bento

July 27th, 2016

3 Free Alternatives to HubSpot (or any other marketing automation platform)

Strategy

If you’ve spent some time on IMPACT’s blog, you know that we’re big fans of the HubSpot platform.

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By: Christine Austin

July 27th, 2016

4 UX Strategies That Can Help Make Your Website More Engaging

Design | Strategy

Making sure your website is visually appealing to your users and understandable are the key aspects to most every - if not all - website designs.

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By: Kwaku Awuah

July 26th, 2016

5 Critical Things You Need to Do During a Project "Post-Launch"

Strategy

Don’t give yourself a pat on the back. -- Well, at least not yet. Just because your project is live doesn’t mean it’s over. In fact, one of the most overlooked (and critical) parts of a project is what happens after it goes live.  Simply finishing a project doesn't ensure that you're getting the most out of it just yet.  So, from a project management point of view, “completing a project," in no way means your work is done.

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By: Bob Ruffolo

July 26th, 2016

HubSpot vs. Marketo: A Head to Head Comparison

HubSpot

HubSpot and Marketo are the #1 and #2 marketing automation software companies in the world, respectively.  While, according to SimilarTech, Marketo is used on almost 35,000 websites, HubSpot is active on over 76,000 websites and it is the most commonly used marketing automation software across more countries and industries. But that doesn't mean you should count Marketo out.

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By: Carolyn Edgecomb

July 25th, 2016

20 Examples of Powerful LinkedIn Company Pages

Strategy

While LinkedIn may be seen as a place for recent graduates and job seekers to identify potential job opportunities, it’s also a place for brands and businesses to actively engage. With over 433 million users (and growing!), having an active and optimized Company Page is essential. You won’t want to create your Company Page and then just forget about it.

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By: Ramona Sukhraj

July 24th, 2016

IMPACT ICYMI: Inbound Marketing Trends (July 24th, 2016)

Strategy

Happy Sunday, everyone! This week, Dollar Shave Club was acquired by Unilever for an impressive $1 Billion, Twitter finally gave users and brands an easy way to get verified, and sadly, the world said goodbye to legendary Hollywood director, Gary Marshall.  Here at IMPACT, we showed you how brands are using Pokemon Go to catch their audiences, uncovered 6 secrets to world-class communication, dived into how Dollar Shave Club rose to fame, and more. 

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Master the 10 Essentials of an Inbound Marketing Website for free.

We’re sharing our secrets with our loyal readers. Subscribe and download it now.

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