The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Happy Sunday, everyone! This week, Facebook's Mark Zuckerberg and wife, Dr. Priscilla Chan "pledged $3 Billion toward treating, curing, and preventing all disease," J.K. Rowling enchanted Harry Potter fans with the chance to find their very own Patronous, and the world was shocked as Angelina Jolie filed for divorce from Brad Pitt. Here are IMPACT, we shared secrets to being a great sales manager, getting insde your buyer's head, and asked the question if hiring a marketing agency is really cost effective.
Hey, have you heard about that awesome new Marketing strategy? Ok, I’ve got nothing right now -- but I bet the proposition got your attention. Word-of-Mouth Marketing (WOM) is a powerful asset in our line of work. It not only piques people’s interest, but as the name implies, it gets people talking. About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends.
Warby Parker is an eyewear company founded in 2010, by four, four-eyed friends. Upon realizing that the eyewear industry was making big bucks by selling average products for unrealistic prices, Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider put their heads together, and a brand was born. Warby Parker, a name that was inspired by two of Jack Kerouac’s earliest characters, is a brand that has taken the marketing world by storm lately, as their success story is one to make note of.
VizExplorer is all about data. Its operational intelligence software helps companies in the Casino, Sports/Events, and Manufacturing industries gain amazing insights into their user data and visualize it in real-time. Rather than spending hours analyzing reports in order to optimize gaming floor layouts, improve relations with players, and devise the best, most effective marketing campaigns to bring in the right to users, VizExplorer allows casino operators to consolidate their player and slot machine data to gain valuable insights into player preferences and slot performance.
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There's no question that every business requires marketing, but how you handle marketing is up for debate. Businesses have several options and what's right for another company might not be right for yours. The two primary options businesses consider are "DIY," building an internal marketing team and doing everything themselves in-house or outsourcing their marketing efforts to a marketing agency.
At this point, many of us are familiar with the term A/B testing, and how it has the ability to drastically increase website conversions, improve user experience, or encourage more website engagement. Though using it, marketers are able to better understand user behavior so your business can begin tailoring your website to better resonate with your audience. Continuous iterations of these tests can help you learn what changes to avoid and what may be applied throughout other areas of your site.
What makes a sales manager great? Well, depending on who you ask, you’re likely to get a range of answers, but one thing is for sure, sales managers play an integral role in the success of their sales team. According to a study conducted by HBR, 69% of salespeople who exceed their annual quota, rated their sales manager as being excellent or above average.
The HubSpot CRM (Customer Relationship Management) and Sales Tools have helped add a whole new dimension to the company’s offerings and value. They have expanded its effects beyond just marketing into sales, and even customer delight -- all at no additional cost to start.
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