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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

By: Bob Ruffolo

August 26th, 2016

HubSpot Alternatives: How it Stands Against 7 of Its Biggest Competitors

HubSpot

HubSpot has completely transformed our agency and we honestly wouldn’t be where we are today without their help, which is why we’re strong advocates of their service and product.

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By: Kyle Bento

August 25th, 2016

Why We Switched From Salesforce to HubSpot's CRM

No matter how you slice it - Salesforce is an incredible product.  It made its debut in 1999 and completely changed the way businesses managed their client relationships. Years after Salesforce hit the market, IMPACT Branding and Design (that’s us) chose it as our client management software.  It had everything we wanted and would allow us to scale the sales side of our organization.  Things were good. We would go on to leverage Salesforce for just over 3 years until 2014.  Why change something good?  It’s simple: something that was a better fit came along.

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By: Margaret Ybarra

August 24th, 2016

5 Ways to Get the More Out of Your B2B Marketing Budget

Strategy

Creating an effective marketing strategy similar to baking a cake - it takes many precise ingredients in just the right order for it to work properly. Put one wrong ingredient in, too much of one thing, or not enough of another and it can fall flat. On the flip side, the finished product still won't appeal to some people despite having all the right ingredients, which means it's back to the drawing board.

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By: Christine Austin

August 24th, 2016

5 Powerful Examples of B2B Product Service Pages

Design

 Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer, but how your company stands out from the rest. It starts with the messaging. Based upon the service you have; you need to figure out the best way to explain it. This could be through short sentences, long paragraphs, bullet point sections, or video.

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By: Joe Rinaldi

August 23rd, 2016

The Perfect Execution of Conversion Rate Optimization [Infographic]

Strategy

Whether you’re a CRO newbie or a battle-hardened vet, the world of conversion rate optimization can be a scary place to journey. It’s a complex field with hundreds of different variables (friction, UX, and the user's intent; just to name a few) that can unexpectedly throw a wrench into any test. Luckily there are plenty of powerful resources out there to help you navigate CRO’s windy roads while on your journey to the perfect conversion rate.

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By: Bob Ruffolo

August 23rd, 2016

How to Be a Badass in Business: 3 Things That Will Get You There

Strategy

Most of us have had a moment, at some point or another, when we realized that perhaps we weren’t reaching our true potential. Whether that be from a lack of confidence, poor habits, or complacency – it’s a terrible feeling. In You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, Jen Sincero aims to help you get out of that rut and get back on track towards the life you really want, both professionally and personally.

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By: Tom DiScipio

August 22nd, 2016

How to Create a Lead Magnet (& 9 Awesome Examples to Inspire Yours)

Lead Generation

A Lead Magnet can completely make or break your lead generation success and it also plays a vital role in developing a Customer Value Optimization system. Even if you’ve never heard the term “Lead Magnet” used before, there’s a good chance that you’re already familiar with them and you’ve likely even downloaded one yourself at some point. Lead Magnets are extremely common with Inbound Marketing for one simple reason – they work, very well.

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By: Natalie Davis

August 22nd, 2016

5 Apps You Didn't Know You Could Use to Improve Office Culture

Strategy

The other day I was reflecting on the apps I have on my phone (as we all do in our spare time…right?), and I noticed something interesting about five of my favorites. Not only do these apps play a huge part in my life outside of work, but also in the office as well.

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