Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Getting Found

17 Tips to Create Content 10x Better Than Your Competitors [Infographic]

By: Ramona Sukhraj
February 20th, 2017

In a blog article a while back, Moz’s Rand Fishkin urged content marketers to stop trying to win with “good unique content” and instead focus on creating content that’s 10x better than what their competitors have already created. And even a few years later, he’s got a point.

Read More
Blog Feature

Strategy

How Agile Can Help Your Creative Team Get Into Ship-Shape

By: Vin Gaeta
February 20th, 2017

Managing a thriving team of designers and developers is no small task.  Between changing priorities, tight deadlines, client revisions, and fires that need to be put out, there seems to always be something vying for your attention and pulling you and your team away from the task at hand. There has to be a solution.

Read More
Master The Essentials of an Inbound Marketing Website

Master the 10 essentials of an inbound marketing website for free.

We’re sharing our secrets with our loyal readers. Subscribe and download it now.

Blog Feature

Strategy

8 Tactics for Mixing Up Your Content Marketing Strategy [Infographic]

By: Carolyn Edgecomb
February 18th, 2017

Are you posting the same type of content over and over again? If so, your content marketing strategy and blog will become boring and stale in no time. If you haven't already, you’ll begin to wonder if you’re truly reaching and engaging with your audience -- and look for ways to make sure you are. My advice to you is take a chance! MarketingProfs, Ann Handley says, “The biggest missed opportunity in content is playing it too safe.”

Read More
Blog Feature

marketing

25 Expert Tips for Better Agile Marketing

By: Carina Duffy
February 17th, 2017

Agile marketing, at it’s simplest, is when you apply the principles of the Agile software development methodology to marketing. But what does that really mean? And what does that look like in the real world? At IMPACT, we’ve adopted the agile approach over the last 6 months, and it has changed the way we do almost everything. It has improved our internal processes as well as our client relationships and transparency.

Read More
Blog Feature

Strategy

How to Implement Agile Marketing Using Scrum

By: Brie Rangel
February 16th, 2017

We've made some big changes at IMPACT in the last year, and the one we're most excited to share is our transition to Agile Marketing using Scrum. We made the switch in August of 2016 after working with an Agile Marketing consultant, Mark Long. Mark helped us decide how to structure our teams, how to change our pricing model, and how to train our teams -- and after only one month of training, our agency flipped and never looked back.

Read More
Blog Feature

Strategy

8 of the Most Annoying Problems with WordPress

By: Iris Hearn
February 15th, 2017

If you’re in the content marketing world, there’s a good chance you’ve worked with WordPress at some point in your career. WordPress is one of the most popular CMSes and publishing platforms for content marketers, independent bloggers, or individuals looking to build a website for their business. It is an incredibly useful tool for people with minimal technical knowledge to build and maintain a basic website and its leadership is worth praise. However, while WordPress has many remarkable qualities, it has several notable downfalls as well.

Read More
Blog Feature

Strategy | Sales

5 Sales Coaching Strategies to Help Managers Get the Most Out of Their Teams

By: Steve Bookbinder
February 15th, 2017

Great sales managers wear three hats. Most always wear “the administrator” and “the strategist,” but only the best of the best wear “the coach” as well. While the sales manager can never take off the first two hats, they get to choose if and when they wear their coaching hat. It’s when they wear their coaching hat, however, that they see the kind of ongoing improvement only coaching can deliver.

Read More
Blog Feature

Design | Strategy

7 Valentine's Day Landing Pages You'll Fall in Love With

By: Christine Austin
February 14th, 2017

Breaking the bank on Valentine’s day can be quite a challenge to avoid. Depending on your significant other's taste, you might think a bouquet of flowers will cut it, but then you think about purchasing a nice piece of jewelry, and what the heck, why not throw in a dinner date to that fancy restaurant you’ve always wanted to try? Many of us find ourselves falling into this trap, so it's no surprise to hear that the average consumer spent around $146.84 in 2016, and this year, individuals are expected to spend an average $136.57.

Read More
1

Wait! Before you go..

leadmagnetImageALT

Free Guide: Master the 10 Essentials of an Inbound Marketing Website

We’re sharing our secrets with our loyal readers. Subscribe and download your free guide now!

Get all of the essentials of a successful inbound marketing website!

Sniply