Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
April 11th, 2013
Let’s Get Visual; Visual!
No, this isn’t just a bad play on an Olivia Newton-John song, but a call to action.
Whether it is via your cell phone, tablet, or PC, there is a good chance you spend a lot of your downtime (or work time, no judgment here) streaming viral videos, scrolling through the latest grievances of Grumpy Cat, or taking, sharing, and viewing photos. These eye-catching elements are becoming staples in everyday life and marketers need to take notice.
With our fast-paced routines, visuals reign supreme. According to HubSpot, photos and images on Facebook generate 53% more “likes” than other posts. They are more easily and effectively viewed on mobile devices and deliver information in a way written material alone never could.
Visual Content Marketing is the wave of the future and businesses and brands that don’t ride it will quickly get lost in the current.
4 Ways to Utilize Visual Content Marketing
1. Optimize your Landing Pages and Website
Your visual efforts should not be focused solely on content, but design as well. Websites and landing pages are often a consumer’s first contact with your business and like everything else you create, it should make the best first impression.
Remember the original hamsterdance.com? That is a great example of what not to do. If your pages are hard on the eyes, “glitchy”, or difficult to navigate, consumers will be turned off instantly. A cluttered, malfunctioning website can also come off as unprofessional and discourage visitors from doing business with you.
Work with your developers and designers. Play around with different colors, layouts, and menus to determine which are the most aesthetically pleasing and functional. One page could be the difference between lead and just a visitor! 2. Share Infographics, Not just Stats
Statistics can bog down your message. The numbers are important, but can quickly lose the interest of your audience if shelved out in large doses. Infographics present your statistics and facts in an organized, yet interesting way.
The best of the best are:
Simple to follow
Like with your website, keep design and layout in mind and your statistics will engage your audience, not intimidate them.
3. Get ready for your close-up!
A picture is worth a thousand words, but a video is worth even more! If the successes of YouTube and more recently, Vine, have taught us anything it is that a video, no matter how short, can have a huge impact.
As of 2012, YouTube streamed 4 billion videos every day, so don’t just tell people what you’re about; show them. Instructional or educational webinars, interviews, or even creative spots, deliver a large amount of information in a short amount of time.
4. Memes & More!
Memes are marketing gold. These pop culture phenomena are not only easy to customize and social media friendly, but viral in their own right. Embrace Philsoraptor or Overly Attached Girlfriend and make their recognition work for you.
Memes aside, the visual content and design possibilities are endless. Share your expertise in an ebook or answer your most frequently asked questions in an entertaining video. The key is just to be relevant, so explore and share!
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