Video blogging and broadcasting the wide world of your (or your company’s) happenings has become increasingly popular.  In fact, these types of updates have started to take over the blogging world and are an almost needed feature to your business site.  However, what’s even better than recording and then broadcasting your information?

Live broadcasts!

For the longest time, UStream has dominated the world of live streaming video updates.  In fact, their structure of social media has been the guiding light for all video blogging websites around.  That is, until now!

To take advantage of Google moving towards televisions that utilizing the internet, YouTube will leverage the movement and release YouTube live within the next few weeks as a beta to a specific number of partners.  With that said, they will look to release to the masses within the next couple of months (if not sooner) depending on their findings with the beta test.

So, all of this movement and evolution from one company to another brings up several questions for you as a business owner.  Take a quick couple of seconds to answer these rhetorical questions and see if you are positioned to take advantage of the battle between UStream and YouTube.

  • Do I have a video blog marketing plan?  If not, how long will it take me to set up cornerstone content for a UStream and YouTube channel?
  • What possibilities are available to stream live events or happenings on a regular basis (be it weekly, bi-weekly, or monthly)?
  • On what ideas would your clientele like to hear your expert opinion for a 3 to 5 minute television session?

Overall, this is an outstanding opportunity for businesses in Connecticut to take advantage.  If  you need help planning out your online video presence, don’t hesitate to contact us.

Need Help?

If social media marketing and blogging is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.

Sources:
“The Essential Step-by-Step Guide to Internet Marketing”-E-Book
SlideShare.net
Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com