If you talk with any web developer or social media expert, they will tell you that the world revolves around Facebook and Google. While Facebook covers the full spectrum of social networking venues, Google is the authority of website development and ranking (amongst other things). However, in the very near future the folks at Google may be challenging Facebook directly with the release of “Google Me”.
In the past couple of weeks, Google has invested hundred of millions of dollars into Zynga (the creators of Farmville and other casual gaming sensations that can be found on Facebook), and will be able to provide their users with a unique gaming interaction within their social networking platform. As this is one of the largest gaming investments that Google has made, there are now several other casual gaming application creators that are attempting to work with the Google crew. With the strategic move from Google, the question now stands: will Zynga pull their popular games from the Facebook platform? If they do, the effects could be significant in favor of the future Google Me release.
A second possibility is that Google Me will capitalize on Facebook’s inability to maintain people’s privacy. This has been one of Facebook’s biggest faults, and could potentially be one of the very large selling factors to draw visitors and loyal users to the world of Google Me. It is rumored that Google will completely avoid the term “Friend” and “Connection” to detour any comparison to LinkedIn or Facebook, and will most likely gear towards a professional feel with “Groups” of predefined descriptions (i.e. family, colleague, etc).
Third, and most intriguing is the potential for Google Me to tie into all of Google’s other applications. They could incorporate some of the Google Docs, Picasa, Google Checkout, Google Products, Google Voice, Google Calendar, and GMail (among all of the other Google feature programs). Along with this, they can enhance some of the features that Buzz brings to the table. Finally, and most importantly, Google Me will be able to bring search engine optimization to the highly trafficked world of social networking.
Overall, this could potentially be one of the biggest releases in Google’s history if it is done well. Keep your eyes peeled for more news, updates, and information on Google’s potential release as this could significantly rock the world of Facebook and the rest of the social networking world! For more information on how you can capitalize on current social media please contact Impact or leave a comment below!