If no one is contacting you from your website it’s likely you haven’t read our Free Website ReDesign 101 e-book. Creating a website optimized for client conversions drastically differsfrom laissez faire hobbyist design. We considered aspects like information design, graphic design, graphic placement, usability, quality control, and accessibility. The cumulative output creates a website optimized for lead or client conversion.
Evaluating your Website
When evaluating your website don’t be afraid to be critical. After all, only you will see the evaluation so it behooves you to be honest about your the current state of your website. At the same time being over critical can inhibit your ability to implement any changes on your website. Remember a website is always a work in progress. Since the obvious problem here is that no one is contacting from your website we should implement changes directly related to contact or lead optimization.
Including CTA
First examine whether or not you have calls-to-action on your website. Basically, a CTA is a graphical representation that prompts a user to perform an action (click-thru, opt-in, subscribe, etc.) If you have not implemented any calls to action take a look at the buttons below to see how you can easily create an appealing but simple CTA.
However, if you currently have CTA’s the next step is to analyze whether or not the CTA’s are effective. Does your content quality promote click-through rates? Are you receiving click-throughs but leads fall on the leading page? Do you have an effective landing page design? Every website has a different situation. The key solution is to identify the point at which leads leave your site and then optimize that point to induce or prompt lead conversions.
Top of the Funnel Offers
You should also identify the type, amount, variations, and frequency of the top of the funnel offers provided on your site. If you do not have a top of the funnel offer begin by observing the various offers located on our website and be sure to read the Website ReDesign 101 e-book. Be sure your top of the funnel offers coincide with the actual content of the page. If you can specify a dynamic area on your website where you can alter the different top of the funnel offers based on the content of the page that would be an excellent start.
Segmenting Contact Methods
We often forget about the variations in contact needs. For example, if you are a contractor a potential client might need to contact you for a price quote. In contrast, a business might need to solicit an RFP. If you do not provide segmented methods for communication your potential clients might assume you do not offer or accept that specific service or request. Consider, for example, Emeril Legasse’s website contact page. The contact page provides multiple contact avenues. The drop down menu segments the contact request to specific departments of type of inquiry. The point is never leave a table unturned.
Integrating Social Media
In 2009 Dell reported earning $3 million in revenue from using Twitter. Dell is only one of the growing number of businesses that have embraced social media marketing (Is your social media where it should be?). The good news is you don’t have to be an uber successful corporation to integrate social media functionality into your websites. You can prompt users to become fans or followers directly from your website. You should also engage in the viral marketing aspects of social media (e.g. Commenting, Posting to Timeline, like or tweet, etc.)
Take a Tune from Amazon
Amazon.com a famous online retailer who also integrates consumer product reviews. The strategy is two fold one to promote product sales and the other to foster community within an e-commerce site. According to eMarketer, consumers have 12 times more confidence in consumer reviews in comparison to manufacturer reviews. The point here is not specifically based on promoting product sales but also promoting confidence in the website itself. Thus, providing the website visitor a greater sense of ease and interest when considering the opt-in process.
Final Thoughts
Optimizing your website for lead conversions and visitor contact is an extremely detail oriented process. If you’re just starting out play with placement and color schemes, create graphics, include contact options, and provide multiple offers. As mentioned earlier websites are also a work in progress. So keep moving forward by implementing best practices and of course if you need help or have any questions let us know. We want to help you succeed…and don’t forget to read our e-book on design, found here!
Need Help?
If getting more inquiries to your website is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
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