Inbound Rocks! It’s that time of year again. Marketers from across the country will be meeting for the largest gathering of inbound marketers ever: Inbound 2012! Brought to you by HubSpot, this conference is flooded with knowledgeable speakers, product demonstrations, networking, old and new friends, and…. Cyndi Lauper!
Our very own Bob Ruffolo has been invited this year, not only as a guest, but as a speaker. (We’re so proud!) He will hold this workshop with Corey Beale and Jeetu Mahtani, both Channel Sales Managers at HubSpot. In this session, these experts outline what tools agencies use and how you can incorporate them into your marketing process to close more retainable revenue for your business. We’ve overheard the guys working on their material, and trust us- you don’t want to miss this! This must-see takes place on Tuesday August 28 at 12:45pm in Hynes 304.
What is Inbound 2012?
Okay, let’s take a step back. For those of you who aren’t familiar with Inbound 2012, let me give you the rundown. HubSpot’s annual inbound marketing conference is revamped and sporting a new name: Inbound 2012! On August 27-30, 2012 at the Hynes Convention Center in Boston, you will learn everything you need to know about marketing. This 3-day marketing conference is jam-packed with inspiring keynote speakers, over 60 breakout sessions, workshops, demos and fun networking activities. This is the biggest, most anticipated inbound marketing event of the year… are YOU going?
Like you, we’ve been excited about this for months. Our bags have been packed since February.. Okay, maybe not literally, but we’re stoked! We can’t wait to hear what all of our inbound marketing friends have to share… Check out the list we put together of all the presenters you can expect to see at the conference! See you there!
Inbound 2012 Presenters
Adam Japko is the President of DigitalSherpa. His presentation with Rachna Agarwalla and Steve Lazuka, The Future of Outsourcing Content & Campaigns, will discuss the ins-and-outs of content outsourcing, which can be a necessity, especially for smaller businesses.
Alistair Norman, the Director of Marketing at Tomorrow People, tells us How to Design Profitable Service Packages around Inbound Marketing. Hewill discuss how they utilized their HubSpot services to create a methodology which enabled them to build a profitable, retainable revenue stream in less than 12 months.
Amanda Iglesias is a HubSpot Product Manager and will be hosting Email Marketing That People Will LOVE with Julie Montgomery. They will explain how HubSpot’s new tool can give you an email marketing campaign you and your clients will love.
Andrew Quinn is the Director of Team Development at HubSpot. At Inbound, Andrew will host Leveraging Content Assets to Sell Inbound Leads where he will explain how to map out your existing sales funnel, identify areas where prospects can get lost and develop useful content.
Ann Handley, Content Manager at MarketingProfs, presents From Boring to Story: How to Make Your Content Rule, where she speaks about content marketing and the importance of generating good, user friendly content to improve your traffic generation. Learn what not to do with your content!
Annie Schirmacher, Consulting Team Manager and Meghan Keaney Anderson, Marketing Manager at HubSpot, join forces to teach you all about grading and managing leads. In A Marketer’s Guide to Grading/Managing Leads, Meghan and Annie talk about defining buyer personas and scoring leads to shorten your sales cycles.
Arjun Moorthy, VP of Business Development at HubSpot, will be presenting 7 HubSpot Marketplace Apps You’ll LOVE, where he will talk about seven of the coolest apps available through Hubspot.
Bill Faeth President of Inbound Marketing Agents is holding a workshop titled How to Use Inbound Market to Dominate a Vertical. This HubSpot customer turned reseller, explains his experience with HubSpot and how inbound marketing turned his company into a customer-getting machine.
Bill Hudson is the Information Systems Manager for Robert Mann Packaging. In Case Studies: 3 Examples of Inbound Marketing in Action Bill tells us how inbound marketing transformed his business! Alongside him will be Jeffrey Russo, Ryan Howard, and David Groleau.
Bob Ruffolo, CEO and Founder of IMPACT Branding & Design will be accompanied by Corey Beale and Jeetu Mahtani in the session Ditch the Pitch. They will outline what agencies in growth mode are leveraging and how you can incorporate them into your process to close more retainable revenue for your business. (We may be partial, BUT, this sounds like it’s going to be good)
Bram van Ast, the CEO of Bazoon Marketing Services, will be giving a presentation called Building Your Agency’s Necessary Infrastructure for Growth. In it, he will explain how he built a comprehensive company infrastructure to overcome Bazoon’s challenges and find success.
Brian Halligan is the CEO & Co-founder of HubSpot. He will kick off the conference with the Welcome Address. On Wednesday, Brian will give a Keynote speech letting you in on a secret update HubSpot as planned! How exciting!
Chad Levitt, Account Executive for HubSpot, and Jill Fratianne, Senior Inbound Marketing Specialist at HubSpot, team up for an informational segment on Using Hubspot. Chad and Jill will present data and strategies for making your sales team more productive using HubSpot software, including lead generation, lead nurturing, and lead intelligence that will shorten your sales cycle.
Chris Luo, Head of Global SMB Marketing at Facebook, will be presenting Getting ROI from Your Facebook Marketing Investment, which will explain how to use Facebook as a tool to create business success.
Christopher O’Donnell is the Director of Product Management at HubSpot. In his seminar Customer Conversion: for Love & Money, learn how to go beyond the basics with lead nurturing to drive increased customer conversions.
Coleen Carney, the account manager at HubSpot, will be teaching a segment on The Best Marketing Plan You’ve Ever Written. Coleen will be discussing how to edit your current marketing plan to be more successful by using proven tactics that help your customers achieve their business goals. You’ll drive more visits, leads, and customers to your business!
Corey Beale, Channel Sales Manager at HubSpot, teams up with Bob Ruffolo and Jeetu Mahtani to explore the tools agencies use to close more business in Ditch the Pitch.
Craig Ryomoto is the Director of Online Customer Acquisition at HootSuite. Who knows Hootsuite better than this guy? Probably no one. In Closed Loop Social with HootSuite and HubSpot, learn how to close the loop with social media across sales, support and marketing touch points. We know we’ll be at this one!
Dan Tyre, a Sales Manager at HubSpot, will host Smarketing: Mastering Sales & Marketing Alignment with Drew Dawkins. Dan, who came up with the phrase “smarketing,” will take you through the necessary steps to align your marketing and sales team.
Dan Zarrella is HubSpot’s Social Media Scientist. In The Science of Inbound Marketing, Dan gives a plethora of inbound marketing data, statistics, and science. He will clear up any inbound myths you may have! Get your questions ready!
Daniel Lynton, the CEO of LyntonWeb, shows what he has learned in his successful years in his workshop How to Turn Project Requests into Long Term Clients. He explains how to turn one-time projects into long term clients!
David Cancel is the customer service expert and Chief Product Officer at HubSpot. He teaches you everything he knows about giving great customer service in Creating the Greatest Customer Experience Ever.
David Carpenter is a Digital Strategist for Connection Model. He will be doing a workshop called Cut the Geek Speak & Triple Your Earnings. David teaches you how to craft words and positions, ask questions that position yourself for success, and engage business principals.
David Donlan, HubSpot’s enterprise sales director, joins together with Kevin Karner, an enterprise sales engineer, to present the session Understand how to be a successful Inbound Marketer! where you will learn the necessary steps involved with turning your marketing around. Also understand where other marketers have gone wrong in the past!
David Groleau is a Marketing Manager at Austin Outdoor. With Jeffrey Russo, Ryan Howard, and Bill Hudson, he shares his success story due to inbound marketing in the workshop Case Studies: 3 Examples of Inbound Marketing in Action.
David Meerman Scott is the Bestselling author of The New Rules of Marketing & PR, Real-Time Marketing & PR & Newsjacking. He will present Keynote- Inbound Now. David gives us an inside look at his books and how they have opened people’s eyes to the new realities of marketing.
Dharmesh Shah is the CTO & other Co-founder of HubSpot. He will also be giving the Welcome Address and HubSpot Update with Brian. In addition to that, Dharmesh is hosting Making the Most of Social Media with HubSpot. In this workshop he will give social media strategy guidance, and a demonstration of HubSpot’s social media tools.
Drew Dawkins, the Director of Information Technology at Memphis Invest will assist Dan Tyre in explaining how to align your marketing and sales in Smarketing: Mastering Sales & Marketing Alignment.
Ellie Mirman is the Head of Marketing, Mid-Sized Business Segment of HubSpot. In Marketing Analytics: The Roadmap to Accountable Marketing, Ellie explains how to use HubSpot analytics tools to become a great data-driven marketer and make smarter marketing decisions.
Eric Keiles, the Chief Marketing Officer of Square 2 Marketing, along with Michael Lieberman, will explain how to create a need and get paid for upfront planning in Getting Your Clients to Pay For Strategy.
Gary Vaynerchuk is the keynote speaker for Thursday’s portion of the conference. He is a bestselling author and member of the HubSpot Advisory Board, and he will be presenting Care Immensely or Die: This is a Bigger Culture Shift than you Realize. Gary will discuss how massive the social media culture shift already is, and where it is going.
Jay Gaines is a Service Director, Demand Creation Strategies at Sirius Decisions. To learn the answers to key questions surrounding budget allocation, strategy and ROI, attend Jay’s workshop Inbound Marketing Demystified: Data From The Field.
Jeanne Hopkins is the CMO at SmartBear Software. Jeanne will host the workshop Mobile in an Inbound Marketing World: Is Your Strategy Aligned? where she explains everything you need to know about mobile marketing.
Jeetu Mahtani, a HubSpot Channel Sales Manager, outlines what growing agencies are leveraging and how they use it to make more sales, with Bob Ruffolo and Corey Beale in Ditch the Pitch.
Jeffrey Russo is a Product Marketing Manager at HubSpot will be presenting with Ryan Howard, Bill Hudson and David Groleau. In Case Studies: 3 Examples of Inbound Marketing in Action, these business owners explain how inbound marketing worked for them.
Jeremy Crane, Director of Product Management at HubSpot, will be speaking on the subject of Awesome Tools and Strategies for Full Funnel Content Optimization. Jeremy will be discussing the importance of creating the right content to move your leads through your sales funnel.
Jill Fratianne, Senior Inbound Marketing Specialist, and Chad Levitt, Account Executive for HubSpot, team up for an informational segment on Using Hubspot. Chad and Jill will present data and strategies for making your sales team more productive using HubSpot software, including lead generation, lead nurturing, and lead intelligence that will shorten your sales cycle.
John McTigue is the EVP & Co-Owner of Kuno Creative. Join John and learn 4 P’s – Process, Pricing, Proposal and Planning!
Jon Ferrara, CEO of Nimble, presents Closed Loop Social Selling Strategies for the Middle of the Funnel. In this segment, Jon discusses how contacting the right person at the right time with the right message in the middle of the funnel helps B2B marketers drastically increase conversions.
Josh Porter, Director of UX at HubSpot, gives you his take on creating a powerful, lead generating homepage. In How to Create a World-Class Marketing Homepage, Josh will show you a simple process to design amazing homepages. You’ll see various examples of effective home pages and have them broken down so you knoe how to do it yourself.
Julie Devaney, a HubSpot Account Manager, explains why campaigns get cut short in her workshop, Why You Got Fired.
Julie Montgomery is the Director of Recruiting and Marketing at Plexent. She will present Email Marketing People Will LOVE with Amanda Iglesias. Here they will give insight on how to make emails you and your clients will LOVE.
Kevin Karner, an Enterprise Sales Engineer at HubSpot, joins together with David Donlan, HubSpot’s Enterprise Sales Director, to present the session on Understand how to be a successful Inbound Marketer! where you will learn the necessary steps involved with turning your marketing around. Also understand where other marketers have gone wrong in the past!
Kipp Bodnar is the Director of Marketing at HubSpot. In Social Conversion: Transforming Lead to Customer Conversion with Social Media, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates….and much more!
Lana Khavinson is a Senior Product Marketing Manager at LinkedIn. She will be presenting, with Will Hambly, Everything a Marketer Needs to Know About LinkedIn. The title pretty much sums up what they will be talking about, don’t you think? Everything LinkedIn!
Laura Fitton, an inbound marketing evangelist at Hubspot, will present Inbound PR: Get The Media Coverage You Always Wanted Without Being a Self-Promotional Jerk”. Laura will talk about how you should revamp your press releases and change your approach to media coverage. Laura will also be presenting Whither Twitter, where she’ll tell you everything you need to know about Twitter; its impact on today’s world, what to expect for the future, and secret powers waiting to be released.
Lori Wizdo, Principal Analyst for Forrester Research, will deliver pragmatic tips on how to take a lead-management program beyond “lead generation” to “revenue generation”. In Engage! Use Lead Nurturing to Accelerate and Grow Revenue, you’ll find out exactly what you need to shorten your sales cycle.
Maggie Georgieva is an Inbound Marketing Manager for HubSpot and will be hosting the webinar How to Create Ebooks & Webinars Your Prospects Will Love. Here you will learn the process of planning, building, and measuring your marketing offers to help you generate more leads and customers.
Marcus Sheridan is the President at The Sales Lion/River Pools and Spas. In his session, How to Create a True Culture of Inbound with your Clients, Marcus will address the keys to getting buy-ins from upper management and the need to start all employees on the same page through an in-house “Inbound Marketing Summit.” He is also presenting 7 Content Ideas to Blow Up Your Brand, Business and Sales in 2012 and Beyond. Attend if you are interested in learning how to create lead-attracting content.
Mark Kilens is the Manager of Customer Training at HubSpot. He will be presenting How to Become an Inbound Marketing Ninja in 5 Easy Steps. Here, Mark will give you the (secret) five essential marketing activities you need to do each month to be successful.
Mark Roberge is HubSpot’s VP of Sales & Services. Mark’s workshop is called How Social and Pay-Per-Click Advertising Revolutionized Inbound Marketing. He will give you proven strategies and opportunities for building the world’s best inbound marketing funnel by leveraging social advertising. Mark will also be discussing The Secrets To Enterprise Inbound Marketing Everyone Will Love, which focuses on how enterprise marketers can best utilize available marketing software.
Mark Sneider, owner and president of RSW/US & RSW/AgencySearch, will present the segment The View from the Marketer’s Eye: What it Really Takes to Win in Today’s Market. Mark will include information on what to do and what not to do during a first contact, how to push leads down the sales funnel, and how to manage the sales pitch process.
Meghan Keaney Anderson, Marketing Manager, and Annie Schirmacher, Consulting Team Manager at HubSpot join forces to teach you all about grading and managing leads. In A Marketer’s Guide to Grading/Managing Leads, Meghan and Annie talk about defining buyer personas and scoring leads to shorten your sales cycles.
Michael Gass is the Founder of Fuel Lines. In Positioning is the Foundation for New Business, Michael will provide examples of how inbound marketing and social media can make your business stand out from the rest.
Michael Lieberman is the President of Square 2 Marketing and knows how to get paid! You will learn how to create the need and get paid for the upfront strategic planning that will ensure client success in his workshop with Eric Keiles, Getting Your Clients to Pay For Strategy.
Mike Volpe, the CMO of HubSpot, shows off his reporting skills! In his seminar Be Like Mike (in Reporting and Analytics): How to Report on Your Marketing Like HubSpot, Mike will explain how to use HubSpot, Salesforce, and Excel to make the best reports in the world! Go Mike!
Pamela Vaughan, an Inbound Marketing Manager at HubSpot, will be giving her presentation on Blog Marketing: A Plan to Get 100K Blog Readers. She will explain the importance of creating an inbound marketing strategy just for your blog.
Paul Roetzer, Founder & CEO of PR 20/20, will be explaining The Art and Science of Selling Agency Services. His presentation will emphasize the importance of both selling and analysis. Get in on this one!
Peter Kim, Chief Strategy Officer at Dachis Group, will discuss Social Business By Design, where he will explain the importance and relevance of social business.
Rachna Agarwalla is a Business Development Manager with Boston.com. Her presentation, The Future of Outsourcing Content & Campaigns, will discuss the ins-and-outs of content outsourcing, which can be a necessity, especially for smaller businesses.
Rand Fishkin is the CEO & Founder of SEOmoz. Rand will be giving Tuesday’s afternoon keynote speech. In How to Leverage SEO to Expand the Power of Inbound Marketing, he will explain how, with very little effort, great content and social media can rule your marketing!
Rebecca Corliss, Inbound Marketing Manager at HubSpot, rocks HubSpot’s social media on a daily basis and will teach you everything she knows so you can be a social media Rockstar, too. Don’t miss her workshop How HubSpot Rocks Social Media Marketing.
Reed Overfelt, the CEO of FullQuota, is going to explain how to create an environment where sales works with marketing to optimize lead conversions in his presentation Connecting Marketing to Sales.
Rick Burnes is the Director of Product Marketing for HubSpot. In Big Data or Big Talk? you will learn how to avoid getting lost in big data and using data to improve your business.
Ryan Howard is Vice President of Business Development at Verifirst. Along with Jeffrey Russo, Bull Hudson, and David Groleau, he will explain how inbound marketing benefited his business in Case Studies: 3 Examples of Inbound Marketing in Action.
Sam Mallikarjunan is the Manager of Experiments Marketing at HubSpot. Sam’s workshop is titled How to Use HubSpot for Ecommerce. He will explain how the applications of eCommerce marketing automation can drive traffic and successfully convert it.
Sarah Bedrick, an Inbound Marketing Consultant at HubSpot, will explain how to prioritize and execute search engine optimization strategies for effective keyword selection, on page optimization and link building. Learn everything SEO in her seminar Search Engine Optimization Demystified.
Spencer Powell is an Inbound Marketing Director at TMR Direct, where he has learned firsthand about working with other HubSpot VARs and the importance of outsourcing work to take your business to the next level. He will explain all he knows in his workshop The Network Effect: Outsourcing Your Campaigns to Other Agencies.
Steve Lazuka is the President of Interact Media. His presentation with Rachna Agarwalla and Adam Japko, The Future of Outsourcing Content & Campaigns, will discuss the ins-and-outs of content outsourcing, which can be a necessity, especially for smaller businesses.
Susan Cain, bestselling author, will be giving a keynote presentation. Quiet: How to Harness the Strengths of Introverts to Change How We Work, Lead, and Innovate will explain the importance of introverts in the workplace, as well as focus on how introverted personalities can actually be a business asset.
Susan LaPlante-Dube, principal of Precision Marketing Group, will present a session on Writing Contracts that are Close. Susan will tell you what key steps your sales process needs and how your services should be positioned in order to get your “contract” signed quickly and painlessly.
Tim Ash, CEO of SiteTuners, will be presenting The Seven Deadly Sins of Landing Page Design, where he will disuss landing page optimization, as well as the seven common mistakes made on landing pages and how to avoid them.
Tim Reis is the Head of Social and Mobile Solutions, Americas, for Google. This social guru will share what he knows in his workshop Social 3.0. He will explain the role of social media in digital behaviors, the relationships between individuals and brands, and techniques for marketers. Don’t miss this one!
Todd Hockenberry is the Founder & President of Top Line Results. His presentation, The Case for Small: Building an Inbound Marketing Consultancy, focuses on the benefits of remaining small in a world full of big businesses.
Tony Mikes is Managing Director at Second Wind. He’ll be hosting The Agency’s Place in the New World of Marketing. Tony will share the journey of his agency and what it took to get where they are today.
Will Hambly, a Product Marketing Manager at LinkedIn, and Lana Khavinson, will explain what there is to know about LinkedIn in Everything a Marketer Needs to Know About LinkedIn.
What are you most looking forward to at Inbound 2012? Let us know!
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