What to Expect With IMPACT's Inbound Marketing Program

The following is an excerpt from our popular Ebook, “What to Expect When Working With IMPACT.” For more on the process involved in starting a campaign, be sure to check out the full Ebook.

At IMPACT, the initial focus is to determine how exactly we can fit into your company’s plan for success. It all begins with our free marketing consultation. We’ll discuss your ideas, vision, goals, and any challenges you are currently facing to determine a course of action. During this first meeting, the primary focus is getting to know you. What are your goals and aspirations? We’ll make it our focus and goal to help you get there.

During a second meeting, more focus is put into your goals and challenges and how your current online marketing is either helping you reach them or prohibiting you from doing so. Through our website analysis, we will help to show you what is or isn’t working, and how a few changes or implementations can get you on the right track!

After thoroughly examining your current marketing program and how your goals align with it, we can begin to indentify the responsibilities of our potential partnership in a third meeting.

For instance, perhaps you’ve agreed that implementing a blog to your website would be of great benefit, but don’t have the time or simply cannot generate the ideas necessary to keep a blog running successfully. Worry not. Let us take care of the content within your blog, and you can work with us along the way with any input you may have.

Looking to learn more about how IMPACT can help transform your current marketing? Contact us today and learn how we can help!

A Typical Inbound Marketing Program

One of our trademarks here at IMPACT is the fact that we take the time to understand your challenges and build a marketing plan that is custom built to reach your goals. Therefore, we do not make presentations to management teams or submit requests for proposals.

These methods of blindly suggesting solutions are ineffective and we don’t believe in them.

Instead, we’ll conduct group-brainstorming sessions within the meetings to establish goals and lay out a customized plan with clear-cut benefits for your company specifically.

The inbound marketing process can seem confusing considering the many different aspects that go along with it. From content to web analytics, SEO, and lead generation, it may seem like a lot to digest at once. At IMPACT, we’ll work with you to simplify and customize the process to fit your company.

We follow a 6-step process to help you and your company stay on the right track. Below is a brief run-down and description of the process.

Step 1: Develop a Successful Marketing Strategy

This is where we take the time to get to know you. What are your goals? What marketing challenges have you faced? We’ll work with you in establishing a program that fits you and your company.

Step 2: Create & Maintain a Powerful Website

An effective website is the hub of all of your online marketing and lead generation. We’ll work with you to make sure your website is maximizing its potential.

Step 3: Generate More Traffic

By increasing the amount of traffic your website receives, you increase the number of opportunities for visitors to turn into leads.

Step 4: Convert Traffic Into Leads

Create attractive offers and calls-to-action that appeal to potential buyers at all levels. In exchange for the offer, website visitors will provide their contact information. This contact information will go into our lead management system for further marketing automation.

Step 5: Convert Leads Into Sales

Using lead intelligence, know which pages your leads view and when they return to your site. Tools such as lead segmentation, email marketing, and lead nurturing turn more leads into sales.