When clients call me, one thing I frequently hear from them is that they’ve been told that they need my services, but they really have no idea what inbound marketing agencies do. Some have a bit of an idea, but it’s rare for businesses to know the full scope of services that most agencies offer.
Not every inbound marketing agency is created equal, so the services that are offered may vary from company to company. But what I’ll try to do here is give you a brief run down of what you can expect from an inbound marketing agency so that you can start to think about whether or not it’s appropriate for you and your business.
For a better idea on what it’s like working with IMPACT, download our FREE eBook, “What it’s Like to Work With IMPACT.”
A Greater Web Presence
The number one thing that I tell clients is that if you go with inbound marketing, you’ll have a fantastic web presence. Having a website just isn’t enough these days. Now that everyone’s on the web, everyone is jockeying for that top spot in Google and Bing.
So how do you get to that top spot?
Why, through inbound marketing!
But it’s not just about fine tuning your website. Inbound marketing teams are content experts. They know what articles and blogs to write to get a ton of traffic coming through to your site, and they know how to optimize those blogs and articles so that they come up in the top rankings in search engines (and this is no easy feat!).
But inbound marketing is more than just websites and blogs. It’s also social media. If you’ve never been sure how your business can take full advantage of Twitter, LinkedIn and Facebook, an inbound agency can both set it up for you and run your social media campaign for you.
Be sure to check out our FREE eBook “Social Media Tune-Up” for more on optimizing your social media marketing for success.
Savings in your Marketing Budget
Did you know that inbound marketing costs a whole lot less than your typical traditional marketing techniques? A recent HubSpot survey found that outbound marketing cost 62% more than inbound marketing practices. Being able to save, on average, 62% per lead is huge! Think about saving $200 per lead. Now think about what you can be doing with that money instead.
Inbound marketing is an investment, but as you can probably see, it’s a worthwhile investment. You may spend $5000 this year on inbound marketing upfront, but by years end, you have more than made an additional $5000 because of the money that you saved per lead.
Analysis and Strategy
As a business owner, it’s not possible for you to know how to run every aspect of your business. From my own personal experience, online marketing seems to be where a lot of business owners get lost – and for a good reason. Keeping up with current and effective inbound marketing techniques, strategies and tools is a full time job – and that’s why firms like IMPACT exist.
A quality inbound marketing firm not only has access to cutting edge analytical tools, but they’ll give you access to these tools and show you how to use them to your full advantage. Most business owners I sit down with are shocked to see how the tools that we use show a clear picture of who is buying their product, how they got to their site, and how there are numbers and figures that actually tell them how they can improve their inbound marketing campaign.
Use as Much or as Little as You Want
Hiring an inbound marketing firm doesn’t mean that you’re giving up the online part of your business to an outside firm. Businesses can use as much or as little of these services as they like. Many larger businesses have desired to hire an inbound marketing firm full time to look after their online affairs. But many smaller or medium-sized businesses will hire them on to set them up initially, and then contact them every month or each quarter and hire them on to do a bit of a site “tune up”.
However much or little you choose to use inbound marketing, one thing is for certain: it will vastly improve your business and is definitely a good investment.
It’s always best to check with each inbound agency to get a full list of the services they offer, but the goal is always the same: to give your company the most effective and most profitable web presence possible. SEO, blogs, websites, and social media are all common and popular methods used to help build up a business online.
If you’re interested in inbound marketing but are having trouble getting started, contact us today to schedule your free marketing analysis.