If you’ve logged onto any social media sites recently, or even been online for that matter, it’s impossible not to be lured in by the stunning visual content examples that surround your every click. With sites like Pintrest and apps like Instagram popping up everywhere, visual content is on the rise and is not slowing down anytime soon.
According to a recent article posted by Hubspot, “40% of people will respond better to visual information than plain text,” so it’s no wonder why visual content is posted so often. Whether you’ve jumped on the visual content bandwagon or not, we thought some great examples might spark your creative juices. Take a look at how some companies approach visual content, and why it works.
Keeping It Real
The visual content examples from Hubspot attract their target audience by showing real people and constantly giving off a personal, youthful, and modern image of a cutting-edge company.
Staying Up to Date
Google has mastered the skill of basing its visual content on current events and relevant dates. Not only does this prove to be quite entertaining (did you try the synthesizer?) but it shows visitors that Google is a company that is up-to-date, and always changing.
In the true spirit of the Olympics, Google created a simple and popular game for users.
A tribute to the 78th birthday of Robert Moog, Electronic Music Pioneer, in which users can compose their own music with this interactive musical instrument.
Jumping on the Trend Bandwagon
IMPACT Branding & Design
Trends come and go frequently, but producing visual content that applies to a current trend can produce enormous results. At IMPACT, we like to play around with some trending visual content using popular formats and incorporating our employees whenever possible.
An Edgy Approach
Buffalo Wild Wings
Using an edgy approach in these visual content examples, Buffalo Wild Wings radiates attitude, humor, and fun to draw in their competitive and youthful market.
From Complex to Understandable
ITG – Information Technology Group
In these visual content examples from ITG, the complexity of VDI (Virtual Desktop Infrastructure) is broken down into an easy-to-understand concept through a detailed infographic and a simple-to-follow video overview. This allows for easy sharing abilities while providing a basic overview of their product, including its uses and benefits.
Watch the Video!
Hubspot made it into another category with their infographic, “The History of Marketing.” While the design is quite intricate, the concept is broken down into an easy-to-follow tour through the history of marketing.
IMPACT Branding & Design
Because we found ourselves explaining the concept of inbound marketing so many times, we figured why not create an infographics that will explain it? Breaking the process down into a simple-to-follow graphic allowed for easy sharing and provided a useful sales tool, as well.