You may be surprised as to how many different ways there are to segment your leads. And believe it or not, you should be nurturing your leads the same way that you target them. Depending on exactly what you are selling, and who you are selling to, you can segment your leads based on many factors, including demographics, geographic criteria, and behavior.
You can treat your leads that download your ebooks differently than your webinar leads, and your Facebook leads can be separate from your Twitter leads! It’s all based on your analytics, and how you use them for email segmentation.
When you know where your leads come from, you can more effectively push them down the sales funnel! But sometimes it’s harder than expected.
Interested in learning more about email segmentation and how it can improve your conversion rates? Contact IMPACT and learn how we can help!
Improve Your Email Segmentation
Wouldn’t you want to know exactly what your leads are looking for when they come in contact with your family? How great would that be, you could easily just create a tailored offer that your leads will download and you would be up to your throat in leads.
You could easily send them targeted emails that would push them down the sales funnel and convert them into sales with almost no effort. Your business would be booming, and things would be great! By using your email analytics, it’s possible to find this information. But the issue with this is that you can never know exactly what your leads want or need, and what’s worse is that you never really know what you should send your email lists. It’s quite hard to know leads on a basis where you know what they really want and need.
Now you realistically can’t spend hours a day learning and mastering the inner workings of every lead, but you can determine what they want. This way you can use your email segmentation to the fullest, and promote your company with fully optimized emails that will be opened. With your email analytics, you can see exactly which lead wants what, and how to approach converting them into a sale.
Figure out what they need
By using analytics for your email segmentation, you can do many things to figure out the issues your customers have. The easiest way is to just ask! You could simply post on your social media outlets and ask your followers what common problems they have. Or, place a field on your forms that asks them what their issues are!
You can improve your email segmentation with this one piece of information! Place the most common issue in one list, and another problem in a different list. Now you have a great setup for some lead nurturing! Send these leads exactly what they want to hear, and they are guaranteed to recognize your company when its time to buy, It’s like they are segmenting your email lists for you, and it can dramatically help your lead nurturing.
Use their methods against them
No matter how hard you try, you will always have a few of those customers that just won’t visit your site. Whether it be due to lack of time, or lack of knowledge, some won’t even know your website exists. But oddly enough, they have a huge presence on your Twitter feed. Well, use this against them! Contact your leads through Twitter or Facebook and direct them to your site or landing pages. Once they convert, then the fun begins.
Now these leads are in your system. Great. Now regardless of what they filled out in the form, you have one piece of information that is vital to your email segmentation, You know that they love Twitter. So send them some information on a Twitter giveaway that you’re conveniently hosting! Tell them that one lucky Twitter follower will be getting a new iPad, and they are sure to use your company when it comes time to buy.
Don’t let Twitter and social media have all the fun on this one! Use your analytics to see where all your leads came from. Whether it’s your blog or website, you can segment your emails to be tailored to this information. Send information about some new blog posts your blog leads might like, and some information on your new website to your website leads. It’s really easy to improve your email segmentation when you have analytics to back them up!
What’s another way that you segment your email lists?
Interested in learning more about generating more qualified leads with email segmentation? Contact IMPACT and learn how we can help!