Twitter, like Facebook and a slew of other social networks, has grown up and entered the corporate world of marketing strategies. Now that every company (including your competition) tweets like they think they know what they are doing, it’s time for you to capitalize on what you have learned from our IMPACT blog and take your Twitter account to the next level today!
- Ask And Ye Shall Receive — The key to success on Twitter is the ability to consistently create quality content within 140 characters and then have that material retweeted by your direct audience. However, the problem that most Twitter users experience is the lack of interest from their audience to rebroadcast information. Did you know, though, that all you had to do was ask? Ask your audience to retweet your content. Ask your audience to follow someone else you find influential. Ask your audience to help you in some way. Or, ask your audience a question to which they feel inclined to respond. Overall, you need to make sure that you are asking for things that will help your online presence.
- Use That Sun Dial — The most active time for Twitter (and, therefore, the most productive time for you to be active on Twitter) is Monday through Wednesday between 9am and 6pm. There could be one of two possibilities in this circumstance: (1) Businesses are really utilizing Twitter in the workplace, or (2) Workers are getting away from their desk by using Twitter. Either way you look at it, you can reach more people during these times so log on and utilize those tweets.
- Give a Link, Get a Link — Have you ever really looked at the retweets that are sent out? The majority of them include links which that particular user found beneficial, and wanted to share with you. In other words, they find benefit in the link that they found and want to share that newly found information with as many people as possible; that information has the potential to become viral very quickly. Now, you can utilize this information by providing my links throughout your tweets in hopes to provide added benefit to your audience and, therefore, have your links and tweets become viral as well.
- Retweet Your Content — This may come across as tedious and a bit redundant, but consider the option of retweeting your own content either slightly modified or with the “RT” in front of the content. Again, this may sound ridiculous, but the principle behind this idea rests primarily with the notion that your audience is not following you on Twitter 24/7. So, when you tweet something that may be of importance, there is a high likelihood that a majority of your audience will not see your original tweet. To rectify this, you need to systematically and methodically retweet your updates and track which time periods get the most results so that you can recreate success without insanity.
- Different Value For Different Venue — Twitter is a different marketing venue than any other around and it should be treated that way. Instead of providing only links to your blog to provide quality content, think of a way that you can utilize similar content through your tweets. Shorten up your content and share some How To broadcasts or quick list information. You can also do Twitter-specific giveaways and contents. No matter how you choose to market on Twitter, make sure that you add a different value that your audience cannot find on your blog, website, or other promotional venue.
In summary, Twitter can be an outstanding source of foot and website traffic, but it is up to you to distinguish yourself from the masses. Try the strategies mentioned above and help yourself go viral!
If social media marketing is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
“The Essential Step-by-Step Guide to Internet Marketing”-E-Book
Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com
FREE eBook: Social Media Tune-up
Do you think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools? In IMPACT’s new ebook, we reveal the potential impact social media could have on your company’s traffic, leads, and inevitably, sales.