As one of the fastest growing social networks on the wide world of the web, Twitter provides a slew of benefits to companies of all sizes. From the simple yet significant status updates to niche promotional campaigns, your tweets and retweets are truly a phenomenal source of marketing power. However, while all of the other businesses out there use Twitter for the primary concentration of social media marketing, you now have the opportunity to turn Twitter into a priceless writing tool and increase your content marketing success at the same time!As we mentioned above, Twitter does wonders for businesses with regard to social media marketing, but here are some ways that quality tweets can improve you and your company’s content marketing efforts today:
Quick and Concise
Marketing is all about the delivery of a particular message and how it benefits the target audience. As a marketing manager or business owner, you are not going to send mass marketing attempts to individuals out of your demographic range, right?
With Twitter, though, this is one of the most difficult objectives to achieve because it involves quality writing in extraordinarily limited space. In fact, your tweets have to deliver a quality message in as little as 140 characters.
Here is how this betters you and your company’s content marketing: Because of its innate programming, Twitter teaches you to use a small space to impact your target audience with effective content. Instead of doing the norm of all writers and creating an elongated version of what should be a short message, you are training yourself (through the tweets) to be as concise and quick with the delivery of your message. Not only do you have to stick within the metrics of 140 characters but you also have to establish a persuasive message within those short phrases/sentences.
So, as you create any sort of copy for your content marketing think about how you can jam-pack the sentences with action-driven, persuasive, and efficient content; this will significantly increase your content marketing success!
As briefly discussed above, marketing professionals, writers, and business owners (in general) are unmercifully wordy with their writing. In other words, no matter what content they create it is drawn out to the point of exhaustion.
You shouldn’t feel bad, though, because its probably a characteristic that has brought success to your business; the repetition of messages, the caring tone of the copy, and even the relentless statements of your success rate. However, the majority of your audience wants to hear all of that, but also learn about how it effects them in as few words as possible.
So, you can truly use Twitter to your advantage as you venture to improve your content marketing because the structure of the tweet-filled network encourages you (as a writer) to implement a wide variety of action-causing vocabulary in order to seduce your target audience into a lull of production admiration. Seeing as that last sentence was not Twitter-worthy, here is a rendition of how it would sound as a tweet: “Twitter encourages top quality writing strategies through use of action-driven & product-buying verbiage”.
In other words, you want to use as many words that elicit people either contacting you or buying from you as possible.
Now, because you want to be a successful content marketer, this is a tremendous asset considering the research that you have approximately 30 seconds to hook your audience with the copy. Think about how significant it would be if you could deliver each and every line of your copy as an action-causing and thought-provoking statement!
Editing content prior to publishing to the masses is one of the most important steps a writer or business owner can take with regard to content marketing. Along with the infamous and irresistible grammatical errors, you also have the ability to monitor the tone and overall delivery which can significantly influence buying behaviors of your audience.
When it comes to Twitter, you have to significantly improve your editing process. If you think about it, you merely have 140 characters to deliver your message to the fullest extent as well as show benefit to the audience. This means that each word must reach its fullest potential which is not always an easy task to accomplish. Consider this as part of a chess match that is you have to win in order to achieve success with your marketing campaigns – each move needs to somehow draw out your audience’s desire to buy your product or service.
As for how Twitter improves your editing perspective, during your editing phase you need to ensure that you use every single word within a single statement to its fullest capacity. Remove as much fluff as possible throughout the content and include as many action and cause driven words as you can pack into the statement. Overall, if you look at a full document and edit it like you would a tweet then your content marketing success with undoubtedly soar to new heights!
So, as you use Twitter, don’t think about it as just an opportunity to increase your social media marketing, but also think about it as an awesome opportunity to improve your content marketing as well.
*If you need help with copywriting or social media marketing please don’t hesitate to contact IMPACT today to find out how we can help meet your needs*
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