Your website is the key to potential customers learning more about the products and services you offer. When you do not pay attention to your site and just hope that people find it, you will not likely get much business from it. You might as well only hand out flyers and business cards to advertise.
The first step to getting more sales leads and conversions from your website is to analyze it. Find out the key words people are searching for when your website comes up in their search results. Learn what part of the world most of your website’s visitors are from. Put a survey on your site that asks about website visitors’ demographics. Learn what times of the day people are coming to your site and which days see higher visits than others. Which months get more traffic? Which months/days/times result in more sales?
Marketing today no longer consists of you reaching out to customers to show them what you have for sale. Customers know what they want to buy. They will come to you. You should be ready with a website and social media campaign that will interest and engage them. Customers want to know how you will relate to them on a personal level. They want your business to treat and acknowledge them as individuals.
Targeting Qualified Traffic
Once you know who your target audience is for your website, you must engage them wherever they are at online. Start writing a blog that offers useful information about your industry, product or service on your website. Encourage people to comment. Host free webinars about a topic related to your business. Tweet about your webinars before, during and after the event using a predetermined hash tag to track conversations about them and your company in general.
Encourage people to sign up with their email addresses and to answer demographic questions when they register. Offer discounts for Facebook fans, and host contests with freebies or discounts for your social media followers. Target your offerings to specific groups. Start a Google+ account to categorize your potential customers according to their specific interests. Always respond to people’s comments, suggestions and questions online as well.
Calls to Action
Calls to action should include contact information for your business, including your website, phone number, email address and physical address. Include calls to action in your blog’s sidebar and content. Also include calls to action in your email newsletter. Start an account for your business on Facebook and other social media pages. Include calls to action in ads, status updates and other tools the social media platform offers. Customize your Twitter background to include a call to action with a short URL for your business. Also include calls to action in your individual tweets and biography. Also add calls to action on your LinkedIn company page and in your answers on LinkedIn’s Answers when you offer downloadable e-books and webinars. Put calls to action in your ebooks, videos, webinars, SlideShare presentations from community events, email signature and on every page of your website. Calls to action are also effective in display ads when you focus on your website’s content, not only on promoting your business.
Your website’s landing pages should focus on keywords and content relevant to the potential customers you are trying to reach. First focus on your site’s content. Then scatter keywords throughout your landing pages. Your landing pages might offer a white paper with general, but helpful, information for potentials customers, or a fact sheet about your business. To download the information, you might ask for visitors’ email addresses. You can contact them then in the future with nurturing sales lead newsletters. When your site visitors are ready to buy, you can ask them for more information about themselves and encourage them to contact you directly.
Your site should be attractive and easy to navigate as well. Visitors should have a clear understanding of what you want them to do while they are on your site.
Generating More Traffic
Writing helpful content articles and submitting them to article directories will help you build your business’ reputation and establish credibility online as well. When people link back to your site, you rank higher on searches. Commenting on blogs with helpful insights and questions on industry-related topics is another way to boost your traffic.
You might also participate in forums your targeted audience frequent. Don’t spam the forums, but abide by their rules. Let people find your company naturally by reading your link in your signature, for example. Link to other credible sites in a visible place on your website as well. Get reputable sites to link to your site, too. Answer questions on LinkedIn Answers, and respond to inquiries on your social media pages as well. Other ways to get website traffic is to advertise using AdWords, advertising on websites your target audience visit often, and email marketing. Engage your audience, respond to them, and build your credibility to get more website visitors.
Integrating social media, helpful website content and active relationship building with potential customers into an overall website traffic building campaign is a good way to generate more sales leads. Follow up with your customers. Encourage them to ask questions, and respond to them. Treat your customers as individuals, and they will likely respond with more purchases of your product and referrals.
If turning your website into a sales generating machine is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.