So you just created a new call to action, how many of your prospects will actually click on it and become leads. Let’s say that a visitor stumbles upon your website and clicked on your call to action promoting your new Ebook, The Website Statistics That You Need To Know.
Hopefully the content on your landing page will grab their attention, tell your prospects some information that they can find in the Ebook and how you can help them. Making them want to fill out the form downloading your Ebook. So let’s say a visitor downloaded your Ebook and effectively becomes a lead. The question then becomes, can you keep him coming back to your site?
Interested in learning more about how to effectively get your leads to reconvert? Contact IMPACT and learn how we can help you get started!
6 Ways for Getting Your Leads to Reconvert
There are a number of reasons why a prospect might come to your website and become a lead by downloading one of your Ebooks, they are a company looking to improve their sales leads, just want to learn more about the industry, or they could be your competitors looking to see what you are doing differently. You want to keep potential customers and those wanting to learn about the industry coming back to your site, and you want them to reconvert.
According to an article by HubSpot, “50% of leads are qualified but not yet ready to buy” making it crucial for you to try and reconvert them. A prospect that reconverts is when they come back to your website and convert again. Why would you want your leads to reconvert. Well, it creates more engagement and interaction between you and your prospect, the more interactions and reconversions that yours lead have will bring them closer and closer to becoming a sales lead.
You might be wondering how you can get your leads to reconvert. There are a number of tricks that can help you get your leads to reconvert, but it is important to keep in mind that not all tricks will work for each lead. Just like your clients, leads are not all the same, some will react better towards different a certain element of your campaign than others. Here are some tricks that you should keep in your back pocket the next time that you are trying to get your leads to reconvert.
Placement of Calls-to-Action
You should not have just one call to action that is placed throughout your site. You should create a number of relevant call to actions that are displayed throughout your website. Like requesting an assessment, free ebooks, and even subscribing to your blog. Offering a number of call to actions will allow your leads to find topics that they are interested in and keep them coming back to your site.
Like HubSpot mentioned, it is important to create and display calls-to-action throughout your website “on your homepage, on every blog post, and within your product pages.” You also want to make sure that the information you are providing your leads is relevant. You want your leads to see you as someone that they can trust and see you as cutting edge and current with new trends and developments within the industry.
Thank You Pages
One way to get your new lead to convert right away is through thank-you pages and emails. A thank-you page or email can be used to thank them for converting and where you can outline the next steps your lead should take, whether it be to follow a link to the offer or that they will be receiving the offer via email or through some other method.
Includes CTAs in Offers
An easy way to engage with your leads and get them to reconvert by including call to actions within your other offers like an Ebook, email, or webinars. Finding a call to action within the context of something that they are currently reading and gaining something valuable from, they are more likely to click on the call to action and reconvert. An interesting point that HubSpot makes is to “include a mix of top-of-the-funnel and middle-of-the-funnel CTAs” By utilizing a mix of top of the funnel and middle of the funnel call to actions you are more likely to target a wider range of leads that might be at different levels of the sales cycle.
Easily Accessible Offers
It is essential to make your offers easy to find. Your leads are not going to go searching through your site to find a particular offer. You should create a resources page on your site where your leads can find all of your offers in one convenient place, making it easier for them to find new offers. Not only should you have a resources page, but you should have links to that page throughout your website.
Use Your Best Content in Lead Nurturing Campaigns
One way to keep your leads coming back to your website and reconverting is by using top content in your lead nurturing campaigns. Using your top content that has the highest lead to customer conversion rate will tell you that they have the most influence and persuasion of your leads to click on your call to actions.
Sharing Offers on Social Media
Social media is a great way to engage and interact with your leads. If your leads are constantly visiting your website and converting there is a good chance that your leads like you on Facebook or follow you on Twitter. Posting your offers on social media sites allows your leads to see all of your offers that they might not receive possibly due to email segmentation that they might click on, allowing your leads to select an offer that they find attractive and something that can be beneficial to them.
There are a number of tricks out there that can help you get your leads to reconvert, whether it is by implementing a number of different call to actions to utilizing thank you pages to posting your offers on social media sites. Remember that just because you have implemented all of these elements into your lead nurturing campaign, you want to create great content that will keep your leads coming back. You want your offers and resources to be something that creates value for them.
Get More Leads to Reconvert
Looking to generate more leads that reconvert? Contact IMPACT and learn how we can get you started!