Welcome back to the IMPACT Learning Center. Today, we’ll be covering the continuation of the questions that you need to ask potential web design companies. So, without further ado, here are the last five questions:
- Will my site be compatible with mobile devices?
- Utterly one of the most important questions that you can ask potential web design companies. In fact, if you look at the recent research, site interactions and site views have nearly taken surpassed those of laptops or PC’s. Our team focuses heavily on multi-venue compatibility, and we do provide design options that allow your site to adapt to mobile devices including (but certainly not limited to) iPhones, Droids, iPads, and other tablets.
- What is your knowledge and background in organic search engine optimization?
- Search engine optimization is absolutely tremendous when it comes to your website. In fact, both global and local SEO strategies should be discussed with your potential web design firms to determine their knowledge, experience, and results with both. For what it’s worth, the major search engines are realizing that local searches are dominating the web inquiries which has forced their hand to move from global keywords to local long-tailed keywords. With regard to IMPACT, we take a unique and in-depth look at your current search engine rankings and provide each of our clients with options and solutions to their search engine optimization needs.
- Do you utilize social media and what are your thoughts on its importance?
- Sharing, connecting, and just plain being in front of a large percentage of your target audience is the key to online and offline success for businesses. An effective social media marketing plan that encompasses various mediums, methods, and measurable goals can significantly enhance your public image as well as lift your brand high above the competition. With IMPACT, you can bet your bottom dollar that we fully understand, acknowledge, and leverage the power of social media marketing. In fact, we take the time to develop extensive social media marketing plans for our clients that would like to make a bigger impact than just publishing a new website.
- What is your web design process?
- Really? While I have to point this question out, I somewhat feel like this is an obvious question, but one that I need to mention anyway. If your prospective web design firms don’t provide you with a packet of information that has their web design process or any other pertinent information, please do yourself a favor and walk away. We focus on giving you as much information up front so that you know where we are in the web design process which also affords your the opportunity to ask questions and stay involved with your project.
- Full scope of your services
- Web design isn’t just putting some code together and making it searchable. In fact, that concept couldn’t be further from the reality. In order to have a successful web design company, you also have to have aspects of graphic design, video production, copy writing, editing, online and offline marketing, print and publication, and a menu of other services. But why?
Well, the long and short of this explanation rests solely with the idea that you need and deserve support from a vast range of professionals from a plethora of industries. This, of course, is just in case you decide to scale your web design process to an offline print campaign or you need fresh content within your site. With IMPACT, you get the power of a ground-breaking web design company intermixed into the perfect recipe of all the other facets that drive the overall success of a website.
- Web design isn’t just putting some code together and making it searchable. In fact, that concept couldn’t be further from the reality. In order to have a successful web design company, you also have to have aspects of graphic design, video production, copy writing, editing, online and offline marketing, print and publication, and a menu of other services. But why?
So, while we hope that these ten questions and reasons why you should ask them bring some form of clarity for you during your web design process, we know that you will probably have others. With that said, feel free to leave a comment below and we will answer as soon as possible. Until then, make sure you join us tomorrow for a most frequented post update and then again on Monday for fresh content unique to our IMPACT Learning Center!
Need Help?
If website design is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
Sources:
“The Essential Step-by-Step Guide to Internet Marketing”-E-Book
SlideShare.net
Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com
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