There are a significant number of ways that you can firmly separate your company from the competition, but one of the most important marketing and informational tools in the battle for market-share is your website. Your site has the ability to significantly and efficiently produce a higher level of revenue and IMPACT the overall reputation of the company with a mere click of a mouse. However, as each day passes your site grows closer and closer to being old and outdated, but do you need to upgrade your site everyday? The obvious answer is “No”, but it is incredibly important to know when to upgrade your site.
Customer’s Loyalty To Brand Faces Extinction
With the evolution of the internet comes the extremely competitive world that our businesses reside in today. A customer has an almost unlimited number of options to buy their products or services, and their loyalty to a specific brand is facing an uncertain future. As the potential for the extinction of brand loyalty, you (as the business owner and manager) need to work that much harder to retain and/or gain clientele. One of the reasons that you should upgrade your website is to be the industry trend-setter within the website world which will lead to a higher level of online reputation and presence taking you to a whole new level above your competition.
Neglecting Your Site is Like Ignoring Your Visitors
Let’s face it, your customers and site visitors need attention, and if you fail to upgrade your website you succeed in not providing them with that much needed attention. With the lack of attention comes a decrease in spending with your company. With decreased spending with your company comes you without a company or at least finding other venues to make revenue. Wouldn’t it just be easier for you to upgrade your site on a regular basis? So, the second reason to upgrade is to show your clientele that you truly care about them which will surely give you a significant advantage over your competition.
Adapt To Your Visitors
People change which means that your clients change which also means that their behaviors alter throughout the weeks, months, and years. As we all know, if we don’t adapt to the ever-changing needs and/or wants of our clients we can sometimes lose a significant amount of income. That said, there are several tools available to determine your website visitors’ behaviors with the way they navigate through your site, where they tend to drift with regard to pages (and how long they stay on pages), and what entices them to click and commit. So, yet another reason to upgrade your website is the ability to adapt to your site user behaviors and having the ability to separate your site from the rest.
New Browsers Mean New Guidelines
With the evolution of the web browser, mark-up language (like HTML5), and many other technologies comes the necessity to accommodate the changes. If you choose to not make the necessary changes to adhere to new browsers or HTML your site will not read out properly and will cost you revenue in the long run. This turns into another great reason to upgrade your site as you ensure your site is visible throughout each browser and therefore compatible for each user. Take the time to upgrade your site to meet new browser guidelines and step up to another level ahead of your competition.
Why Use IMPACT
We wholeheartedly understand that you have a significant number of choices when it comes time for you to upgrade your website. However, we firmly believe that we provide cutting edge, innovative, user-friendly and engaging upgrades that will speak to your audience efficiently and effectively. Not only do we fulfill the goals of each and every project under unique budgets and time-lines, but we aim to take the stress off of you so you have the opportunity to focus on other marketing methods. We implement a proven 10 step process for web design/upgrade which ensures that you are fully satisfied with the finished product. The bottom line is that we, the IMPACT team, is here for you to improve your online reputation, presence, and overall clientele relations and marketing.
If you have any questions on a site upgrade or just need additional information please feel free to comment in the section below or contact us today, and remember that we will provide a free consultation in order to understand the definition of the project.
If website design is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
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Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com