HubSpot recently posted a great article about how marketers can get themselves banned from the top five social media outlets, and we have to say that they provided some great tips. From avoiding plagiarism to just plain behaving yourself, they had a lot of information to share!
We especially liked HubSpot’s tips on how to properly use Facebook. Who knew that silly Facebook page names are a no-no? Now we do! What could be even more dangerous than making Facebook monitors angry, however, is agitating your actual followers. For marketers, alienating potential leads is a death sentence.
We’ve put together this list of five ways to avoid getting your Facebook company page on death row.
Looking to learn more about creating an optimized Facebook company profile for more lead generation? Give us a call at IMPACT and learn how we can help!
How to Avoid Getting Blocked on Facebook
1. Don’t Ignore Your Fans!
You have a Facebook page for a reason: you want to interact with your fans (and by fans, we really mean potential leads)! And guess what? If they truly are fans, it’s more than likely that they want to interact with you, too.
If a fan or follower leaves a comment or posts on your Wall, be sure to reply. There’s nothing better than creating a dialogue on Facebook, especially if it’s with a real fan. Not only will this make your fan feel important and appreciated, it will also invite others to join the conversation. It’s a win-win for everyone!
2. Avoid Posting Too Much
Just as your customers don’t want to be contacted relentlessly in the real world, your Facebook fans would like similar peace. Consistent posting is great, but try not to overdo it. If a fan’s entire Newsfeed consists of your posts, you can be sure that your fans will “unlike” or “unfollow” you. And that’s no good.
Even on Facebook, too much posting is viewed as spamming – especially if you are asking your fans for something. Remember that you should be posting quality content, not just posting to be seen. Your fans will respect the information that you do put out, and will be more likely to share and repost your content.
3. Avoid Posting Too Little
If you don’t post often enough, your fans will lose interest in your content and likely skip over your posts when you do decide to finally post. Even worse, fans could become frustrated if they have grown to expect a certain amount of posts from you. They’ll wonder where you went, and respect for your content will decrease.
This may seem like a Catch-22. You shouldn’t post too much (or risk annoying your fans), but you shouldn’t post too little (or risk losing your captivated audience). What’s a good compromise? We think two or three posts a day is great – it’s enough to consistently have new content without taking over your fans’ Newsfeeds.
4. Leave Your Wall Alone
Deleting or editing your posts is just plain shady. So you’ve received some less-than-positive comments on your wall. It’s okay! This is a great chance to interact with your customers and solve any issues they may have. You have the chance to make an upset customer happy, and you could impress a few leads with your amazing customer service along the way.
Don’t take the “easy” way out and delete the post. You’ll just annoy the poster and likely invite more unhappy comments.
It is okay, however, to remove offensive comments or postings. The key here is keep your lines of communication open without making anyone who may visit your Facebook page feel uncomfortable. Make it clear that inappropriate comments will not be tolerated.
5. Don’t Over-Promote
If all of your posts, messages, and comments are about the same thing, fans will start to notice. And it’ll get old fast. Like we said earlier, fans “like” you because you provide dynamic, quality content. Not because you spam them with the same offer over and over.
This doesn’t just apply to your own goods or services; it applies to anything you may want to post about. Just don’t over-promote. Period.
Combined with HubSpot’s fantastic tips, you’re now equipped with everything you need to know to properly use Facebook!
Optimize your Facebook Company Page!
Contact IMPACT today and learn how we can help you get started with generating more leads from your social media marketing.