We’ve all done it. You’re enthralled in a scary movie marathon, and you just can’t help screaming at the television, “No! Don’t go in there!”
It’s seems so obvious to us, but for whatever reason, our favorite scary movie protagonists have such a hard time not walking into a dark room…alone…unarmed…making a ton of noise. They just can’t help it!
Just like you can’t help screaming at their poor judgement.
Well…the same can be applied when we, as marketers, see a snafu so silly that all it would take is a simple fix to get your marketing back on the right track. So…using the top five scary movie cliches I could think of, I’ve created this list of how to make sure you’re not committing these silly, yet common mistakes when it comes to your marketing campaign.
Interested in learning more about transforming your marketing? Contact IMPACT and learn how we can help!
The Scary Movie Cliches to Avoid for Improving your Marketing Campaign
The Dark Room
This one is classic! Our protagonist hears a noise, sees a door creak open, and instead of fleeing, they decide it’d be a great idea to slowly enter the dark room to investigate. This always elicits the classic, “No! What are you doing!”
I mean…how could you possibly know what’s going on or defend yourself in a dark room? Here’s the short answer; you can’t. So why do it?
The Marketing Takeaway: Are you crafting your marketing campaign using a marketing analytical software in order to see what’s working and what isn’t? If not, you may as well be entering the metaphorical dark room unarmed and prepare to be blindsided.
As HubSpot certified partners, IMPACT, as well as all of our clients, as privy to a vast amount of analytics and data in order for us to plan and execute a more targeted, effective marketing campaign. Don’t be in the dark when it comes to how your current marketing is performing, as it’s much more difficult to right the ship, or even know which direction the ship is headed.
Going off Alone
This one is great. “Hey….you know a great way to take down this maniacal killer? Let’s all split up and go off on our own!”
…say’s no one ever. With the one glaring exception being in your favorite horror flicks. For some reason the concept of “team” and the power of numbers seems to always slip the minds of the group of teens that seem to populate every scary movie.
The Marketing Takeaway: In order to run a successful marketing campaign and make use of all the tools available, you’re going to need some help. Don’t think, “well…I don’t have the time to do it myself, so I’ll skip this.”
Most successful marketing campaigns rely on partners, contractors, and a team of marketers working hard to carry out the necessary tasks to be successful. If you can’t do it yourself, find help. Don’t go off on your own, as you’ll often find it’s an easy way to end up mangled in a trash can or dumpster somewhere.
Letting the Guard Down
Ahh…the obligatory love making scene, when two of our protagonists think it’s as good a time as any to draw the curtains for some alone time, disregarding the axe wielding mad man that’s canvasing the woods looking for them.
This never ends well, and is almost always an invitation to totally kill yourself off. Hey…who cares right? Sequels are never good anyways.
Not so fast.
The Marketing Takeaway: No matter how well you think things are going, it’s never a good time to relax and take your pedal off the gas. Do you think your competitors are? Just because traffic may be up, and you’ve closed a lot of sales this month, doesn’t mean it’s time to coast. In fact, it’s much easier to decline than it is to keep growing, so your laid back approach will quickly have dramatic repercussions.
Keep pumping out blog articles, creating new offers, and updating and improving your website. The minute you let your guard down, you can bet you’re effectively writing yourself out of the future.
Car Won’t Start
You can pretty much call this as accurately as the outcome of a Harlem Globetrotters game. Our heros are running out of the house, tripping over their own feet to reach the getaway vehicle (which is always seemingly about 3 miles away.)
They’ve reached it! Once the key fumbling is over with, our heroes notice the killer is within twenty feet. They jump in the car, and then….it stalls! Of course!
If this has taught us anything, it’s that all the mechanics in scary movie world are simply awful.
The Marketing Takeaway: Take all the preparations necessary before launching your marketing campaign or any feature in it. For instance, make sure your blogs, ebooks, landing pages, and call-to-action graphics are all top notch before they go live. There’s nothing worse than finding out something isn’t working at the very minute you need it to be.
Those links you included in your sent email? Broken. Now all of your recipients are receiving an email with links that go nowhere. This makes you look like an amateur and will also have you falling short of your goals.
If only our scary movie characters would take their cars for routine tune-ups, they could have avoided this nail-biting scenario.
Assuming it’s Over
After about two hours of chasing, screaming, hiding, and fighting, our heroin always assumes the killer is dead from a simple fall, or a single shot from their weapon. You can always count on one last eye-opening fight from the killer, and they’re never ready for it.
The Marketing Takeaway: It ain’t over till….the sales team sings. Never assume you have a sale in the bag until money is exchanged or a contract is signed. Stay on top of your sale, and keep conveying the value of your product or service until the sale is complete. We’ve seen enough things change or go wrong at the last minute that leave what you thought was going to monthly revenue a tale of “what could have been.”
Keep working, keep selling, and never assume you’ve tackled the beast until the credits are rolling.
Aim for the Sequel!
Never settle or feel satisfied after making a sale. Aim for customer retention and ensure your customers are coming back.
Looking to transform your marketing campaign into a lead generating machine? Contact IMPACT and learn how we can help!