The following is an excerpt from IMPACT’s popular ebook, “How an Inbound Marketing Agency Does Blogging.” For more expert tips on optimizing your website content in order to improve your search rankings, be sure to check out the full ebook.
When it comes to getting found on the Internet, Google has as close to a monopoly over the market as you could get.
It’s because of this that marketers ands business owners everywhere sweat it out each time Google changes its algorithm for ranking websites. Sites that once ranked high could find themselves plummeting due to a new alteration, and sites that may have been ranking lower can actually see improved rankings over time.
So surely you’re asking yourself the same questions we all ask at one time or another; how the heck do I get in line with Google’s changes so my content starts getting found more? We’ve detailed some of the basics here, but if you’re looking for the full rundown of the art of getting your content found, also check out our free ebook, “How an Inbound Marketing Agency Does SEO.”
What Does Google Value?
“We try to make it so that you don’t have to do SEO,” says Matt Cutts, head of the webspam team at Google. “We’ll find the good content.”
This is exactly why if creating fresh, compelling content hasn’t been a priority for your company, it certainly needs to become one. Google is looking for it.
As any online marketer will tell you, every customer started simply as a visitor to their website. According to HubSpot, 78% of Internet users conduct product research online.
By frequently blogging fresh, relevant content focused on solving the problems of your consumers, you’re effectively producing more indexed pages to be picked up by the search engines.
Why is this significant?
Well, simply put, when close to 80% of all Internet users are searching for product information through search engines, wouldn’t you rather your blogs to be a resource for these users rather than your competitors?
Of course you would.
If you’re interested in learning more about turning these tips into actual results, check out the full ebook here.
Getting Found in Search Engines
What’s Considered Fresh & Relevant?
Fresh, relevant content refers to the practice of creating original content that directly addresses that problems or challenges your consumers are having on a consistent basis.
Pulling content from other industry blogs or rehashing the same ones continuously will actually have the reverse effect on your site. In fact, Google actually penalizes sites that employ duplicate content, negatively impacting your search engine ranking.
At IMPACT, we produce our own content daily, focusing mainly on offering helpful, relevant blog articles for our target audience that also tie in to the services offered here at our agency.
Why Content is the “New SEO”
Content marketing has been declared across the marketing industry as the new SEO.
Because of this, your website will get buried alive without fresh, relevant content, mainly in the form of blogging.
This has become even more important due to the changes Google has undergone in the past few years.
Consistent, compelling content in various forms will be rewarded in search engines, despite technical SEO techniques. That’s right; Google now values quality content over traditional SEO tactics!
How do I go about producing all of this content?
At IMPACT, we utilize the many resources in our own office to help produce fresh, quality, and relevant content every day.
We’re also involved with various industry experts so that our client blogs are fully optimized to feature helpful, compelling content for the required target audience.