In today’s competitive business world, speed is one of the most important facets of your website, but do you know the true significance of your site’s load time?
First and foremost, as we have previously discussed local SEO tips, the speed of your website is very relevant to your site ranking within Google as well as other search engines. The standing theory on the increased load time of your site is that faster load times create happier internet users. Yes, this means that the faster your site loads the higher your site will rank which turns into an increased revenue stream and cost efficiency of your site.
Second, and very similar to the Google theory, your users will have a significantly better experience if your site has a faster load time. In a recent study conducted by Google, their findings revealed that if a website is loads 100 to 400 milliseconds slower than normal (or slower than a competitor’s in our circumstances) the user will most likely decrease the amount of usage and time of each individual visit to that particular site. If your site is slower than a competitor’s you run the risk of losing business solely based on load time.
The bottom line here is that site speed has a tremendous impact on your revenue stream generated through your website as well as how search engines rank your site (which also effects your revenue and cost efficiency). To help you better understand your site’s loading time, you can quickly visit speed analyzing tool or just give us a call. Once you have an idea of where you stand on site loading time, you can take these quick steps to speeding it up:
- Reduce the number of components on the page (images, java, videos, scripts, etc) by combining images, streamlining CSS and other scripts
- Place the style sheets of your site at the top of your document head section which will provide the appearance of a faster loading site.
- Place all scripts at the bottom of your coding. The trick with this is that while all scripts load, nothing else will load. So, save the scripts for last.
While this information should be helpful to you, there are several questions that still linger with regard to website load time. With that said, feel free to leave comment below and we’ll help out as best as we can!
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