The following is an excerpt from IMPACT’s free Ebook, “10 Reasons to Hire an Inbound Marketing Agency.” For more on the game changing benefits an agency can offer, be sure to check out the full Ebook.
Have you considered how an inbound marketing agency can help you?
Many businesses feel intimidated at the steps necessary to make big changes to their marketing campaigns.
Do any of these statements sound like you?
“Like I have time to write a blog article five times a week!”
“I don’t have time to respond to emails, so I just won’t send out many… if any…”
“No one else in our niche is really doing a lot in social media, so let’s save time and skip that all together.”
“I have no idea what our competitors are doing.”
“We speak to all of the key people in our industry! Or… at least I think we do…”
If any of these statements sound like you, then it may be a good idea for you to hire on an inbound marketing agency. Just as you would hire on a bookkeeper or an accountant to balance your books, you should hire on some extra help if you aren’t up to snuff on your SEO skills, if you don’t have the time to blog, or if you aren’t sure how to run an email marketing campaign.
If any of these questions apply to you, give us a call here at IMPACT to learn how we can help!
Hiring an Inbound Marketing Agency
If you’re like most companies, then you know that your team is already not only wearing several different hats, but the time that they have to dedicate to each of their tasks is already stretched as far as it is. There’s a slim chance that anyone in your company has the time to fully dedicate themselves to learning about all of the strategies involved in having a successful online marketing campaign. You also have to ask yourself: is it even fair to ask someone in your company to take on the responsibility of learning about:
- Content Marketing
- Offer creation
- Landing pages
- Calls to action
- Email marketing
- Lead nurturing
- Measuring analytics
…and that’s just the beginning of it all!
Being overworked is no laughing matter. Apart from causing stress and general dissatisfaction with life, being overworked increases the risk of disease, an increase in sleep disturbance, less time with family, and is actually counter productive to your company.
Don’t believe us? Here are some stats to back us up:
- Workaholics are 67% more likely to suffer from coronary heart disease than those who work less than 8 hours a day
- The number of stress-related disability claims have doubled for American employees
- Despite all the hard work done, over half (56%) of workaholics still don’t feel that they have accomplished much throughout their day. This leads to general job dissatisfaction and a drop in productivity.
If you don’t have the time to take care of your online marketing campaign, then it’s definitely worth it for you, your team, and for your profit margins to hire on an inbound marketing agency.
And here’s what it all really boils down to: quality content. Quality content plays a huge role in your SEO efforts. Your blog will be nothing without quality content. No one will care about your social media accounts if you aren’t producing quality content. Your email marketing campaign will be a joke.
If you want to make it online, then you have to dust off your keyboard and start practicing your writing skills.
If this sounds intimidating, worry not. Contact IMPACT and learn how we can help.
Or, of course, you can leave it to the professionals to do.
While it’s a good idea for you to come up with ideas for content, most inbound marketing agencies will be happy to produce the content for you. Just think about it: if you hire on an inbound marketing firm, you suddenly have access to a team of strategists, technical professionals and writers who know just what it takes to write the stuff that people – and search engines – want and love.
Just as a legal expert hires a lawsuit, or just as a doctor is there to give a medical opinion, an inbound marketing agency is there and dedicated to helping your business find inbound marketing success. And while they are working away on your inbound marketing campaign, you and your employees are then able to spend their time and resources are the jobs that you initially hired them on to do.