By now you’ve heard all the statistics.
Companies who blog generate 55% more traffic than those that don’t.
92% of companies who blog daily have acquired a customer through their blog.
78% of Internet users conduct product research online.
All of these stats paint the picture of importance in regards to blogging. But how the heck do you do it?
Blogging daily?! The physical act of blogging is time consuming on its own, let alone the process of generating blog ideas, coming up with killer blog titles, and optimizing each one for SEO. It seems like a tug-of-war between the importance of blogging, and realistically finding the time and resources to do it.
Well…put the rope down. No more tug-of-war. We’ve detailed the entire process of blogging, simplified it, and laid out the options you have to start driving more traffic to your site through blogging. Be sure to check out the full ebook for everything you need to know to start blogging now.
The Importance of Business Blogging
Let’s face it, Google has become the new Yellow Pages. With so many people taking to the Internet and search engines to conduct product research, it’s become increasingly more important for your company to feature the content necessary to get found in this research.
From that standpoint alone, the importance of business blogging cannot be overstated.
The fact of the matter is that quality content has become the king of online product research and purchases. Consumers are a lot smarter now, they don’t want to be contacted or sold to until they’ve researched and learned more about your product or service.
Creating content through a consistent blog will feed the entire lead generation machine for your website.
Simply put, in order to generate leads, you first need the content to drive traffic to your website in the first place.
For tips on managing the entire process, be sure to check out the full Ebook, “How an Inbound Marketing Agency Does Blogging.”