As any online marketer will tell you, every customer started simply as a visitor to their website. According to HubSpot, 78% of Internet users conduct product research online. Mastering the blogging process has never been more important.
By frequently blogging fresh, relevant content focused on solving the problems of your consumers, you’re effectively producing more indexed pages to be picked up by the search engines.
Why is this significant?
Well, simply put, when close to 80% of all Internet users are searching for product information through search engines, wouldn’t you rather your blogs to be a resource for these users rather than your competitors?
Of course you would.
Fresh from our new Ebook, “How an Inbound Marketing Agency Does Blogging,” we’ve created this infographic to illustrate the blogging process.
Mastering the Blogging Process
Like this infographic? Get in touch with us if your interested in having an infographic created and distributed for your business.
Create Powerful Blog Titles
“A great title is often the difference between a blog article that generates a few views and an article that generates tons of views.” – HubSpot: How to Master the Art of Exceptional Blog Titles
Without an intriguing headline, readers may never discover the value that your blog articles have to offer. Obviously, there are several important factors that make up a great, effective blog post, so the title doesn’t do it alone. However, creating an intriguing title is essential in attracting readers to your blog content.
Generate Keyword-Rich Blog Posts Optimized for Search Engines
You have to get on the first or second page of search engine results. If you’re not, you may as well not even show up at all.
Every article should have one focus keyword that you’re trying to get that particular article ranked for. This gives the article direction while also effectively attracting more relevant visitors to your blog.
Optimize Your Posts with CTAs for Greater Lead Generation
When it comes to generating leads, nothing is more important than a targeted, well placed call-to-action (CTA).
CTAs should be utilized throughout all of your marketing channels, which obviously include your blogs.
If you’re looking to generate more leads by implementing a powerful blog, contact IMPACT and see how we can help.
Track & Measure Your Blog Analytics for Improvements
By frequently blogging fresh material, you will have a ton of analytical data regarding your blog that, when utilized, can offer opportunities for improvements as well as information regarding the success of your blog.
The key is understanding how to use all this data.
See the full Ebook, “How an Inbound Marketing Agency Does Blogging,” for more expert tips on implementing a powerful blog.