If you’re selling a product on your website, customer testimonials can be a key content element because they are unbiased comments that prompt visitors to buy. By using testimonials in text, audio or video formats on your site you introduce content that will promote your product in convincing fashion.

Testimonials work because they aren’t strong sales pitches, they come across in an unbiased voice and establish trust.

A key to using testimonials is to choose the ones that work best. Instead of direct recommendations of your product (“I think it’s great!”), find testiomonials that provide product details that explain how the product satisifies a consumer need. Testimonials that provide specific product benefits will induce sales.

Check with your web designer to determine the best way to add testimonials to your site. You might try a web application that allows you to set up a testimonial page or a plug in that will allow you to post different testimonials on each page of your site. There are a number of possibilities here so determine what works best and incorporate testimonials into your site to boost business.

Posted by , @bobruffolo


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