Viral marketing is marketing that consumers pass along to friends, which provides free publicity for your brand. It comes in many different forms, from videos to games, images, blogs and text messages. The key to having a good viral marketing campaign is to offer the ability to send the message to another person. For example, you can post a video that includes a link to your website and a page where a message can be sent to other people.
The biggest advantage of viral marketing is getting tons of publicity and public awareness about your website. This in turn generates a steady flow of traffic from potential customers.
The idea is to utilize viral marketing along with the other marketing strategies to promote your website. It mixes well with everything from keyword articles and videos to building lists.
The other key advantage is the low cost. Come up with best way to use viral marketing and anyone who sees it will pass it along to their peers, increasing the reach of your marketing and your website for all to see.