In the learning center today, we’d like to re-introduce a few business tips to help you manage your company’s blog. As you know (or heard), an effective blog that is filled with high quality content can significantly drive website traffic and revenue into your business. However, without efficient and strategic plans to manage your business blog, your target audience will not develop the relationship with your company that you truly deserve.
With all of that said, successful blogging has helped countless businesses develop an impressive and immediate line of communication between the employees and clientele (both current and prospective). We talk a lot about driving traffic to your blog and/or site with quality content and interesting topics. We have talked (and will talk more) about how to track your sites statistics. However, the most basic key to having a successful blog is effective management.
Managing a blog, in a lot of ways, is like managing a business – start with a solid base and branch out. Take a look at these 10 quick tips to manage your blog:
- Make A Plan — It’s important that you start out (or continue) your blog that you establish a viable plan or schedule. Some things to consider as you create this organizational tool is: (1) how much time is needed to be consistent with the blog, (2) who is going to be involved in writing/editing the blog content, (3) what is the overall goal.
- Be Flexible — As important as it is to stick to the plan, it is important that you can adapt that plan to achieve the same overall goal. For example, if you are getting lots of traffic and interest on a specific topic, stray from the original schedule to elaborate on that topic for your audience. Remember that this blog is not just for you to get your name out, but you are providing quality content that your audience/clientele want.
- Categories and Tags — One of the biggest mistakes that bloggers make is using categories and tags inappropriately. Categories should be broad descriptions of what your blog post; think about them as a handful of navigational drawers for your blog posts. Along with this, only use one or two categories per post. Tags are additions to your categories, and you should always try to use the same tags repeatedly to help searches for specific topics. Typically, under ten tags are suggested per post to maximize search possibilities.
- Use Your Blog Stats — It’s important for you to check your blog stats daily. I will, however, preface that statement with don’t just sit there and stare at your stats. You have great information in your stats through the blog as well as through Google Analytics. Take advantage of the reports and adapt your current plan to take advantage of the knowledge you have in front of you.
- Create Time for Social Networking — The bottom line is that blogging isn’t just about writing posts; it is also about networking through other sites. Set aside some time for you to visit these sites (like Twitter), and spread the word of your blog by adding quality networking experiences with the rest of the blogosphere.
- React to Positive or Neutral Comments — Obviously you are going to want to respond to your comments if they are positive…after all, it’s a pat on the back for you. However, let those positive comments build off of each other and you can respond to all of them as a group at the end of the day. The only time that I would suggest you respond to a comment immediately is….
- React to Negative Comments — It’s almost inevitable that you will receive some sort of criticism during your blogging experience; you can’t make everyone happy, right? Respond to this type of feedback immediately and efficiently. Make sure that you remain positive (don’t get defensive), clarify and unclear points that are pointed out by the comments, and assure the visitor that you will look into the issue and respond if you do not know the immediate answer.
- Links to the Chain — Inbound and outbound links are some of the most important aspects of running (and managing) a blog. How you link things can significantly alter a visitor’s experience with your site, though. Make sure that all of your internal links (links that connect to other pages or posts in your site) stay within the same page while the external links (links that connect to other sites) open in another browser window. Allowing external links to open in a separate browser allows your visitor to easily maintain their experience with your site.
- Spread the Word — As a blogger you need to stay abreast to the top industry blogs out there. They will show you all of the industry trends and deliver some of the most relevant up to date news that is pertinent to your clientele/audience. However, don’t try to reinvent the wheel – repost or post about the wheel and link to the source. I will emphasize this point – link to the source. Your audience will appreciate that you took the time to relay information that you have found to them. You have just made their lives easier.
- Be Consistent — Managing a blog can be a very daunting task. Between sticking to the plan, altering that plan, reading other blogs, maintaining your links, and everything else you will have to be very consistent with your blog. This will also help you establish and maintain a solid audience that will keep returning for more.
While effectively managing your business’ blog is a difficult task, it’s not unreachable. In fact, if you implement the ten tips listed above, you can realize success fairly easily. However, if you don’t have the time or patience to manage your company’s blog, make sure you hire the right marketing and branding partner that will enhance your online (and offline) image to your target audience. In fact, contact us for more information on how we can walk with you hand-in-hand down the path to blogging success.
If blogging is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.