So you’ve been creating all of this blog content to post to your company blog. Great!
But is anyone reading it? The reason anyone on the web blogs is because they have aspirations of being read. However, businesses blogs need to be read in order for them to successfully generate traffic and leads for the website.
In this weeks #impacttips, Content Marketer Samantha Durant discusses the essentials for optimizing your blog articles using the HubSpot software. Follow these tips to ensure your blog articles will get found by qualified prospects.
Interested in learning more about how to get your blog posts on the first page of Google search results? Give us a call at IMPACT and learn how we can help!
Optimizing Blog Articles
The starting point for any optimization project is with keywords. No web page or blog article will ever be fully optimized for success unless they contain the right keywords necessary for lead generation.
At IMPACT, we utilize the HubSpot Keyword Tool in order to identify the right keywords for our clients as well as ourselves. Once you’ve identified them, optimizing blog articles becomes much easier.
Simply put, these keywords should be everywhere in your blog article. In the main title, in at least one heading (H2) in the article, as well as featured at least three time throughout the content of the article (make sure your article is between 400-600 words.) Be careful not to just stuff these keywords anywhere, as you don’t want Google to penalize you for practicing black-hat SEO tactics.
Be sure that keywords are featured in a manner that is conversational and allows the article to flow naturally.
You’ll also want to be sure that the featured image in your blog (always include images in blog posts!) contains the keyword in the alt tags.
HubSpot’s blogging interface will let you know where you are missing keywords before you hit the publish button, so you’ll never miss opportunities to get your articles found!
Looking to ensure your blog articles are optimized to rank on the first page of Google search results? Give us a call at IMPACT and learn how we can help!