The following is an excerpt from our Ebook, “How an Inbound Marketing Agency Does Blogging.” For more expert tips on optimizing your marketing content with frequent blogging to generate more traffic and leads, be sure to check out the full Ebook.
“We try to make it so that you don’t have to do SEO,” says Matt Cutts, head of the webspam team at Google. “We’ll find the good content.”
This is exactly why if creating fresh, compelling content in the form of frequent blogging hasn’t been a priority for your company, it certainly needs to become one. Google is looking for it.
As any online marketer will tell you, every customer started simply as a visitor to their website. According to HubSpot, 78% of Internet users conduct product research online.
By frequently blogging fresh, relevant content focused on solving the problems of your consumers, you’re effectively producing more indexed pages to be picked up by the search engines.
Why is this significant?
Well, simply put, when close to 80% of all Internet users are searching for product information through search engines, wouldn’t you rather your blogs to be a resource for these users rather than your competitors?
Of course you would.
What’s Considered Fresh & Relevant?
Fresh, relevant content refers to the practice of creating original content that directly addresses that problems or challenges your consumers are having on a consistent basis.
Pulling content from other industry blogs or rehashing the same ones continuously will actually have the reverse effect on your site. In fact, Google actually penalizes sites that employ duplicate content, negatively impacting your search engine ranking.
At IMPACT, we produce our own content daily, focusing mainly on offering helpful, relevant blog articles for our target audience that also tie in to the services offered here at our agency.
Why Content is the “New SEO”
Content marketing has been declared across the marketing industry as the new SEO. Because of this, your website will get buried alive without fresh, relevant content, mainly in the form of blogging. This has become even more important due to the changes Google has undergone in the past few years.
Consistent, compelling content in various forms will be rewarded in search engines, despite technical SEO techniques. That’s right; Google now values quality content over traditional SEO tactics! By having powerful, shareable content on your website, you’re also setting your company aside as an expert in the industry, effectively increasing the value of your brand.
However, the most important factor to take away from this is, without frequent, relevant, compelling, fresh content on your website, you’re cutting off a major source of traffic and, as a result, sales.
To drive home the importance of great content, you only need to take a look at Google’s Webmaster Guidelines:
“Make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.”
The only thing left to say is, what are you waiting for?
How do I ensure frequent blogging?
At IMPACT, we utilize the many resources in our own office to help produce fresh, quality, and relevant content every day.
We’re also involved with various industry experts so that our client blogs are fully optimized to feature helpful, compelling content for the required target audience.
If maintaing a frequent blogging schedule sounds like too much given your schedule, contact IMPACT today and learn how we can help.
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