Social media marketing has drastically changed the way we communicate with our target audience. It has been (and is) an complete paradigm shift that businesses have tried to keep up with throughout the past few years. Wouldn’t it be nice if you weren’t behind the curve? Wouldn’t it be fantastic if you had the opportunity to set the trend and lead your audience like a pied piper? Well, believe it or not, you have the chance to accomplish all of those things with very little work; you just have to say “Thank You”.
It is literally that simple.
Now, while I could end the post with that simple fact, let’s talk about strategy and how to utilize the infamously under-utilized statement.
Thanking Your Facebook Fans
Facebook is an interesting work of art for all parties involved. And, for what it’s worth, everyone feels as though everyone else is talking directly to them through the news feed. It is an innate feeling of self-righteousness that is one of the hardest things to overcome. However, this is also an opportunity for you to capitalize on the audience’s lack of global cognizance.
With all of that said, here are some situations that you can thank people and develop a deeper relationship:
- When they become a fan.
- When they comment on your page.
- When someone mentions you in an update.
- When you have an event where your fans help out.
- Any part of the day that you think your fans are listening.
I cannot emphasize this enough, but there is no right or wrong time to thank someone. In fact, try to use the words “Thank You” to enter into anything that directly communicates with your fans.
Thanking Your Tweeps
While Twitter is an animal in and of itself, you run into a similar situation as mentioned above for Facebook. The term “Thank You” is significantly ignored, and Twitter users take a global approach to a self-centered audience attitude. This, again, gives you the tremendous opportunity to take advantage of an area of improvement and communication/connection. Now, while I understand that you cannot thank everyone out there in the wide world of Twitter, here are some scenarios to help you plan out your “Thank You” social media marketing campaign:
- When someone follows you.
- When someone mentions you in a Tweet.
- When someone retweets your content.
- When someone direct messages your or compliments your content.
- When you feel that one of your fans has gone out of their way to help your organization.
- When you think that you haven’t thanked someone in a while.
Thanking Your LinkedIn Connections
Again, yet another social network platform that can potentially take your business to the next level with outstanding connections and an almost infinite list of business people. In other words, there is almost nobody on LinkedIn that treats their professional profile on that platform as they do with their Facebook profile. This provides you with a true advantage to take a business-related audience and use good manners to elevate your influence. So, to help you plan out when to say “Thank You” to your connections:
- When someone joins you as a connection.
- When someone sends you an InMail.
- When someone takes the time to recommend you (and you can do one better by recommending them as well).
- When someone goes out of their way to introduce you to someone in their sphere of influence.
- When someone shares great content that helps you or your business.
In general, there are so many different ways that you can thank people in an almost infinite number of scenarios that deserve a “Thank You”. Just remember, your social media marketing campaign, while driven by a global result needs to be centered on the individual fan, connection, or follower. That means that everything you do needs to be tailored to the individual reader in order to get the maximum results.
As always, if you need any help with getting your social media marketing campaign running smoothly and efficiently, don’t hesitate to contact us today.
If social media marketing is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.