 What is Facebook and Twitter you ask?
You’ve heard of it and your kids understand it. How is it important to me and my professional life?
One of Facebook’s fastest growing demographics is 35 and older. That means that your colleagues, vendors, and even your customers are now on Facebook. Last year, there were over 100 million Facebook users and over 12 million of these users over the age of 35! By 2012, it is estimated that there will be over 500 million users, a HUGE marketing opportunity for any business.
 Facebook for Business:
Facebook is starting to become significant part of many companies marketing mix. Businesses are discovering the possibilities of finding contacts, building relationships, sharing interests, and ultimately, driving sales. Facebook also provides users the ability to build business pages, set up social groups, send mass-messages, deliver updates, and advertise.
Impact Branding and Design specializes in building a powerful image utilizing Facebook. We’ll help you get started by developing a profile or page and start connecting with friends and customers immediately. We’ll also help you develop a targeted advertising campaign that drives results.
LinkedIn:
Similar to Facebook, LinkedIn is an extremely popular social networking tool created specifically for professionals. LinkedIn has over 40 million registered users throughout over 170 different industries. You will connect with other members, set up a profile, or join industry specific social groups. Users have the ability to share recommendations, messages, and promote accomplishments.
Beyond Facebook and LinkedIn
The internet has become very social, and beyond Facebook, there are many other platforms that will drive traffic to your website and increase sales.
Twitter: Twitter is a micro-blogging platform in which users can send “tweets” or status updates to their followers. This is a great way to share your company’s news and connect personally to your market.
YouTube: The most popular video sharing site on the net. Even YouTube has its business advantages, and now you can advertise in videos as well.
Social Bookmarking: Digg, StumbleUpon, Del.icio.us, Reddit, and many more - A great way to share links and drive traffic to your site.
What we do:
We’ll help you develop a social media marketing plan that promotes your brand and clearly delivers your company’s message through the use of multiple web 2.0 platforms. We will ensure that you understand these tools and how they work. Impact Branding & Design will set up your accounts and teach you how to take advantage of these powerful marketing tools - driving more traffic to your site and increasing your sales.
To get started, contact us today.
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