A smart CEO knows that internet marketing comes in many different forms including PPC, email marketing, banner advertising, search engine optimization, social media marketing, lead generation, and much more. There are many different systems and funnels that claim to be an effective marketing approach. However, a smart CEO also knows that inbound marketing is one of the very few types of internet marketing that incorporates all the effective types of online marketing into one concrete business based solution.
A smart CEO knows that being able to acquire leads and consumers determines the lifeline of a business. In a recent state of inbound marketing address Hubspot determined that 55% of companies that blog indicate the cost of leads per blog are consistently below average in comparison to other mediums.
A smart CEO knows that according to Hubspot.com 89% of businesses are either maintaining on increasing their inbound marketing budget. A smart CEO knows that if a large majority of businesses are finding success using inbound marketing strategies the consensus generally speaks to the effectiveness of inbound marketing as a whole.
A smart CEO knows that inbound marketing focuses on the inbound marketing sales funnel. The sales funnel is highly effective because it incorporates lead segmentation, lead nurturing, and analytics. Used collectively these processes allow businesses to leverage lead generation as a sales oriented activity.
A smart CEO knows how to leverage both time and money by automating processes using technology. Using inbound marketing strategies also requires businesses to embrace technological automation in lead nurturing, data tracking, and lead generation. In fact, inbound marketing depends largely on the ability for companies to automatically be found on search engines, social media websites, and viral marketing.
A smart CEO knows that optimizing the spend on advertising to yield more fruitful results is an ideal business investment. In a recent study provided by Kuno Creative, businesses spending $50,000 annually will receive at minimum a 70% return on investment in the first year alone. Inbound marketing helps companies get more in return for their spend on advertising.
A smart CEO knows that a responsive customer centric business helps retain consumers. According to 1000ventures a mere 2% increase in customer retention rates is equivalent to a shocking 10% decrease in overall company costs. Furthermore, the company goes on to state that it can cost up to five times more to find new customers than it would to retain a customer. Inbound marketing strategies used by Hubspot and Hubspot partners apply sound consumer centric business practices by creating relevant correspondence, integrating technological resources to help you understand your customer’s needs, and automates these processes to ensure customer experiences are consistent.
A smart CEO knows that a business analyst can cost between $45,000 USD annually to $180,000 USD. In contrast, data analytics and automation process provided by Hubspot and its partners are reasonably priced for the budget conscious CEO but also scalable to meet the needs of a growing business. Businesses should always have access to their data in a way that is both user friendly and efficient. When data processes are automated this allows the CEO to quickly make insightful data supported decisions to save, build, and maintain their business.
A smart CEO knows that trade shows just don’t work anymore. But making a real impact online can cost a great deal of money. Smart CEO’s understand that having customers look for your business is much more lucrative that trying to find a buyer in the haystack. According to the Google Retail Advertising Blog 57% of customers begin their product research on a search engine. Inbound marketing strategies place an emphasis on blogging, on-page website optimization, and off-page website optimization. By embracing search engine optimization and social media optimization inbound marketing strategies help your customers find you online with ease. According to the Digital Marketing report companies the use SEO and SMO say they generate a whopping 80% of leads online. This fact alone showcases the effectiveness and profit potential of inbound marketing strategies.
A smart CEO knows that revenue and profit grow with results. If you start applying inbound marketing strategies today, a year from now you would be expecting at minimum a 75% return on investment which will continue to grow as time passes. In contrast, if a business begins inbound marketing later, logically the profit also arrives at a later date. If your businesses is struggling to make an impact both offline and online now is the time to be a smart CEO and begin implementing inbound marketing strategies today. If you need help, all you have to do is let us know and we’ll put you on that path.