Hopefully you have learned (over the past couple of days) what search engine optimization is as well as the difference of local SEO. However, one of the largest mistakes that companies make is deciding that they do not need search engine optimization. In reality, though, it is truly one of the most important aspects of owning a website for your business.
Why Optimize Your Site
Business owners, let’s think for a second about where you would be today if nobody knew where your business was located, not a single person knew your company name, nobody knew about what you were about, and nobody cared because there were so many other companies out there that were easier to find than yours. You would be out of business, or spending more money to try to pick your company out of the ruins, right?
Well, if you choose to not optimize your website, if you decide not to rank well for your keywords, and/or if you move forward with a website that is poorly supported by a lack-luster search engine optimization campaign, your target audience will never be able to find you through any amount of search engine queries. In terms of finances, this also means that you lose money every day that you don’t optimize, or you might as well not have a website? I know it’s blunt and to the point, but it is so very true.
Now consider the opposite scenario; you do a great job with public relations, marketing, and spreading the good word about your company. You have outstanding signage that tell everyone about what your company is about Everyone knows about what you and your business provide to the community. To further the amount of visibility, you are easily found by people driving through town because you are on the main strip right in the heart of downtown. To top that off, people rave about your products and services, and your bottom line is thriving because of the work you put into making your company known.
Now, if we are talking about your website, think about all that you can accomplish with a site that is optimized for global and local search engines. If you decide to move forward with an all-encompassing SEO campaign with a supportive company (or you learn how to do it yourself), your target audience can easily find you and people just browsing through search engines randomly find you. As soon as they visit your site, they realize that your content and layout is superb and not only do they buy from your company, but they rave about your products and services to their friends and family. Again, the end result being an outstanding bottom line impact, and a true reason to have a website; all because you chose to optimize your site.
What Can High Rankings Do For Me
To say the least, search engine optimization is utterly important when it comes to owning a website. Companies that specialize in SEO continuously talk about ranking in the top 10 results of the major search engines. However, what they fail to do is talk with the companies they represent about the overall picture and purpose of search engine optimization. Here is what a top ranking site will do for your company:
- Increase in Organic Traffic — Your target audience is out there on the search engines prior to stopping into your brick and mortar store. They are doing their research to see if they want to do business with you. If you don’t have a well-optimized site you won’t be found and you lose money even before you had the opportunity to make it.
- Increase Online Reputation — A significant number of web browsers, instead of completing their shopping online are out there researching who you and your company truly are. With that said, you want to get the best image out there of your company (and site), right? Of course you do! The only way to accomplish that is to make sure that your site is ranked higher than a site that critiques you and may have false information.
- Increase in Converting Traffic — It has been proven over several studies that a higher ranking site creates a larger sense of trust throughout a significant number of website browsers. Consider that your competition is also trying to optimize their website and has a higher ranking site than yours. They are now the more trusted source of information, and if their prices are similar to yours you can count on the fact that they will go to their site. So, convert the traffic by ranking higher and creating more revenue for your company.
Now that you have a general idea of how important SEO is to a site’s traffic, it’s important for you to understand exactly how much traffic is generated from three types of sources. First, referral sites drive around 7% of overall site traffic, search engine marketing (pay per click, etc) drive about 3% of site traffic, and organic searches (search engine optimization) drives about 90% of site traffic. So, if you are to allocate funds to one (or all three), the majority of the focus should be on establishing proper search engine rankings.
*IMPACT is one of the most respected companies that specializes in search engine optimization in Connecticut. Take advantage of our services and experience by contacting us today via e-mail