We ask that you assign a dedicated point of contact with decision-making capabilities to work with IMPACT. This individual will be responsible for providing feedback and information within the agreed upon timelines. In order to achieve the goals in the timelines agreed upon, it is critical that this individual attend all scheduled meetings. IMPACT will need to be provided access to your current website, analytics data, and social media accounts, if available, within the first 5 business days after the executing the project.
Most inbound marketing campaigns take 6-9 months to start seeing a return on your marketing investment. The biggest factor in contributing to how fast or slow you see results is how much content you create on a regular basis. If you create 4 blog articles and one piece of premium content per month, your results are going to be slower than if you create 30 blog articles and 10 pieces of premium content per month.
At IMPACT, we do everything to best practices and take no shortcuts. Please understand that inbound marketing takes time and results don’t happen overnight, but it is the best and most effective method for proving your expertise, improving your brand visibility, engaging with your target audience, and driving leads and customers. If you don’t believe us, please do your own research, there are plenty of reports and studies that back this up.
If you would like an analysis to see what it will take for you to achieve your goals, schedule your free inbound marketing assessment.
Probably. If you’re the type of business that needs leads, has a well defined sales process, a sales team (of any size), and needs help both generating more leads and organizing their sales opportunities with a CRM, you’re a perfect fit for inbound marketing. But it doesn’t stop there, even if you don’t exactly fit that description above, you can still implement inbound marketing best practices for driving traffic, converting visitors, and nurturing to drastically boost your results.
Some example of industries that are a good fit for inbound marketing include:
Consultants, Contractors, Communications Companies, Ecommerce, Education, Health Care, Information Technology, Insurance, Legal Services, Medical, Mortgage Agencies, Non-Profits, Professional Services, Manufacturers, Marketing Agencies, Software, Travel Agencies.
If you want to see if inbound marketing is right for your industry, schedule your free inbound marketing assessment.
We often use the analogy that HubSpot is to marketers what Quickbooks is to accountants. HubSpot makes us more efficient and effective by providing us a suite of capabilities and organizing our data in such a way that we can track our progress and make smart marketing decisions quickly.
The HubSpot software does not provide marketing services, just like the Quickbooks software does not provide accounting services. It requires someone that can interpret the data and make smart marketing decisions in order to effectively use the software to get results. Many business owners and marketing managers can use HubSpot on their own, just like they may do their own accounting with Quickbooks. Businesses’ hire IMPACT when they have more advanced marketing needs and need a partner to help them achieve their growth goals.
No. HubSpot has three tiers of pricing; basic, professional, and enterprise. Your company’s unique needs will determine the right level for you as well as the additional cost involved. Check out HubSpot’s pricing page for additional information. If you’re unsure on which pricing structure is right for you, schedule your free inbound marketing assessment with one of our consultants and we’ll help walk you through it.
You won’t be saving any money. Think about trying to do all of your accounting without Quickbooks. There would be paper everywhere, you’d have 1000 spreadsheets, and it would take 10 times longer to get anything done. That’s the way we feel about HubSpot – It’s worth the money and helps us do a better job for you.
At IMPACT, we believe in taking a very methodological approach to inbound marketing. We’ve developed a 3–Phase process to ensure your campaign is strategically planned out, properly developed, optimized, and effectively ran to ensure you’re hitting your benchmarks on a month-by-month basis.
Phase 1: Building your GamePlan. This is probably the most important and often most skipped part of many inbound marketing campaigns. We build the Inbound Marketing GamePlan to analyze your current marketing, identify critical benchmarks for success, and layout 12-months of inbound marketing activities to be completed in order achieve your marketing goals.
Phase 2: Develop your Campaign. Once we have a GamePlan in place, it’s time to put that plan into action and build the tools you need to successfully run an inbound marketing campaign. This includes implementing HubSpot, building or optimizing your website, and developing any other tools you need to reach your goals.
Phase 3: Monthly Retainer Services. Now that we have a plan and your campaign has been developed, it’s time to drive traffic, convert leads, and grow sales. Our monthly retainer services will help you fulfill the activities outlined in your GamePlan by helping you create content on a regular basis, engage with your audience, convert leads, and do whatever it takes to hit your benchmarks.
If you would like to talk with us about starting your Inbound Marketing GamePlan, schedule your free assessment with one of our consultants.
When you work with IMPACT, you’re assigned a dedicated account manager that is committed to helping you improve your inbound marketing, reach your benchmarks, and generate an ROI. Our account managers are fully-trained inbound marketers and are very good at what they do. They will help you plan your campaign, setup your inbound marketing tools, build content, analyze your results, and report on your performance. You can expect to speak to your account manager on a regular basis and they have your best interest in mind at all times.
Your account manager is also backed by a complete team of inbound marketers. Your account will be routinely be reviewed and discussed with the rest of the account management team that will help develop concepts and strategies to achieve your goals. IMPACT also has a team of in-house graphic designers to create all the initial and on-going artwork and designs, a team of developers that will help you build and optimize your website, and a support team for custom integrations and all of your technical needs
Lastly, IMPACT’s CEO, Bob Ruffolo, and Vice President, Tom DiScipio are also very involved in every account, monitoring the progress, and doing everything possible to help you get results.
At IMPACT, your value is that you get an entire team of marketers for much less than it would cost to try to bring all these services in-house. We want to be an extension of your marketing team.
If this sounds like the solution that you’re looking for, schedule your free inbound marketing assessment.
Often. You will receive a weekly one-hour strategy development phone call with your dedicated account manager throughout the life of your agreement. During these phone calls, you and your account manager will review the performance of your campaign, identify required upcoming marketing activities, allocate resources, and set timelines. You will receive an agenda before each call and receive a recap email following each call.
Your account manager will also be available for you on an on-going basis to answer any of your emails as needed.
You will receive 1-hour on-boarding phone call with IMPACT’s Account Manager and either the CEO or Vice President. The purpose of this call is to introduce you to your Account Manager, examine your brand and value proposition, identify the personas of your audience, discuss your pricing strategy, finalize your marketing goals, and have initial conversations of the inbound marketing activities required to achieve your goals. You will receive an agenda before the call and receive a recap email following the call.
The second payment will be discounted off your next invoice.
Inbound Marketing GamePlan: If you hire IMPACT to develop your GamePlan, you will be invoiced $3,500 at the time of agreement and another $3,500 30 days later when the GamePlan is completed. If you decide to hire IMPACT within 30 days of the second invoice to either execute a Campaign Development Project of over $15,000 or a Monthly Retainer Program of at least $5,000 per month (minimum 3 month commitment), we will credit back your second payment. This credit will be applied evenly across the first 3 invoices.
Standard Campaign Development: If you hire IMPACT for a standard campaign development program, you will be invoiced $7,500 at the time of agreement and another $7,500 30 days later when the Campaign Development had been completed. If you decide to hire IMPACT within 30 days of the second invoice to execute a Monthly Retainer Program of at least $5,000 per month (minimum 3-month commitment), we will credit back your second payment. This credit will be applied evenly across the first 3 invoices.
Custom Campaign Development: If you hire IMPACT for a custom campaign development program, you will be invoiced 50% at the time of agreement and another 50% 30 days later when the Campaign Development had been completed. If you decide to hire IMPACT within 30 days of the second invoice to execute a Monthly Retainer Program of at least $5,000 per month (minimum 3-month commitment), we will credit back your second payment. This credit will be applied evenly across the first 3 invoices.
If you want to know how this process will look specifically for your company, schedule your free inbound marketing assessment with one of our consultants.
When reviewing your website, we’re going to look for things such as whether or not your site is promoting your value proposition, has been built on a CMS, has an integrated blog, promotes your brand, is optimized for search and mobile, is converting traffic to leads, has a low bounce rate, has integrated calls to action, utilizes landing pages, loads quickly, and promotes a professional image.
To determine if you need a new website or if your website just needs to be optimized for inbound marketing, setup a consultation with one of our consultants.
It all depends on your needs. If you decide to move forward with our standard campaign development program, it’s very possible to have your website completed within 30 days from the start of the agreement.
All website development work is completed at our office in Wallingford, CT and our senior managers, account managers, designers, developers, and support team all work in the same room. We work fast and we know that launching your inbound optimized website is the key to driving traffic, converting leads, and growing sales.
To get an idea of how long it might take to get a new website setup for your company, schedule an assessment with one of our consultants.
No, but it certainly helps. By implementing a CRM into your marketing activities, we’re able to better align sales and marketing activities, thus improving the performance of both.
An integrated CRM will provide the sales team with lead intelligence, a lead score, and a breakdown of a lead’s activity with the companies marketing efforts. The marketing team will be provided with closed loop data to help better understand the activities and channels that are driving leads and customers as well as the ability to better personalize a lead’s marketing experience. It will also synchronize your contact database on a real-time basis, meaning a single, always up-to-date, sales and marketing database.
We prefer Salesforce.com, but we can also help you integrate other CRM’s such as SugarCRM, ZoHo CRM, NetSuite, Microsoft Dynamics, and others.
What determines the right plan for me?
As you can tell, our pricing model is not based on billable hours. We price every program based on what is required to help you achieve your business goals. To do that, our inbound marketing consultants will take a snap shot of the current state of your business and identify the level that is right for you. We then customize every program to meet your unique needs.
The following criteria determines which retainer program is right for you:
- Amount of Content Creation Required
- Amount of Available Marketing Materials
- Level of Involvement from Client
- Size of Client’s Audience
- Technical Expertise of Client
- Third-party Integration Requirements
- Website Modification Requirements
- Client’s Social Media Involvement
- Previous Year’s Revenue Trend
- Desired Revenue Growth Goal
- Level of Custom Reporting
- Level of Traffic Improvement Required
- Number of Leads / MQL’s Required
- Level of Required Training
- Marketing Automation Requirements
- Competitiveness of Industry
To get a better understanding of which retainer program is right for you, schedule a free assessment with one of our consultants.
IMPACT offers a variety of blog article creation services. When determining who is gong to create content for you, we’ll assess what makes the most sense. We can develop topics and write articles on your behalf, work with you to transcribe your thoughts into optimized blog articles, optimize your scheduled blog content, or simply train you to do it yourself. Our job is to help you maximize your resources and supplement with what you need to reach your marketing goals.
For some industries, the development of specialized content is a joint effort between the client and IMPACT.
Creating content on a regular basis is critical to the success of any inbound marketing campaign. At IMPACT, we’re experienced in working with companies in complicated and niche industries.
Some of the ways we help make your life easier is by transcribing your thoughts into optimized blog articles and whitepapers. We will assist you in the creation of videos and webinars, interview you and other industry influencers, build posts sharing tips, quotes, and examples, design infographics and other types of visual content, edit and optimize the content you send over to us, distribute your content on your behalf, and do pretty much whatever else it takes to help you create content on a regular basis as outlined in your Inbound Marketing GamePlan.
If you want to discuss how we can help you create content for your company, schedule your free inbound marketing assessment.
Great question. We don’t work on a billable hour model. The activities needed to achieve your marketing goals are outlined in your Inbound Marketing GamePlan and when you we agree to start a monthly retainer with IMPACT, we agree that we can help you achieve those goals within that given timeline. Our monthly retainer services have been developed for us to be an extension of your marketing team, not an out-sourced contractor, and achieving your goals are as important to us as they are to you.
Wouldn’t you rather have a partner dedicated to your priorities rather than billing you for hours worked?
If you want to discuss your goals and get price on what it would cost for us to help you achieve them, schedule your free inbound marketing assessment with one of our consultants.
Not at all. The duration of our monthly retainer agreements is for 12-months, but you can cancel at anytime by delivering IMPACT a written notice of cancellation. We believe in our process and our services. However, if at anytime your feel that IMPACT is not a right fit for your company, we’re not going to hold you hostage.
Yes. Using a project management system called Intervals, IMPACT tracks all time and activities in detail. Your account manager will provide you access during the on-boarding meeting. You’ll be able to see all time, task descriptions, scheduled tasks, and generate detailed activity reports.
We wish we had a magic wand. Unfortunately, results are not guaranteed – but here is what we can guarantee:
- Inbound marketing is the most effective way to drive traffic, convert leads, and shorten the sales cycle from your marketing.
- IMPACT is one of the top inbound marketing agencies in the country, and we’re a HubSpot Gold Partner Agency. We have many clients that have generated results, and we’ll be happy to provide references during our discussions.
- You’re going to be assigned a dedicated account manager who is focused on generating your results. An IMPACT account manager only oversees a handful of accounts, so you can rest assured that they will certainly have their finger on the pulse when it comes to your priorities.
- We’re going to do everything we can to generate results for you. We want to be an extension of your marketing team.
- If we are not confident that we can achieve your goals within your timeline and budget, we will not take on your account. We want all of our clients to have a positive experience.
Sure. Just to make sure we’re not directing to many inquiries to our references, we have a policy that we only send out references after the goal setting call. You’ll certainly have the opportunity to contact them before you sign an agreement.
If you would like to start the process, schedule your free inbound marketing assessment.
You own your website and all content and graphics we produce on your behalf on receipt of payment.