Pay Per Click Marketing

You may recognize pay per click (PPC) advertising as those results that appear in search engines next to and sometimes above the true search results. Most PPC programs also show ads on affiliated websites such as “Ads by Google.”  Popular PPC programs include Google Adwords and Yahoo Search Marketing. The pay per click means exactly as it sounds - you pay when the user clicks the link and follows through to your website. These clicks generally cost between a dime to a dollar, based on how many competitors there are. A PPC advertiser sets a daily budget for how much they are willing to spend on clicks.

Why use PPC?

PPC is a terrific tool that drives instant and targeted traffic to your website. When you don’t have the time to wait for your site to rise in natural rankings, integrating an effective PPC campaign is an excellent option. However, PPC is very competitive and if ads are not written and targeted correctly, they can be expensive and ineffective.

Impact Branding and Design is highly experienced in developing PPC campaigns that are well written, brand oriented, and effectively target your market.  Utilizing our proven techniques, we will ensure that you maximize your reach, immediately increase traffic, and ultimately grow your awareness and sales.

Benefits of PPC

• PPC campaigns are immediate. They can be turned on and working for you within hours.
• PPC campaigns are flexible.  They can be cranked up or turned down based on your company’s capacities.
• PPC campaigns are targeted. You can advertise to the entire globe (even in different languages). However, if your company targets only a few geographic areas, then you have the ability to advertise to only those areas, creating cost efficiency. Further, you can target your campaigns by days of the week and time of day.
• PPC campaigns are measurable. Detailed statistics allow us to monitor campaign effectiveness and allow us to make adjustments accordingly.

Pricing

There are three different costs associated with our pay per click advertising service.

• Analysis and implementation (One-time fee)
• Advertising budget (Paid directly to the PPC Service such as Google Adwords or Yahoo Search Marketing)
• Our monthly maintenance fee which includes all necessary updates such as budget and keyword changes, as well as statistic monitoring and reporting.

Since no two advertising campaigns are the same, customized pricing is available.

Contact us today for a quote.