Your landing pages are arguably the most important aspect of your lead generation process. They are what attracts traffic and convert them into leads for your company.
Having fully optimized landing pages are extremely important so that they are visible to your target market! Luckily, with HubSpot landing pages, you can easilly make and optimize landing pages for greater lead generation.
HubSpot landing pages are extremely easy to create and they are automatically optimized to get the most views possible for your offer. A great landing page will target a specific audience, so it’s important to build unique landing pages for all of the offers you create.
In this post, we will be discussing exactly how to optimize your landing pages by using HubSpot, and how to use your HubSpot landing pages in the most effective way to your company. If you need help optimizing your HubSpot landing pages for lead generation, contact IMPACT and learn how we can help you get started!
In order to properly optimize your HubSpot landing pages, you need to ensure you’re following the necessary steps. So here they are! Check out this list of helpful tips you need to create awesome landing pages!
What are HubSpot Landing Pages?
A landing page is a web page that allows you to capture a visitor’s information through a lead form. They give visitors a free offer in exchange for vital lead information that you can use to make a sale. You can build landing pages that allow visitors to download your offers like ebooks, whitepapers, and webinars, or sign up for a free trials of your service.
Creating landing pages is essential in order for your visitors and leads to convert further down the sales funnel. Visitors don’t have to go onto your site, look at your homepage, or go through your navigation to find content that they want to read. It puts it right in their faces, almost forcing them to download it.
Necessary Optimization Techniques
1. Use a clear title.
This is probably the first thing the visitor will see. Keep it crystal clear and related to your offer. Having a clear title, simple layout, and catchy content creates a powerful incentive for your visitors to download your offers. Long, irrelevant titles are just annoying and they can turn a lot of potential customers away.
2. Remove distractions.
Web visitors are like small children; They don’t sit still! When you use HubSpot landing pages, you can get rid of your navigation bar and other links that stray away from your landing page and offer. The only thing that should be on your page that allows visitors off of your landing pages is that nasty back button.
3. Add social media buttons.
Okay so you can’t hold your visitors hostage on your landing pages. So set them free with your social sharing buttons! Give them the opportunity to follow you on Facebook, Twitter, and LinkedIn. This pushes your leads into spreading the word on the social networks. Also, it increases your social media presence!
4. Design your forms effectively.
Your forms are probably the trickiest part of creating your HubSpot landing page. You want to find out the information that you need the most. What do you need to know about them in order to make the sale? The more information you have about them the better, but you don’t want to make your forms too personal or invasive.
5. Engage with them after the form is filled out.
Make your thank you pages are clean as well! Give them some more information on what they just downloaded. Don’t just leave them hanging! Send them an auto response email as well and give them links to more offers that they might want to get as well.
Now you know how to create awesome, optimized HubSpot landing pages! Start capturing your leads right away!
Looking to feature more powerful, lead generating landing pages? Give us a call at IMPACT and learn how we can help!
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