So, you’re starting a new website campaign for search engine optimization. Everything has been done on your end to make sure that you you know for what and where you want to rank. In fact, you even establish goals, guidelines, and strategies that will drive traffic to your site. So, as you go forward, you think that you have the right strategy, and you launch your campaign that brings all of the inbound links to your homepage. Great, right?
There’s a one word answer for that…”No”!
Approximately 70% of new websites and their webmasters start their link building campaigns with focusing on only the homepage. To say the very least, that is a tremendous mistake. Now, while this may quickly get their homepage ranking high, there are more landing pages to the websites than the homepage. In fact, the alternate landing pages may be more relevant to search engines as they are trending toward user-friendly optimization. So, again, even though the home page will rank high, there is no “link juice” coming into the rest of the site.
Consider this: It is easier to drive small amounts of concentrated traffic to several landing pages than it is to drive large amounts of traffic to one page.
So, as you create your link building campaign, think about your linking strategy as trying to build an efficient spider web. A web that is evenly intertwined throughout the entire layout and one that will capture a majority of the web visitors (get it…web visitors?).
- Center of the Web — The epicenter of your link building strategy is your homepage. Each and every one of your links leading to your site will help support the center of your web, and the only way for the center to exist is with support from the outskirts.
- First Level — The first level of link depth starts with your primary landing pages. For example, if you have a real estate website, your primary landing pages may be the individual towns where you conduct business.
- Second Level — The second level of link depth are the sub-pages of your primary landing pages. These links will help support the primary landing pages as well as the home page search engine optimization strength as they are more concentrated on specific information.
- Last Level — As we mentioned earlier, the outskirts of your link building web support each of the other levels. The remaining aspects of your campaign can link to user profiles, pertinent videos, high quality photos, etc. The idea is that you are showing the search engines and the users that you have unparallelled depth and knowledge about a niche subject.
In conclusion, as you take a look at your link building campaign, you should try to aim at having an intently even number of links pointed at various pages and site content. Overall, with this efficient link building strategy, you have the opportunity to drive traffic to your entire site and enhance your entire website rank within the search engines.
For more information on this, or to request a customized link building campaign, don’t hesitate to contact us today or leave a comment below.
If search engine optimization (SEO) is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
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Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com